Procter & Gamble has operated nearly 300 branded products and outsold in more than 140 nations worldwide these days. Among these products, P&G has its innovative research and developes abilities to introduce the brand new infant merchandise ¡V Pampers diapers. P&G is usually not a first mover but Pampers is the state of art product for little infants in the globe. Soon after Pampers¡¦ existence, this unique product has benefited countless mothers to nourish their little ones. In many years, Pampers has played the pioneer character and its leadership in the baby diapers market. Thus, this research study will be focused on P&G¡¦s product, Pampers, to discover P&G¡¦s first mover advantages. In the meantime, this paper will also study how much advantage first mover has in the consumer products industry, where these advantages come from, and how to maintain them. In addition, this research study will examine other unique competitiveness in Taiwan¡¦s diapers¡¦ market for infants. This research study has discovered that Pampers has several first mover advantages and they are as follows: 1. The sequence of entering a market is not necessary related to the market shares but a brand has the most effectiveness when it first enters the market 2. When this particular industry has low competiveness but high entering barriers, or when a specific product lifecycle is in the introduction stage or growing stage, the first mover has more advantages when entering this market 3. The entering sequence has effectiveness to the price elasticity, production cost, and advertisement cost. The marketing combination has higher effectiveness in the long turn market 4. In the high penetration market, the first mover has more powerful competitive advantages 5. The marketing abilities will enhance first mover¡¦s brand equity

Esta dissertação aborda a redução das perdas de qualidade em um processo de fabricação de fraldas descartáveis, através da implantação da ferramenta de Controle Estatístico de Processo (CEP), que tem por objetivo analisar e monitorar as principais variáveis e características de qualidade que influenciam no processo produtivo. Depois de implantada a ferramenta do CEP, são propostos alguns indicadores de desempenho para a área de produção da empresa que servirão de base para medir e acompanhar o desempenho de alguns processos, importantes para se atingir e acompanhar as metas de melhoria de qualidade almejadas pela empresa. A dissertação apresenta uma revisão detalhada da literatura abordando a qualidade, as perdas existentes no processo produtivo, o Desdobramento da Função Qualidade (QFD - Quality Function Deployment), o Controle Estatístico do Processo (CEP) e os indicadores de desempenho. Os resultados obtidos através da implantação do CEP mostram que a empresa deve investir na tecnologia do seu processo produtivo, pois em muitos aspectos sua qualidade esbarra na falta da mesma, mas deve se deter também na substituição de alguns fornecedores de suas matérias-primas, além de investir no treinamento de seus operadores, pois os mesmos devem estar constantemente renovando seus conhecimentos para prevenir falhas do processo. / This dissertation is about the reduction of the quality losses on a manufacturing process of diapers, through the implantation of the Statistical Process Control (SPC), which main purpose is to analyse and control the main variables and quality characteristics of the process that can inspire the improvement of the productive process. After introduce the tool, will be proposed some performance indicators for the production sector, just for accompanying and control some process in order that the company can reach it's purpose. The dissertation presents a specify revision o f the literature, approa~hing the quality, the losses in the productive process, the Quality Function Deployment (QFD), SPC and the performance indicators. The results gained with the implant of CEP show that the company should invest on the technology o f its manufacturing process, because in many ways the quality collides with a missing policy, but the company should also pay attention to the suppliers ofraw material and maybe replace them. Besides that, the company should invest on training its operator because they should be constantly renovating their knowledge to prevent failure on the process.

