The pursuit of sustainability and the preservation of natural resources in consumers’ product choice and –consumption is a worldwide concern. This research therefore focused on the relevance and inter relationship of various motivational factors in contributing to consumers’ pro-environmental intent to purchase eco-friendly appliances in the local context. Since pro-environmental intent does not inexorably lead to environmentally significant choice behaviour, the study also investigated consumers’ prioritization of environmentally related product features in the pre-purchase evaluation and selection of major household appliances. The perspective of those with increased spending power as well as access to a wide variety of products in major urban areas (e.g. Tshwane) was of specific interest. A store intercept method with a non-probability purposive sampling approach was used to recruit respondents in stores while they were in the process of acquiring appliances. A structured questionnaire was administered in face-to-face interviews. A total of 667 questionnaires were collected, of which 648 were used for structural equation modelling and conjoint analyses. Based on the construct associations specified in a structural equation model, an awareness of environmental consequences related to product choice and consumption emerged as an indirect determinant of pro-environmental intent and represents an important precondition for the formation of subjective norms and moral attitudes. A strong and statistically significant relationship between subjective norms and moral attitudes underscore the importance of a social group’s standards in the formation of an individual’s own moral norms and attitudes. In relation to perceived behavioural control, subjective norms may fulfill an informative role when consumers are less confident in their own ability to comprehensively evaluate and select a washing machine with eco-friendly attributes. A combination of moral norms, attitudes and anticipated feelings of guilt significantly contributed to respondents’ pro-environmental intent, and even though they seemed somewhat less convinced about how easy it is to choose eco-friendly appliances, their intentions to buy such appliances consistently reflect a pro-environmental inclination. Using Sawtooth conjoint software, trade-off tasks were compiled to determine the relative importance of environmentally related attributes in relation to other conventional features in consumers’ pre-purchase evaluation and selection of washing machines. Aggregate results reveal that consumers across various age, income and educational levels prioritise brand and price, despite the long-term financial and environmental repurcussions of product features that impact on the use of natural resources. Based on a cluster analysis, four consumer segments were identified that differ in terms of preference structures. Overall, respondents rely on price and brand associations to guide their decision-making due to their inability and inexperience to objectively assess the environmental attributes of a product, which then ultimately contradicts their observed pro-environmental intent. From a practical point of view, the findings substantiate the development of tailored intervention strategies to facilitate informed decision-making and deliberation of consequences that extend beyond the initial selection of a particular product option. Strategies that emphasize the financial benefits of environmentally related features that span over the entire life cycle of the appliance might prove influential in promoting pro-environmental choices. From a theoretical perspective, the research expands an existing body of knowledge by establishing insight about consumers’ behaviour in a Third-World emerging context. In addition, it provides evidence regarding the application of existing theory and methods to explain the inconsistency between consumers’ assumed pro-environmental intent and their actual observed choices in the execution of a more complex, expensive and significant act of acquiring major household appliances. / Thesis (PhD)--University of Pretoria, 2014. / tm2015 / Consumer Science / PhD / Unrestricted

1 Vojtěch Kotecký Czech forestry subsides coherence with environmental policy objectives Abstract: Public bodies in the Czech Republic spend on average about CZK 1.2 billion (€ 44 million) a year on subsidy schemes in forestry. Subsidies are an important instrument of public policy; they also have major environmental consequences and may influence ability of forests to contribute towards ecosystem services. Consistency of forestry subsidies with the government's environmental policy goals in the Czech Republic is investigated in this thesis. Almost half of Czech subsidy budget is appropriated to schemes that have got an element of conflict with environmental policy goals incorporated in their design; thus, a range of environmentally harmful subsidies is potentially identified here. However, a number of schemes - and, in 27% of subsidy expenditure, even the same schemes, also contribute towards the same policy objectives. Farmland afforestation payments, contributing to the government's goal of forest expansion but shown in a statistical analysis to be focused primarily on regions with high forest cover, and involving a surplus of Norway spruce with a deficit of both European beech and silver fir, are an illustration of complex nature of forestry subsidies.

