Abstract This study explores the entrepreneuring organization which presents itself as the organizer of value creation, how to create a sustained momentum in entrepreneuring along its developmental process. Based on the findings from previous study, the so-called entrepreneuring organization is the one which based on its distinguished position in the marketsset and conducted its own innovation and value creation activities. And what refers to entrepreneuring here is to differentiate it from conventional definition concerning entrepreneurship which mainly related to venture creation, it is more about the process where members in such organization conduct innovation and value creation activities. Two major issues are investgated: How sustained momentum in entrepreneuring is emerged along the developmental process; How members conduct innovation and value creation activities collectively. The purpose of this study is to conduct explorative exposition in understanding the process regarding how entrepreneuring organization functions. The narrative inquiry method and the perspective of collective entrepreneurship are applied in proceeding to this study. The ¡§Entrepreneuring process model¡¨ has been depicted from this study and has sorted out research findings as follows: 1). The entrepreneurial setting is merged from the process of cycleing construction:¡§emergion¡¨-¡§filtering and selection¡¨-¡§retaining¡¨, as organization develops. 2). The sustained momentum in entrepreneuring is coming from the interaction among members and entrepreneurial setting which tranfroms individual agency into collective synergy effectively. 3). Three steps are pointed out to transform individual agency into collective synergy: a. The process transforming into collective synergy is activated via the believing in competent individuals who can create entrepreneuring. b. The collective synergy is produced from effective harmonizing between the needs for individuals to proceed to their own development and for organization to function as intergral whole. C. Aggregating individuals as a whole via interplay between calculative and social commitments.