The purpose of the diploma thesis was to analyze developing area of e-commerce, to identify barriers and propose solutions or measures to eliminate obstacles, namely to eShop O2.cz. It was used theoretical foundations created under a study themed literature and available sources of information. The practical part consisted of using polling, both in electronic and personal form. The obtained data were analyzed in order to verify the established hypothesis. Results of the questionnaire survey pointed to a lack of communication free transportation and payment methods eShop O2.cz, while recommendations were made for improving the conversion rate between visits and completed orders.

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Dissertation provides to a reader deep understanding of a product launch to eCommerce market. Theoretical part deals mainly with modern process of business model generation, while application part contains on-line marketing tools analysis, eCommerce principles in general, deep landscape assessment of Czech eCommerce market and finally real case study from Procter & Gamble company regarding launch of top brands to eCommerce market in Czech Republic.

The work deals with the entry Internet seller Footshop Ltd. the European Union market. Going through all the steps necessary to expand the company into new markets, through logistics, marketing tools, customer support, seo, price comparators, social networks and so on. Part of the work is the EU market PEST analysis and SWOT analysis of the company. All these processes need to be taken into account if the e-shop expansion into new markets.

This diploma thesis is focused on business success of eshops concretely usability, credibility, accessability, competitive advantage and some types of promotion(PPC, SEO, email marketing). This work also describes way of evaluation of business results and KPI-driven management. In practical part of the work there is eshop www.ceskeskolky.cz analyzed. On the basis of some methods (SEO analysis, Usability testing, etc.) particular suggestions and recommendations are made to improve business results of this eshop.

The diploma thesis focuses on design of e-commerce for selling of numismatic material especially two euro collectors coins. Product of this diploma thesis is an internet e-shop with two roles. First role is user and second is administrator. Administrator is able to edit and operate all orders with year’s sheet of profits and losses. Income trading of first months is also part of this thesis.

Title: Marketing Communication of Recently Made Ladies' Eshop Objectives: The main aim of the Dissertation thesis is to create marketing communications for recently made ladies' eshop. This main aim will be reached on the basis of marketing research. Methods: In this thesis I will be use a marketing questionnaire, which will be source for marketing communications for recently made women's eshop Activelady.cz. Results: With the help of marketing research was the properties and behaviour of women's sports were identificated, as well as a new potential women's customers for eshop Activelady.cz. After that on the basis of this anonymous questionnaire were created a few suggestions for marketing communications between eshop and customers. Individual suggestions will be provided to owners of the new women's shop Activelady.cz to improve marketing communications with potential customers. Keywords: marketing communication, marketing research, eshop

Cílem práce je vytvoření detailní analýzy návrhu webové aplikace ?Průvodce výběrem eshopu?. Tato aplikace je určena převážně pro vedoucí pracovníky malých a středních podniků, kteří se rozhodli pro zřízení internetového obchodu pro prodej svých produktů a služeb. Hlavní funkcí průvodce je pomoc uživateli při výběru optimálního systému pro provoz internetového obchodu formou ASP. Průvodce provede uživatele krok za krokem parametry, které nabízejí dostupné systémy.

Thesis Evaluation of the effectiveness of online advertising analyzes the possibilities of advertising for businesses on the internet and evaluates the effectiveness of individual campaigns. The theoretical part explores selected advertising strategy systems for their use and application options on selected subjects by selected literature sources mentioned in the work. In the practical part will be created electronic commerce, which will be applied to advertising strategies discussed in the theoretical part. The results are described in detail and selected the ideal online - marketing mix that fit this online store.

This thesis analyzes the strategy of introducing store (brand) Gentleport on the market that trades with men's accessories imported from England. Theory contains basic concepts, definitions, which will be used in the practical part. The practical part includes introduction of the company and marketing mix analysis, marketing environmental analysis, which includes a significant number of subjects (competitors, suppliers, customers) and important factors (political, economic, social, technical) influencing on firm's operations. In the end will be the overall outcome of the analysis, from which will be proposing specific measures for improving and optimizing store performance.