The thesis deals with sustainable tourism and its development in Norway. It generally explains the main positive and negative impact of tourism, defines the concept of sustainable development and the forms of sustainable tourism. It provides the general characteristics of Norway and the description of incoming, outgoing and domestic tourism. The thesis discusses the main factors influencing the sustainable tourism in Norway and is focused on the development of Norwegian ecotourism. Last but not least there is a summary of the main recommendations for sustainable travelling in the thesis.