The thesis provides a need assessment of towns, schools and local religious congregations that joined the Fairtrade Towns campaign. It is framed into a broad topic beginning with global issues, going through the concept of fair trade to the subject of this research. The author reflects his approach and explains why the system theory and theory of autopoiesis was chosen as an interpretive framework for analysing data. Having regard to the methods, the thesis uses needs assessment approach. Its interpretive possibilities are later used. The author focuses on the formulation of hypotheses before the implementation of qualitative interviews as the main research method. Final hypotheses served as a guide for research. The author performs analysis of available resources and uses his own quantitative data analysis findings that used confirmatory factor analysis and logistic regression. Qualitative interviews were conducted and thematic analysis was made. Than aforementioned analyses approaches were used too. The needs of subjects that joined the campaign were found out, described and assessed.

Tlolková, M., Development potential of Fair Trade in Czech Republic. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis is focused on fair trade in the Czech Republic. The first part deals with the main ideas and the principle of the functioning of fair trade and its organizations, the way of certification and the conditions for their granting. It exam-ines in more detail the functioning in the Czech environment and describes the prin-ciples and way of incorporating fair trade into social responsibility, communication tools, areas of activity and consumer habits. The survey consists of sources such as annual reports and public surveys and in-depth interviews with employees of fair trade organizations in the Czech Republic. In addition, a comparison is made with foreign entities and the possibilities of further development of fair trade, namely the education of future responsible consumers (Fairtrade Campaign), are proposed and by means of marketing and management methods (SWOT, EFE and IFE matrix, An-soff's matrix, Triple Bottom Line) further recommendations are given, such as set-ting SMART goals and processing more detailed annual reports.

The main goal of the thesis was an analysis of the current situation in the international market place. In particular, the situation of developing countries. What kind of help is provided to them by the other countries and especially what extant of participation has Czech republic in Fair Trade. There was studied what influence is the liberalization of international trade on developing countries. In the second part of thesis were czech towns and retail shops studied via questionnaire in order to find out what awareness have czech consumers about Fair Trade.

The aim of this study work is the analysis of Fair Trade Products and activities in the Czech Republic. The analysis focuses on projects "Fair Trade Schools" and "Fair Trade Towns". The analysis includes an overview of other activities to support Fair Trade. The product analysis is directed to online stores and changes in the segment of chain stores.