Sensors in smart-item environments capture data about product conditions and usage to support business decisions as well as production automation processes. A challenging issue in this application area is the restricted quality of sensor SAP HANA is a pioneering, and one of the best performing, data platform designed from the grounds up to heavily exploit modern hardware capabilities, including SIMD, and large memory and CPU footprints. As a comprehensive data management solution, SAP HANA supports the complete data life cycle encompassing modeling, provisioning, and consumption. This extended abstract outlines the vision and planned next step of the SAP HANA evolution growing from a core data platform into an innovative enterprise application platform as the foundation for current as well as novel business applications in both on-premise and on-demand scenarios. We argue that only a holistic system design rigorously applying co-design at different levels may yield a highly optimized and sustainable platform for modern enterprise applications.