<p>  </p> <p>The transportation sector has emerged as one of the largest contributors to energy consumption and greenhouse gas emissions within the U.S. economy. As a consequence, transportation sustainability faces great challenges in automobile traffic congestion alleviation, air pollution reduction, and climate change adaptation. Emerging technologies bring new chances to resolve these issues. However, existing literature focusing on the sustainability assessment of emerging technologies often relies on the analysis of isolated systems using historical data. These studies neglected the complex interactions across different systems and failed to consider the potential impacts of future technology adoption. The sustainability performance of emerging transportation technologies is heavily dependent on competing and complementary relationships with existing transportation systems. Furthermore, the dynamics of system interactions can change with the diffusion of future technologies, as user behavior becomes more heterogeneous. Consequently, the future adoption of emerging technologies may lead to an uncertain urban sustainability outlook. Therefore, sustainability assessment and prospective system planning for emerging technologies necessitate a comprehensive examination of their interactions with urban transportation systems and the evolving landscape. </p> <p>The primary objective of this dissertation is to demonstrate the necessity and benefits of incorporating system interactions into sustainability assessments. To achieve this goal, this dissertation conducts four case studies, using various models inspired by machine learning, statistics, econometrics, and agent-based approaches, and applies them to two emerging technologies: shared mobility (including bike-sharing, shared e-scooters, and ride-hailing) and e-commerce. First, the interaction classification analysis shows that the current shared mobility primarily competes with public transit rather than complementing it, resulting in a significant bus ridership decline. Second, to enhance sustainability, it is crucial for shared mobility to substitute private car trips and integrate effectively with public transit. Understanding why current users do not sustainably use the system is the key. Results from the traveler mode choice behavior show that the travel cost and out-of-vehicle travel time (e.g., time spent on walking connection, waiting) of shared mobility are the major barriers for travelers to substitute car trips and use multimodal systems. Third, future system planning should improve the pricing mechanisms and fleet management to encourage travelers to use shared mobility in a sustainable way. Optimal pricing and fleet management strategies are sought through an agent-based simulation. Transit-oriented-development is proven to be the best fleet siting strategy and an optimal combination of fleet size and pricing for each shared mobility system is also solved for minimizing vehicle miles traveled (VMT) from urban transportation. Fourth, the penetration of e-commerce also reshapes urban mobility from personal travel demand changes, mode choice shifts, and goods delivery inclusion. We integrated the market segmentation and penetration of e-commerce into transportation simulation to comprehensively estimate its impact on urban mobility and transportation sustainability. </p> <p>Case studies from this dissertation demonstrate that the existing adoption of emerging technologies requires further actions in system design, user guidance, and operation management to obtain sustainability benefits. Knowledge from this dissertation supports decision-makers in their efforts to design and plan future emerging technologies toward a sustainable pathway. The findings and insights presented in the dissertation offer valuable guidance for policymakers, urban planners, and stakeholders involved in shaping the trajectory of these technologies.</p>

In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. It was identified that customers have been requesting sustainable products from their retailers more and more and yet, a conscious willingness to help on the part of the consumer did not necessarily equate to purchasing more sustainable products.  The empirical part of the study was based on a quantitative research approach. The findings and data collection were obtained through an online questionnaire, generating responses from 40 individuals. Deductive reasoning was selected in this thesis as a scientific approach. The research has been done from the consumer's perspective. Furthermore, the collected data that created the hypothesis was analyzed and gathered from existing theories.  The conclusion of this research demonstrated that consumers did possess a willingness to be more conscious of their own climate change footprint by adapting green purchasing intentions such as buying less new clothes at present than 5 years ago. The findings indicated that consumer awareness did not necessarily result in a change in their green buying behavior. Finally, it was found that an unchanged position in consumers' green buying behavior would have been due to a lack of sustainable fashion alternatives readily available. The authors believe that further research is needed to shed light on the divide between consumers' attitude and actual purchasing behavior.