Esta dissertação aborda a redução das perdas de qualidade em um processo de fabricação de fraldas descartáveis, através da implantação da ferramenta de Controle Estatístico de Processo (CEP), que tem por objetivo analisar e monitorar as principais variáveis e características de qualidade que influenciam no processo produtivo. Depois de implantada a ferramenta do CEP, são propostos alguns indicadores de desempenho para a área de produção da empresa que servirão de base para medir e acompanhar o desempenho de alguns processos, importantes para se atingir e acompanhar as metas de melhoria de qualidade almejadas pela empresa. A dissertação apresenta uma revisão detalhada da literatura abordando a qualidade, as perdas existentes no processo produtivo, o Desdobramento da Função Qualidade (QFD - Quality Function Deployment), o Controle Estatístico do Processo (CEP) e os indicadores de desempenho. Os resultados obtidos através da implantação do CEP mostram que a empresa deve investir na tecnologia do seu processo produtivo, pois em muitos aspectos sua qualidade esbarra na falta da mesma, mas deve se deter também na substituição de alguns fornecedores de suas matérias-primas, além de investir no treinamento de seus operadores, pois os mesmos devem estar constantemente renovando seus conhecimentos para prevenir falhas do processo. / This dissertation is about the reduction of the quality losses on a manufacturing process of diapers, through the implantation of the Statistical Process Control (SPC), which main purpose is to analyse and control the main variables and quality characteristics of the process that can inspire the improvement of the productive process. After introduce the tool, will be proposed some performance indicators for the production sector, just for accompanying and control some process in order that the company can reach it's purpose. The dissertation presents a specify revision o f the literature, approa~hing the quality, the losses in the productive process, the Quality Function Deployment (QFD), SPC and the performance indicators. The results gained with the implant of CEP show that the company should invest on the technology o f its manufacturing process, because in many ways the quality collides with a missing policy, but the company should also pay attention to the suppliers ofraw material and maybe replace them. Besides that, the company should invest on training its operator because they should be constantly renovating their knowledge to prevent failure on the process.

There are many life cycle assessments performed on nappy products in different countries which differ with waste management, distances to producers of nappies and retailers. In this paper, life cycle assessment is performed using Simapro with assumptions on the Swedish customer and the current waste management that exist in Sweden to evaluate the environmental load for disposable and reusable nappies. The aim of this study is to find out which nappy is better from an environmental perspective. According to the results of this study, reusable nappies perform better in most of the chosen categories. Only a few were outperformed by disposable diapers, these include human carcinogenic, land use, water consumption and stratospheric ozone depletion. The highest impact in the life cycle of a reusable nappy was in the manufacturing phase with cotton production related processes and in the use phase, where most of the impact came from the additional electricity use. For the disposable system, a huge amount of 3796 diapers was needed in the production phase for the nappy usage of an average child. The manufacturing affects the environmental impact categories like resource depletion, freshwater and terrestrial ecotoxicity, ozone formation, global warming potential and others. These findings can improve understanding of different environmental loads of the manufacturing processes, use and end phases of the nappy and contribute to sustainable development. / <p>2020-06-05</p>

