The aim of the thesis is to evaluate the possibility of putting DEiiTALY company under the name DEI Tours Prague on tourism market in Prague and design suitable products for it. The thesis is divided into five chapters. The first chapter defines theoretical terms, the second describes the company DEiiTALY and its business. The third chapter focuses on the tourism market in Prague and analyzes the potential competition. The fourth chapter deals with the possibilities of launching company product at the tourism market in Prague. The final, fifth chapter, consists of three products, that could be offered by company DEI TOURs Prague.