With the world's population growing at a rate faster than the rate at which natural resources are being replenished, the challenge for governments and the world's citizens is how to conserve resources in order to provide a sustainable level of natural resources for the future. Conserving natural resources includes educating the citizens of the world on the connection between natural resource depletion and their levels of consumption of resources, such as energy and water. To help alleviate the increasing burden the world's growing population is placing on natural resources, sustainability should be a part of college students' education in their field of study and in preparing them to become good citizens. This education should take place in the classroom and other activities, including athletics, community organizations, and in their residence life. Teaching students living in on-campus residence halls conservation activities provides information that students can use in their private lives when setting up their own households. On-campus residence halls also provide an opportunity to evaluate any gender differences related to conservation activities since the demographics of the residence halls vary from all-female, to co-ed, to all-male students. Virginia Polytechnic Institute and State University (Virginia Tech) was the location for a study on promoting environmentally-relevant behavior (ERB) among students residing in on-campus residence halls. The objective of this study was to investigate the relationship between the use of educational strategies and natural resource consumption by promoting ERB among students living in the residence halls during the spring and fall semesters of the 2009 calendar year. Using the literature on promoting ERB, five different strategies were designed for promoting water and electricity conservation. Each strategy involved different stimuli to promote student participation in ERB. The information provided the students included reasons why ERB was important and specific actions to take to conserve resources. In three of the strategies, students were provided the results of their conservation efforts monthly during the study period. The Virginia Tech Office of Residence Life provided detailed information for the 49 on-campus residence halls, including buildings' characteristics such as heating and cooling methods, age, construction, renovation history, square footage, if the buildings contained offices or classrooms, and student population figures. Variability among the buildings was eliminated by comparing these differences, and then a random numbers table was used to assign each of the buildings to one of the five different groups. The strategy for each group was applied to four residence halls -- two dormitories and two Greek Houses, for a total of twenty buildings. In each strategy more stimuli were applied in an effort to produce higher consumption reductions. The Virginia Tech Office of Facilities provided four-years historical electricity and seven-years historical water usage, and provided monthly usage for each building during the study period. Electricity consumption reduction was promoted in all twenty halls but water consumption reduction was promoted only in the dormitories, as the University was unable to track water consumption for any one individual Greek House. The historical data showed that water usage per student was higher in most of the female-occupied dormitories, but no statistical difference was seen with regards to historical electricity usage and gender. Percent change in per student usage — kilowatt hours for electricity and gallons for water — was the calculation used to determine change in ERB. The results of this research showed a general relationship between educational strategies and natural resource consumption reduction over both study periods. However, except for the Greek-House Spring semester results, no statistical significant difference was found between any of the different study groups. Electricity reductions were achieved in seventeen of twenty residence halls during the first semester and in all but one residence hall during the second semester. Water reductions were achieved in five of ten dormitories during the first semester and in six of nine dormitories in the second semester. However, the use of more strategies did not lead to a higher percentage of reductions. During the first semester, a statistically significant difference was found in water usage and gender and the difference did not support a female predisposition for ERB. Decreases were achieved in excess of 10% in the male-occupied dormitories, but only a minimal reduction or increases were achieved in any of the dormitories that included female residents. After the first month of the second semester, similar results were seen relative to gender, so additional posters and prompts were placed in the female-occupied dormitories. As a result, water reductions were achieved in six dormitories with only small increases in the other three, and the semester final results did not show a statistical significant difference between genders. The lack of statistical difference between the study groups could be a result of contamination, the active environmental organizations on campus, or an observational effect. The study was contaminated within the first two weeks of the study period when all residence halls across campus learned of the research and requested their inclusion in the study. Since, the residence halls in the control groups were advised of their inclusion in the study, the students may have demonstrated ERB because of the knowledge they were being observed. A survey sent to the students living in the study residence halls revealed that 94.6% of the students had knowledge of the study, and that 77% participated in ERB. Students showed a propensity for ERB when they were informed on their consumptive behaviors' effects on natural resource depletion, and by being provided with actions they could take to change their behaviors. This research did not show that adding strategies of feedback and group leaders to information increased the percentage of consumption reductions in college students residing on Virginia Tech's campus. / Master of Science

In this paper we investigated how small Swedish manufacturing companies are setting prices for environmentally friendly products. We have looked at five companies from different industries and interviewed them about what environmentally related laws and regulationsthey need to follow, what measures they take to reduce their impact on the environment, how they handle costs associated with those measures and how they finally are setting the pricesfor their products. With that approach we tried to get a more holistic view and build up anunderstanding of what strategies they use and how they think when it comes to setting prices. From the interviews it became clear what difficulties it involves in estimating costs for environmentally related measures and using those estimations to set prices for their products.The costs for the measures are instead integrated with costs for other activities the companyperforms. We could see that the companies tried to find a balance between different pricingstrategies; finding a balanced mix between focusing on their own costs, their competitors' prices and their customers' perceived value of the product. It also showed that the companies, due to their size with limited resources, were forced to take a more pragmatic approach forsetting prices. They couldn’t explain well why they had set a certain price but the price theyset worked in such a way that they could sell their products with a satisfying margin. The paper is organized in the following way. We will first in the background and problem statement go through briefly the history of environmentally related work and the developmentof international protocols, agreements and laws that drives companies to develop more environmentally friendly products and adapt their operations to a more environmentallyfriendly society with less climate impact. In that part it is also defined what an environmentally friendly product is. We then go through the details about the method used for the investigation which is a qualitative method built on induction and ideas from grounded theory (Bryman &amp; Bell, 2017). After that relevant theories related to pricing strategies and environmental management accounting are summarized. We then go through the data collection in which chapter we summarize the transcriptions of the interviews and in the chapter after analyze it with the help of thematic analysis and compare the information we have gathered with related theory. The analysis is done using five different categories which are: norms and standards, incentives, environmentally related measures, costs and pricing. The idea behind this approach is to get a more complete picture of what the companies are doing (in terms of reducing the impact on the environment), why they do it (what the incentives are) and how they do it (how they estimate costs and setting prices). Finally we go through the conclusions we can draw from the investigation and propose further research.

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