Marknadens påstående om att ”använda så lite plast som möjligt” är vilseledande när 5 av 11 miljövänliga blöjmärken observerades innehålla 80-75% fossil baserad plast.  Detta demonstrerar att vilseledande marknadsföring är närvarande på marknaden av miljövänliga engångsblöjor. Enligt denna studie kan en produkt kan idag innehålla 80% fossilbaserad råvarumaterial och fortfarande bli klassad som en miljövänlig produkt. Förutom att gröntvättning vilseleder konsumenter så bidrar den med att bromsa utvecklingen mot en hållbar konsumtion. Detta eftersom gröntvättning förhindrar strävan utförd av uppriktiga miljövänliga företag och vägleder genuina konsumenter mot icke-optimala val. Som i sin tur ger upphov av effekten att öka produkt konsumtionen och minska rörelsen mot en mer hållbar miljö.  Det är därför av intresse att framhäva möjlig falsk marknandsföring genom att undersöka marknadens påståenden i jämförelse med laborativa resultat. De ”gröna” företag som undersökts var: Lillydoo, Naty, Pampers Pure, Kit &amp; Kin, Bambo Nature, Love &amp; Green, Moltex, Seventh Generation, The Honest company, Hello Bello, och Tooshies by Tom. Som referens valdes två “icke-gröna” märken Libero och Pampers. Dessa totalt 13 st märken undersöktes genom dem analytiska metoder FTIR, kol-14-metoden, och densitetsmätningar. För metoden GC/MS undersöktes enbart det ”icke-gröna” märket Pampers. Från dessa resultat kunde blöjans plast polymerer, okända ämnen, och den totala mängden biobaserat material per blöja bli identifierad. Dem polymerer som identifierades var polypropen, polyeten, polyetentereftalat, eller bioco polyprpylene/polyetylene, och även den nedbrytningsbara polylaktid. För dem ”icke-gröna” märkena, var den totala mängden biobaserade kol inom intervallet av 13-15%. För dem ”gröna” blöjorna så varierade den totala mängden biobaserat kol till 20-53%. Enligt dessa resultat framtagna av denna studie påvisas att endast en skillnad av 5% procentenheter behövs för blöjan ska marknadsföras som miljövänlig. De okända ämnena som observerades i Pampers blöjan var dioxiner och furaner på nivåer ng/kg materialprov. / The market claims of  “using as little plastic as possible” is misleading when 5 out of 11 “green” diaper brands analysed contain 80-75 % fossil based plastic. It is also evident that few brands have changed materials going against babies skin from fossil based plastic to plant based, although they claim only natural material touches babies skin. This demonstrates greenwashing present in marketing of environmentally friendly disposable diapers. Based on this study, calling a product “green” today is not related to any demands on product materials and parents are easily mislead. A product can include 80 % fossil based plastic and be considered green without going against the law. Not only will greenwashing mislead consumers, but it will also contribute to slowing the worldwide development towards sustainable consumption, since greenwashing may have a risk of discouraging sincere companies efforts to go green and guide truly genuine consumers towards non-optimal choices. This gives potentially the effect of unnecessarily increasing product consumption and thereby slowing the movement towards a more sustainable environment. It is therefore of interest to highlight possible greenwashing in the diaper industry. With the hope of creating customer awareness during purchase of “green” disposable diapers. This is accomplished by investigating the market claims compared to laboratory analytical results. The “green” brands under investigation were Lillydoo, Naty, Pampers Pure, Kit &amp; Kin, Bambo Nature, Love &amp; Green, Moltex, Seventh Generation, The Honest company, Hello Bello, and Tooshies by Tom. For reference values two “non-green” brands are chosen as Libero and Pampers. These in total 13 brands were examined using the analytical techniques  FTIR, radiocarbon dating, and density measurements. For the GC/MS method only the fossil based diaper brand Pampers was examined. From these experiments the diaper polymers, unknown substances, and total amount of biobased content may be identified.  The diaper polymers observed were polypropylene, polyethylene,polyethylene terephthalate, or the bicomponent fiber polypropylene/polyethylene, as well as the biodegradable polylactic acid. For “non-green” brands, the amount of biobased carbon content ranged from 13-15%. While for the “green” diaper brands the amount of biobased carbon varied from 20-53%. The results obtained from this study, show that some brands do not exchange more than  5 % of materials from fossil based to biobased and still contain 80% plastic while labelling themselves as green. As the certifications frequently used by diaper brands have too tolerant levels for fossile based materials, the “plastic” diapers can obtain certificates consumers falsely believe guarantees a green product. There is a big need for stricter laws on what a diaper needs to fullfil to be called itself green, equally so on how industry set up certification criteria. Today consumers who want to buy green diapers are too easily misled as majority of claimed green brands are not much greener than standard diapers.

