Erotic stimuli in the consumer's environment can lead to affective responses, which produce traits such as erotophobia-erotophilia and lovestyle. Individuals can be classified as one of six main lovestyles, as well as erotophilic (having a positive view towards sexual behaviors) or erotophobic (having a negative view towards sexual behaviors). A person's style of loving may affect which products he or she perceives to be helpful in attracting potential sexual and relationship partners. I investigated this possible correlation by examining (1) whether each lovestyle is erotophilic or erotophobic and (2) which products erotophilic individuals are more likely to buy as opposed to those that erotophobic individuals are more likely to buy in (a) attracting sexual partners and (b) attracting relationship partners. The study indicated that lovestyle did not predict erotophobia-erotophilia, nor did the erotophobiaerotophilia trait predict which products an individual bought. However, a significant relationship was found between gender and erotophobia-erotophilia, as well as between gender and many of the products. Overall, the findings suggest that gender is the biggest predictor of what products were perceived as helpful in attracting sexual and relationship partners.

My dissertation studies gender and politics in printed imagetexts in colonial Bengal. It covers the period from the publication of the Bengali Punch Magazine, Basantak, in 1874 to the circulation of anti-imperial newspaper gags during WWII. At the core of this project are colonial illustrated periodicals—the quintessential mediums of colonial modernity and pedagogy, and the bearer of anticolonial imagetexts. The dissertation analyzes printed imagetexts like comics, cartoons, caricatures, newspaper gags, posters, and advertisements in periodicals and their effects on anti-imperial thought and the politicization of colonial popular culture. Imagetexts are synthetic mediums where ‘image’ and ‘text’ compositely create meaning. I argue that the printed imagetexts understood nationalist politics and gender through the stereotypes of English-educated babu, native politician, and the urban clerk. Imagetextual satire, for anticolonial and nationalist politics, framed these three stereotypes as both the oppressor and the oppressed in relationship to which other genders were conceived in colonial Bengal. These imagetextual stereotypes provided the bases for imagining the self and the other and a set of sensibilities, practices, and modes of sociability that defined late colonial South Asia. The circulation, co-existence, and deployment of these satirical discursive models for decolonial projects in English and vernacular illustrated periodicals stemmed from the nineteenth-century phenomenon of print erotophobia—the national and imperial fear of Indian erotic literature. I examine the imagetextual satire born in the wake of this print erotophobia at the intersections of class, gender, and nationalist politics. This cultural history of imagetexts also draws attention to the fictional properties of the colonial archival documents, which served as mediums of political exclusion and representation, history-recording, storytelling, and articulating nationalist sentiments.