Made available in DSpace on 2014-12-17T14:52:40Z (GMT). No. of bitstreams: 1 ClaudiaGG.pdf: 454885 bytes, checksum: 0fa6de0bedf5f5a4edccecea0dc67cb4 (MD5) Previous issue date: 2009-01-08 / That work has as objective to investigate and to analyze the strategies which they were developed by companies of lodging means with ends of social responsibility in Rio Grande do Norte (RN). Therefore, it got data along with the Office of Tourism of the Municipal district of Natal , the Office of Tourism of RN and the cadasters of the firms of the lodging means in the district of Ponta Negra. In after research of field, it verified the enterprises that now develop lodging activities in that quarter in Ponta Negra. It applied Instrument of research which it was elaborated based on the set of indicators of social responsibility of Ethos Institute, structured with binary questions and some open ones. It shows as results which actions the investigated companies develop. Confronting these results with researched theoretical referencial, it points an intermediate degree of socially responsible actions. Comparing with the evaluation accomplished by Ethos Institute, the investigated firms are in incipient condition, with punctual actions, however, they already present the awakening about this thematic / Tem como objetivo investigar e analisar as estrat?gias desenvolvidas por empresas de meios de hospedagem com fins de responsabilidade social no Rio Grande do Norte (RN). Para tanto, levantou dados junto ? Secretaria de Turismo do Munic?pio de Natal, ? Secretaria de Turismo do RN e aos cadastros das empresas dos meios de hospedagem no bairro de Ponta Negra. Em pesquisa de campo posterior, averiguou as empresas que atualmente desenvolvem atividades de hospedagem naquele bairro. Aplicou Instrumento da Pesquisa elaborado com base no conjunto de indicadores de responsabilidade social do Instituto Ethos, estruturado com perguntas bin?rias e algumas abertas. Mostra como resultados quais a??es as empresas investigadas desenvolvem. Ao confrontar estes resultados com o referencial te?rico pesquisado, aponta um grau intermedi?rio de a??es socialmente respons?veis. Comparando com a avalia??o realizada pelo Instituto Ethos, as empresas investigadas se encontram em condi??o incipiente, com a??es pontuais, por?m, j? apresentam o despertar em torno da tem?tica

Les études portant sur le capital social dans le champ de l’entrepreneuriat ont largement mis en exergue son rôle dans la réussite des projets entrepreneuriaux de création. Néanmoins, les préalables qui sont susceptibles d’agir sur sa formation et son développement afin d’en favoriser l’accès aux ressources externes ont été peu explorés. Dans cette perspective, les recherches réalisées en contexte TIC (des Technologies d’Information et de Communication), et plus spécifiquement durant la phase de survie-développement des entreprises nouvelles, sont encore moins nombreuses. Dans ce cadre, cette thèse tente de comprendre le processus par lequel les compétences sociales de l’entrepreneur TIC permettent d’enrichir son capital social, et par là même de faciliter son accès aux ressources externes clés. Pour atteindre cet objectif, un modèle conceptuel a été développé à partir d’une revue de la littérature. Pour tester ce modèle et les hypothèses qui s’y rattachent, nous avons procédé à une collecte des données en deux principaux temps. Dans un premier temps, nous avons mené une étude exploratoire auprès de dix entrepreneurs TIC, quatre banquiers et cinq capitalistes de risque. Cette étude nous a permis, au moyen d’une analyse de contenu, de mieux contextualiser la recherche, ainsi que de cerner les compétences et ressources essentielles pour le développement des nouveaux projets de création. Dans un deuxième temps, nous avons conduit des entretiens semi-directifs auprès de 120 entrepreneurs TIC tunisiens. Les donnés recueillies ont fait l’objet de traitements statistiques via les logiciels UCINET-VI, SPSS (version 18) et SMART-PLS (version 2.0). Les résultats ont démontré que trois types de compétences sociales, à savoir la persuasion sociale, les bonnes grâces et l’intelligence émotionnelle de soi, sont susceptibles d’agir en contexte de création TIC. Le capital social de l’entrepreneur joue un rôle médiateur entre ses compétences sociales et son accès aux ressources externes clés, alors que l’incertitude environnementale de marché exerce un effet modérateur. A partir des résultats obtenus, nous pouvons déduire les principales contributions et limites de cette recherche afin de proposer des perspectives de développement futures. / Research concerning social capital within the field of Entrepreneurship has largely put forward its role in the success of venture creation projects. Nevertheless, the prerequisites which are likely to act on its formation and its development in order to support their access to external resources were rarely explored. In this perspective, researches carried out in the ICT context (of Information and Communication Technologies), and more specifically during the survival-development stage of new companies, are even fewer. Within this framework, this thesis tries to understand the process by which the entrepreneur's social skills enable him to enrich his social capital and consequently, to facilitate his access to key external resources. To achieve this goal, a conceptual model was developed from a literature review. To test this model and the hypotheses which are related, we proceed to a data-gathering in two principal times. Initially, we undertook an exploratory study with ten ICT entrepreneurs, four bankers and five investors. This study allowed us, by a content analysis, to better contextualize this research, and by the way, to emphasize the skills and resources which are essential for the development of new projects' creation. In the second time, we conducted semi-directed interviews with 120 Tunisian ICT entrepreneurs. The collected data were subject to statistical treatments via UCINET-VI, SPSS (version 18) and SMART-PLS (version 2.0) softwares.The results demonstrated that three types of social skills, namely the social persuasion, the ingratiation and the self emotional intelligence, are likely to act in the context of ICT creation. The entrepreneur's social capital plays a mediator role between his social skills and his access to key external resources, whereas the market's environmental uncertainty exerts a moderating effect. Building from the obtained results, we can deduct the principal contributions and limits of this research in order to propose future perspectives of development.