O progresso tecnológico na área da saúde permitiu desenvolver recursos materias como a fralda descartável com a finalidade de facilitar e melhorar as condições de trabalho dos profissionais de enfermagem bem como favorecer a qualidade da assistência e o conforto do paciente. Todavia, as evidências científicas do uso desse dispositivo não acompanharam a evolução tecnológica no mesmo ritmo o que pode ser observado pela ausência de estudos a respeito da assistência de enfermagem aos pacientes adultos hospitalizados que fazem uso de fralda descartável. O objetivo deste estudo foi analisar o impacto do uso de fraldas descartáveis no paciente adulto hospitalizado através do método de análise de sobrevivência. A amostra foi composta por 183 pacientes usuários de fralda descartável durante a hospitalização, internados através do serviço de urgência e emergência de um Hospital de Ensino referência para o atendimento de alta complexidade, na cidade de São Paulo, no período de março a maio de 2014. Os pacientes caracterizaram-se por serem do gênero masculino (62,3%), casados (30,1%), com idade média de 54,0 anos, provenientes da residência. Houve predomínio das afecções traumáticas, cardiovasculares e do aparelho digestivo. O tempo médio do uso de fralda descartável foi de 10,6 dias, sendo os trinta primeiros dias, período crítico para o desenvolvimento de infecção de trato urinário e lesões cutâneas relacionadas ao uso de fralda. Na amostra estudada as lesões cutâneas relacionadas ao uso de fralda tiveram incidência de 14,2% e as infecções do trato urinário tiveram incidência de 10,9%. A covariável gênero teve forte associação no desenvolvimento de infecção do trato urinário, com p< 0,5; as demais covariáveis para infecção do trato urinário, bem como o gênero e as covariáveis para as lesões cutâneas relacionadas ao uso de fralda foram descritas através de estatística descritiva por não apresentarem associação relevante. No Brasil, o presente trabalho destaca-se por ser pioneiro em caracterizar a população adulta usuária de fralda descartável, identificando aspectos relevantes ao cuidado de enfermagem necessários a uma assistência de qualidade, bem como pontuar o período crítico de prevenção para infecção de trato urinário e as lesões cutâneas relacionadas ao uso deste dispositivo, no qual devem ser concentradas as ações de vigilância / Technological progress in health has allowed to develop material resources such as the disposable diaper in order to facilitate and improve the working conditions of nursing professionals and also to support the quality of care and patient comfort. Nevertheless, the scientific evidences of the use of this device did not follow the technological developments in the same pace, which can be observed by the absence of studies on nursing care to adult hospitalized patients who use disposable diapers. The aim of this study was to analyze the impact of the usage of disposable diapers in the hospitalized adult patient by the method of survival analysis. The sample consisted of 183 patients, users of disposable diaper during hospitalization, admitted through the urgency and emergency services of a Teaching Hospital, reference in services of high-complexity care in the city of Sao Paulo, in the period from March to May, 2014. The patients were characterized by being male (62.3%), married (30.1%), with mean age of 54.0 years, and outpatients. There was a predominance on traumatic, cardiovascular and digestive tract conditions. The average time of disposable diaper usage was 10.6 days, the first thirty days being critical to the development of urinary tract infections and skin disorders related to the period of the diaper usage. In the studied sample, there was a 14.2% incidence of skin lesions related to diaper usage, and a 10.9% incidence of urinary tract infections. The covariate gender was strongly associated in the development of urinary tract infection, with p< 0.5; the other covariates for urinary tract infection, as well as gender and covariates for the skin lesions related to diaper usage were described using descriptive statistics since they did not present relevant association. In Brazil, this research stands out as being pioneer in characterizing adult disposable diaper user population, identifying relevant aspects to nursing care required for a quality service, and also pointing the critical period for the prevention of urinary tract infection and skin lesions related to the use of this device, to which surveillance actions should be concentrated

