1 |
Distracted Driving: A Cross-Disciplinary Analysis Exploring The Effectiveness Of Public Service Announcements Regarding Texting And Driving That Employ A Filmed Narrative With Emotional AppealsUnknown Date (has links)
Despite efforts to mitigate texting and driving in the United States, accidents as a
result of distracted driving continue to increase, especially within the 16-24 age group.
Considering the traits of the members of this age group, as well as the attributes of the
various means that are utilized to mitigate such behavior, I hypothesize that the
employment of filmed narratives in public service announcements is more effective than
any other established approach. Testing the validity of this hypothesis, contributing to a
lack of research, three methods of analysis were employed in this project: a textual
analysis of a filmed narrative; an audience analysis of the comments accompanying the
filmed narrative; and a video session followed by a self-administered questionnaire. The
results of this study indicate that while the filmed narrative is more effective than the
spoken narrative, more intensive analyses are necessary for further speculation. / Includes bibliography. / Thesis (M.A.)--Florida Atlantic University, 2017. / FAU Electronic Theses and Dissertations Collection
|
Page generated in 0.0894 seconds