published_or_final_version / Journalism and Media Studies Centre / Master / Master of Philosophy

published_or_final_version / Journalism and Media Studies Centre / Master / Master of Journalism

by Lau Pui Ki, Vienne. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 100-107). / Abstracts in English and Chinese. / Abstract --- p.i / Abstract (Chinese version) --- p.iv / Acknowledgement --- p.vi / Table of Contents --- p.vii / Chapter Chapter 1: --- Introduction --- p.1 / Chapter Chapter 2: --- Review of the literature --- p.6 / Chapter 2.1 --- Uses and Gratifications approach --- p.6 / Chapter 2.2 --- Previous research on Internet and newspaper usage --- p.8 / Chapter 2.3 --- Definition of lifestyle --- p.11 / Chapter 2.4 --- Previous research on lifestyles and media consumption --- p.12 / Chapter 2.5 --- Measurement of lifestyles --- p.15 / Chapter 2.6 --- Definition of electronic newspapers --- p.17 / Chapter 2.7 --- News content of electronic newspapers --- p.18 / Chapter 2.8 --- Attributes of electronic newspapers --- p.19 / Chapter Chapter 3: --- Research Questions and Methodology --- p.24 / Chapter 3.1 --- Research Questions --- p.24 / Chapter 3.2 --- Methodology --- p.27 / Chapter 3.2.1 --- Sampling --- p.27 / Chapter 3.2.2 --- Definition of information workers --- p.28 / Chapter 3.2.3 --- Sampling procedure --- p.29 / Chapter 3.2.4 --- Survey instruments --- p.32 / Chapter 3.2.5 --- Measuring the lifestyles of e-paper readers in Hong Kong --- p.32 / Chapter 3.2.6 --- Measuring the gratifications sought from electronic newspaper using --- p.33 / Chapter 3.2.7 --- Measuring the use of attributes in electronic newspapers --- p.34 / Chapter 3.2.8 --- Measuring electronic newspaper consumption --- p.35 / Chapter 3.2.9 --- Measuring the use of traditional media --- p.35 / Chapter 3.2.10 --- Measuring Demographics --- p.35 / Chapter 3.2.11 --- Analytical Procedure --- p.36 / Chapter Chapter 4: --- Findings of the research --- p.38 / Chapter 4.1 --- Lifestyles of information workers and university students --- p.38 / Chapter 4.2 --- Gratifications sought from electronic newspapers use --- p.40 / Chapter 4.3 --- The interrelationship between lifestyles and gratifications sought --- p.43 / Chapter 4.4 --- Predictability of demographics and lifestyles on gratifications sought from electronic newspapers --- p.46 / Chapter 4.5 --- Factoring special attributes of electronic newspapers --- p.48 / Chapter 4.6 --- Predicting electronic newspapers consumption --- p.51 / Chapter 4.7 --- Predicting the use of attributes in electronic newspapers --- p.56 / Chapter Chapter 5: --- Discussion and Conclusion --- p.61 / Chapter Chapter 6: --- Implications and Limitations --- p.73 / Chapter 6.1 --- Implications and suggestions for improving online news services --- p.73 / Chapter 6.2 --- Limitations and recommendations --- p.76 / Appendix A生活模式與電子報章使用與滿足問卷調查 --- p.83 / Appendix B Questionnaire: Lifestyles and Uses and Gratifications of Electronic Newspapers in Hong Kong --- p.88 / Appendix c 生活模式與電子報章使用與滿足問卷調查（電話訪問） --- p.93 / Bibliography --- p.100

by Leung Hung Cheong, Leung Wai Kwan, Sabrina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 62-63). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGEMENTS --- p.v / Chapter / Chapter I --- INTRODUCTION --- p.3 / Chapter II --- BACKGROUND - ABOUT THE CYBERSPACE --- p.5 / What is the Internet? --- p.5 / A Brief History of the Internet --- p.6 / The Global Influence of the Internet --- p.7 / Chapter III. --- LITERATURE REVIEW --- p.9 / Facts in the U.S. Newspapers Industry --- p.9 / Evolution of Online Newspapers --- p.12 / Research for German Dailies on WWW --- p.15 / Chapter IV. --- PRACTICAL ISSUES OF ONLINE NEWPAPERS --- p.20 / Elements of an Electronic Newspaper --- p.20 / Free Access versus Subscription --- p.23 / Operation of an Online Newspaper --- p.25 / Chapter V. --- INVESTIGATING ONLINE NEWSPAPERS IN H. K. --- p.28 / The Newspaper Industry in Hong Kong --- p.28 / Objectives of Study --- p.31 / Research Methodology --- p.32 / Chapter VI. --- RESEARCH FINDINGS --- p.35 / Result for the Exploratory Study: Two Online / Newspaper Publishers in Hong Kong --- p.35 / "Result for the Quantitative Study," / Part I - Overall Survey Responses --- p.40 / "Result for the Quantitative Study," / Part II - T-Tests Between / Categories of Respondents --- p.46 / Chapter VII. --- INTERPRETATION OF RESULTS --- p.51 / "For Result of the Quantitative Study," / Part I - Overall Survey Responses --- p.51 / "For Result of the Quantitative Study," / Part II - T-Tests Between / Categories of Respondents --- p.53 / Chapter VIII. --- RECOMMENDATIONS --- p.56 / Chapter IX. --- CONCLUSIONS --- p.59 / Chapter X. --- LIMITATION OF STUDY --- p.61 / Chapter XI. --- APPENDICES --- p.64 / Appendix A - Electronic Newspaper Publishers' Questionnaire / Appendix B - Electronic Newspaper Readers' Survey / Appendix C - Summary for Customer Survey Result / Appendix D - Reference Table for T-Tests Results / Appendix E - Graphical Illustration of Survey Results

