This study analyzes the users&rsquo / expectations from automobile interface in terms of their subjective assessments and middle class automotive design. The factors that affect the users&rsquo / impressions in both physical and psychological manner are presented. The importance of subjective users&rsquo / expectations and the issue of usability, which is handled from the traditional definition through the pleasure in use context, are discussed. The correlations between the physical appearance and psychological and behavioral responses are examined since the aesthetic properties affect the consumer satisfaction in both physically and psychologically. Automobile interface is identified under the considerations of user expectations. Factors that affect the drivers&rsquo / perception of interior and the decision making process are mentioned regarding with physical and psychological expectations of users. The case study is performed to clarify design criteria of the dashboards that belong to middle class segment under the consideration of Turkish drivers&rsquo / subjective evaluations. The study provides the chance of understanding the consumers&rsquo / attitudes toward the instrument panel elements through their design properties. This study examines and proposes Turkish users&rsquo / preferences and tastes in terms of physical and psychological expectations in the field of automobile interior design. It also provides techniques and results about users&rsquo / subjective evaluations that could be taken into account while designing an automobile belongs to a specific car segment with visual and functional properties of dashboard.