O progresso tecnológico na área da saúde permitiu desenvolver recursos materias como a fralda descartável com a finalidade de facilitar e melhorar as condições de trabalho dos profissionais de enfermagem bem como favorecer a qualidade da assistência e o conforto do paciente. Todavia, as evidências científicas do uso desse dispositivo não acompanharam a evolução tecnológica no mesmo ritmo o que pode ser observado pela ausência de estudos a respeito da assistência de enfermagem aos pacientes adultos hospitalizados que fazem uso de fralda descartável. O objetivo deste estudo foi analisar o impacto do uso de fraldas descartáveis no paciente adulto hospitalizado através do método de análise de sobrevivência. A amostra foi composta por 183 pacientes usuários de fralda descartável durante a hospitalização, internados através do serviço de urgência e emergência de um Hospital de Ensino referência para o atendimento de alta complexidade, na cidade de São Paulo, no período de março a maio de 2014. Os pacientes caracterizaram-se por serem do gênero masculino (62,3%), casados (30,1%), com idade média de 54,0 anos, provenientes da residência. Houve predomínio das afecções traumáticas, cardiovasculares e do aparelho digestivo. O tempo médio do uso de fralda descartável foi de 10,6 dias, sendo os trinta primeiros dias, período crítico para o desenvolvimento de infecção de trato urinário e lesões cutâneas relacionadas ao uso de fralda. Na amostra estudada as lesões cutâneas relacionadas ao uso de fralda tiveram incidência de 14,2% e as infecções do trato urinário tiveram incidência de 10,9%. A covariável gênero teve forte associação no desenvolvimento de infecção do trato urinário, com p< 0,5; as demais covariáveis para infecção do trato urinário, bem como o gênero e as covariáveis para as lesões cutâneas relacionadas ao uso de fralda foram descritas através de estatística descritiva por não apresentarem associação relevante. No Brasil, o presente trabalho destaca-se por ser pioneiro em caracterizar a população adulta usuária de fralda descartável, identificando aspectos relevantes ao cuidado de enfermagem necessários a uma assistência de qualidade, bem como pontuar o período crítico de prevenção para infecção de trato urinário e as lesões cutâneas relacionadas ao uso deste dispositivo, no qual devem ser concentradas as ações de vigilância / Technological progress in health has allowed to develop material resources such as the disposable diaper in order to facilitate and improve the working conditions of nursing professionals and also to support the quality of care and patient comfort. Nevertheless, the scientific evidences of the use of this device did not follow the technological developments in the same pace, which can be observed by the absence of studies on nursing care to adult hospitalized patients who use disposable diapers. The aim of this study was to analyze the impact of the usage of disposable diapers in the hospitalized adult patient by the method of survival analysis. The sample consisted of 183 patients, users of disposable diaper during hospitalization, admitted through the urgency and emergency services of a Teaching Hospital, reference in services of high-complexity care in the city of Sao Paulo, in the period from March to May, 2014. The patients were characterized by being male (62.3%), married (30.1%), with mean age of 54.0 years, and outpatients. There was a predominance on traumatic, cardiovascular and digestive tract conditions. The average time of disposable diaper usage was 10.6 days, the first thirty days being critical to the development of urinary tract infections and skin disorders related to the period of the diaper usage. In the studied sample, there was a 14.2% incidence of skin lesions related to diaper usage, and a 10.9% incidence of urinary tract infections. The covariate gender was strongly associated in the development of urinary tract infection, with p< 0.5; the other covariates for urinary tract infection, as well as gender and covariates for the skin lesions related to diaper usage were described using descriptive statistics since they did not present relevant association. In Brazil, this research stands out as being pioneer in characterizing adult disposable diaper user population, identifying relevant aspects to nursing care required for a quality service, and also pointing the critical period for the prevention of urinary tract infection and skin lesions related to the use of this device, to which surveillance actions should be concentrated

