In this diploma thesis is developed the business plan creation for an establishment of a new restaurant in French style. Based on the theoretical background and analysis is prepared a business plan that will enable successful market entry.

This diploma thesis deals with the business plan for the establishment of a new non-smoking pubs. The first part outlines the theoretical bases on which processing is practical. The resulting business plan in the practical part, based on the overall analysis of the market, in terms of both potential customers and existing competition. The conclusion will assess the viability and feasibility of the project.