by Chan Yuen Yuen Yolanda, Kwong Hok Yuen Terecina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 117). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / LIST OF APPENDICES --- p.ix / ACKNOWLEDGMENTS --- p.xi / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II --- . LITERATURE REVIEW --- p.3 / Chapter A. --- Findings applied to Online Newspaper Browsing Behavior --- p.4 / Chapter B. --- Banner Ads --- p.5 / Chapter C. --- Web User Profile --- p.6 / Chapter D. --- The Perspectives on Consumer behaviors --- p.7 / Chapter III. --- OBJECTIVES --- p.9 / Chapter IV. --- RESEARCH METHODOLOGY --- p.10 / Chapter A. --- Exploratory approach method --- p.10 / Chapter 1. --- The Pilot Study --- p.11 / Chapter 2. --- Online Survey --- p.11 / Chapter B. --- Descriptive Approach Method --- p.13 / Chapter C. --- Data collection method of online survey --- p.14 / Chapter 1. --- Sampling Plan --- p.14 / Chapter 2. --- Sampling Frame --- p.14 / Chapter 3. --- Sample Size --- p.14 / Chapter 4. --- Valid Sample --- p.15 / Chapter D. --- Identity Composition --- p.16 / Chapter E. --- Data analysis and interpretation --- p.16 / Chapter V. --- FINDINGS --- p.18 / Chapter A. --- Demographic --- p.20 / Chapter 1. --- Summary of demographic profile of respondents --- p.20 / Chapter 2. --- Comparison table --- p.23 / Chapter B. --- Internet Usage --- p.25 / Chapter 1. --- Summary of various aspects of internet usage --- p.25 / Chapter 2. --- Information on purposes of using Internet statistics --- p.27 / Chapter C. --- Online news browsing behaviors --- p.29 / Chapter 1. --- Summary of online news browsing behavior --- p.29 / Chapter 2. --- Information on competition --- p.31 / Chapter D. --- Banner Advertisements browsing behavior --- p.32 / Chapter E. --- Web Content Evaluation --- p.34 / Chapter F. --- Behavior analysis of online news browsing --- p.38 / Chapter 1. --- Skillfulness --- p.38 / Chapter 2. --- Internet information-seeking preferencess --- p.44 / Chapter 3. --- Demgraphic anaysis of banner ads browsing --- p.53 / Chapter VI. --- IMPLICATIONS --- p.55 / Chapter A. --- comparisons between apple daily's perception and online survey --- p.55 / Chapter 1. --- Customers --- p.55 / Chapter 2. --- Information types that readers are interested in --- p.56 / Chapter 3. --- Competitors --- p.56 / Chapter b. --- application of a behavior model --- p.57 / Chapter 1. --- Awareness --- p.57 / Chapter 2. --- Interest --- p.57 / Chapter 3. --- Evaluation --- p.57 / Chapter 3. --- Action --- p.58 / Chapter c. --- target segmentation --- p.59 / Chapter D. --- Web design strategies --- p.60 / Chapter 1. --- "Improve downloading time, interactivity and technological superiority" --- p.60 / Chapter 2. --- Links to local libraries and search engines --- p.60 / Chapter E. --- Information provision strategies --- p.61 / Chapter F. --- Banner Advertisements provision strategies --- p.61 / Chapter G. --- promotional strategies --- p.62 / Chapter H. --- online marketing research --- p.62 / Chapter I. --- competitive moves --- p.63 / Chapter J. --- future prospects --- p.63 / Chapter VII --- LIMITATIONS / SCOPE OF THE STUDY --- p.65 / Chapter VIII --- CONCLUSION --- p.66 / APPENDIX --- p.68 / BIBLIOGRAPHY --- p.116

Wong Ka Yee, Janice. / Thesis submitted in: December 2002. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 95-106). / Abstracts in English and Chinese. / Chapter Chapter One --- Introduction and Analytical Framework --- p.1 / Chapter I. --- Introduction --- p.1 / Chapter II. --- Background: Online Newspapers in Hong Kong --- p.3 / Chapter III. --- urpose of the Study --- p.5 / Chapter Chapter Two --- Literature Review --- p.8 / Chapter I. --- Media Characteristics --- p.8 / Chapter II. --- Different Viewpoints on the relationship betweenrint and online newspaper --- p.14 / Chapter III. --- Online newspaper usage from a communicationerspective: Theoretical approach --- p.23 / Chapter Chapter Three --- Research Framework --- p.32 / Chapter I. --- Research Questions --- p.32 / Chapter Chapter Four --- Methodology --- p.38 / Chapter I. --- Sample --- p.38 / Chapter II. --- Samplingrocedure --- p.39 / Chapter III. --- Data Collection --- p.40 / Chapter IV. --- Questionnaire --- p.40 / Chapter V. --- Measurements --- p.41 / Chapter VI. --- Analyticalrocedure --- p.44 / Chapter Chapter Five: --- Statistical Findings --- p.46 / Chapter I. --- articipants'rofile --- p.46 / Chapter II. --- Media Usageatterns --- p.46 / Chapter III. --- Hypothesis Testing --- p.46 / Chapter IV. --- Gratification Seeking --- p.47 / Chapter V. --- rofiles --- p.57 / Chapter VI. --- Impact of Online Newspaper on Traditional Media --- p.64 / Chapter Chapter Six --- Discussion and Conclusion --- p.68 / Chapter I. --- Discussions --- p.68 / Chapter II. --- Limitations --- p.74 / Chapter III. --- Suggestions for Future Research --- p.75 / Appendix I --- p.77 / Appendix II --- p.85 / Bibliography --- p.92