Orientadores: Carlos Arturo Levi D'Ancona, Cássio Luíz Zanettini Riccetto / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Ciências Médicas / Made available in DSpace on 2018-08-26T23:13:06Z (GMT). No. of bitstreams: 1 Kos_RodolfoSilva_M.pdf: 2065885 bytes, checksum: 76b4bdc123fa42204d321a899cd184f6 (MD5) Previous issue date: 2015 / Resumo: Mielomeningocele (MMC) é a principal causa de bexiga neurogênica na infância, descrita por disfunção na inervação vésico-esfincteriana e da musculatura perineal, interferindo no funcionamento correto do trato urinário inferior e alterando o processo de micção normal. O tratamento urológico conservador é orientado com base nos resultados de todos os exames relacionados à função vesical e deve-se levar em consideração os sintomas apresentados pelo paciente. A disfunção vesical sem o adequado tratamento pode inibir o indivíduo socialmente e contribuir para influências negativas sobre a qualidade de vida de seus portadores, definida por sensação subjetiva de felicidade e satisfação pessoal do indivíduo. Pela imaturidade da criança com MMC as responsabilidades relacionadas ao tratamento urológico são atribuídas ao cuidador, sendo possível observar aumento da sobrecarga global neste. O objetivo deste trabalho foi avaliar a influência do tratamento urológico conservador na qualidade de vida de crianças com MMC e na sobrecarga de seus cuidadores. Foram estudadas 24 crianças com MMC, divididos em grupos de acordo o tratamento urológico em que a criança estava atualmente de cateterismo intermitente limpo ou uso contínuo de fraldas. Os procedimentos da avaliação contaram com ficha para caracterização da amostra, Teste do Absorvente, Diário Miccional, além dos questionários Burden Interview feito com o cuidador, e AUQUEI e Qualiveen, feitos com a criança. Os resultados obtidos demonstraram que não houve diferença significativa com relação à qualidade de vida da criança quando comparadas entre os grupos de tratamentos urológicos diferentes, entretanto, os cuidadores do grupo que realizava o cateterismo intermitente limpo apresentaram maior sobrecarga global, sendo afetados pelo tratamento urológico com mais ênfase que as próprias crianças / Abstract: Myelomeningocele (MMC) is the leading cause of neurogenic bladder in children, described by dysfunction in vesical-sphincter innervation and the perineal muscles, interfering in the proper function of the lower urinary tract and altering the normal urination process. The conservative urological treatment is targeted based on the results of all tests related to bladder function and should take into account the symptoms presented by the patient. A bladder dysfunction without proper treatment can inhibit the individual socially and contribute to adverse effects on the quality of life of their patients, defined by subjective feeling of happiness and satisfaction of the individual. Because of the immaturity of the children with MMC, the responsibilities related to urological treatment are assigned to the caregiver and are recording increasing global burden on them. The objective of this study was to evaluate the influence of conservative urological treatment on quality of life of children with MMC and overload on their caregivers. 24 children with MMC were studied, divided into groups according to the current urological treatment of clean intermittent catheterization or continuous use of diapers. The evaluation procedures relied on file for sample characterization, Pad Test, Voiding Diary, and the questionnaires Burden Interview done with the caregiver, and AUQUEI and Qualiveen, made with the child. The results showed no significant difference with regard to the quality of a child's life when compared between different urological treatment groups, however, the group of caregivers who performed clean intermittent catheterization showed higher overall burden, being affected by the distinct urological treatment with more emphasis that children themselves / Mestrado / Fisiopatologia Cirúrgica / Mestre em Ciências

A pesar del incremento constante del e-commerce en el mundo, en el Perú las ventas a través de este canal no reflejaban la misma tendencia, al menos hasta antes de la pandemia. A partir de 2020, muchas empresas han tenido que adecuar sus negocios a esta tendencia. Sin embargo, el deconocimiento y la celeridad con la que debieron realizar los cambios, no les ha permitido presentar propuestas interesantes a los usuarios. En este escenario, BB-Box ha encontrado una oportunidad de negocio en la creación de un e-commerce de venta de pañales por suscripción, que ofrecerá a los padres y madres de niños en edad de uso de pañal, ahorro de dinero y tiempo. La propuesta de BB-Box se sostendrá en tres pilares importantes: Acompañamiento a los padres: siguiendo el crecimiento del bebé, les avisaremos de los posibles cambios de talla y de la cantidad que requerirán por mes. Ahorro de dinero: permitiremos el cambio de pañales para que no se queden con productos de sobra cada vez que los bebés crezcan. Además, los padres recibirán un paquete de cortesía para que elijan la marca y el modelo ideal para sus niños. Ahorro de tiempo: los padres programarán la fecha de entrega según sus necesidades. En caso de cambios o pedidos de último momento, estos serán atendidos el mismo día según el plan de suscripción con el que cuenten. Para ello, realizaremos un manejo eficiente de nuestra base de datos y diseñaremos un programa de entrega sistematizado, que permitirá cumplir con ellas a tiempo, además de atender nuevos pedidos constantemente. Finalmente, el pago a través de planes de suscripción permitirá a los padres acceder a productos y servicios complementarios de manera gratuita como toallas húmedas, cambios de último momento, etc. Mientras que BB-Box podrá asegurar a sus clientes por un largo período de tiempo. / Despite the constant increase of e-commerce in the world, Peru sales through this channel did not reflect the same tendency, at least before the pandemic. Since 2020, many companies have had to adapt their business to this tendency. However, the lack of knowledge and the haste that were present in these changes, has not allowed them to introduce interesting proposals to the users. In this scenario, BB-Box has found a business opportunity in the creation of an e-commerce in diaper sales with subscription, that will offer parents that have kids with the age of diaper use, to save money and time. The BB-Box’s proposal will be held in three important pillars: Accompaniment to parents: by following the baby’s growth, we will notify them of a possible change of size and quantity that they will require each month. Money saving: we will allow the change of diapers so they do not have leftover products each time the baby grows. Additionally, the parents will receive a courtesy package for them to choose the ideal brand and model for their children. Time saving: parents will program the arrival date according to their necessities. In cases of changes or last-minute orders, these will be attended the same day according to their subscription plan. For this, we will have an efficient management of our data base and we will design a systematized delivery program, that will allow to deliver them in time, as well as attending new orders constantly. Finally, the payment through subscription plans will allow parents access to free products and services like baby wipes, last-minute changes, etc. While BB-Box will be able to assure their clients for a long period of time. / Trabajo de investigación

El objetivo del presente trabajo es demostrar y sustentar que la implementación de la lavandería BaBoo en Lima Metropolitana consigue cubrir la necesidad de un segmento del mercado, que comprende las familias del NSE A y B+ ubicados en los distritos de la zona Moderna de Lima Metropolitana. Con el motivo de alcanzar los objetivos, se contó con información crucial proveniente de hogares de los distritos AB+. En efecto, dicha información asentó nuestra propuesta de valor, que se basa en ofrecer un servicio de lavandería para las prendas de bebés y a la vez la venta de pañales ecológicos. En la investigación, se emplea la metodología cualitativa y cuantitativa. Por último, se evalúa los costos y beneficios para la inversión inicial del proyecto, a través de indicadores económicos como el VAN y el TIR, además de análisis de riesgos inherentes a la ejecución del proyecto. / The objective of this work is to demonstrate and support that the implementation of the BaBoo Laundry in Metropolitan Lima manages to cover the need of a market segment, which includes the families of the NSE A and B + located in the districts of the Modern zone of Metropolitan Lima. In order to achieve the objectives, we had crucial information from households in the AB + districts. Indeed, this information established our value proposition, which is based on offering a laundry service for baby clothes and at the same time the sale ecological diapers. In research, qualitative and quantitative methodology is used. Finally, the costs and benefits for the initial investment of the project are evaluated, through economic indicators such as the NPV and the IRR, as well as analysis of risks inherent to the execution of the project. / Trabajo de investigación