Diploma thesis describes the composition of fish meat and its inventions in the diet, shows the development of global fish consumption and the development of fish consumption in the country. Examines the current product portfolio and provides an overview of entities operating in the CR market. Based on the questionnaire provides a forecast likely future trends and anticipated developments.

The first civilizations we have ever heard of were along the banks of mighty rivers like Nile, Euphrates, Indus and Huang. These civilizations developed along rivers as riverfronts provided opportunities for tradeand transportation, fertile land to grow crops, water for drinking, washing, livestock and other domestic uses and food in the form of fish. Gradually, they came to define cities, became a part of identities of people, such as "India" from "Indus," while, providing a sense of place and connecting the populace to nature. Yet rivers have often ended up being abused and neglected in our course towards urbanization. It is this "neglect" that needs to be shunned. The relationship with the rivers needs to be re-forged. To develop a strategy for this shift in attitude, this research has chosen the case of Chesapeake Bay. Chesapeake Bay is an estuary lying inland from the Atlantic Ocean. It has mainland North America to its west and Delmarva Peninsula on the east. It is the largest Estuary in the United States. More than 150 major rivers and streams flow into the Chesapeake Bay. The estuary provides habitat to several species of wildlife and aquatic life. Today, this bay faces many issues such as nutrient and sediment pollution, Storm water runoff, lowering of shellfish species etc. One of the major causes of the polluted bay is storm water runoff. Storm water washes pollution off the roads and other surfaces and takes them to the water. Stormwater is generally more polluted in urban areas than rural areas. This thesis, attempts to demonstrate what can be done with a typical pixel in the whole mosaic of the bay . The Maine Avenue Fish Market, sitting just upstream to the now being developed Southwest Waterfront, seems a perfect choice for this endeavor. This market, a small urban waterfront space, is ideal for exploring ideas and solutions to avoid water pollution by stormwater, cleaning the quality of water and also, in the process, develop the area in relation to the city and its surroundings. This thesis aims to establish an ecological and social relationship between the natural resource and the urban life. / Master of Science / Rivers are extremely important to our eco system. They provide fertile land, water, opportunities for trade and transport, support various marine lives, provide an identity to a city or region etc. Inspite of being a vital component of our eco-system, rivers are being neglected and abused in our course towards urbanization. Today, rivers face several issues such as water pollution and lowering of marine life. In urban areas, water washes away pollution off the roads and flows into the river. This water run off from land is one of the major causes of the increasing water pollution. This thesis attempts to reduce water pollution by the suggesting sustainable methods to treat storm water, improving the quality of water, and also in this process develop the chosen site in respect to the city and revitalize the relation of the river of the city. The site I chose for this endeavor lies on the Potomac River of Washington DC. The Maine Avenue Fish Market, a small urban waterfront space, sitting just upstream to the now being developed Southwest Waterfront is being taken up to demonstrate possible ideas and solutions to clean the polluted Potomac River and also establish a relationship between the city and the river.

The marketing fish research in the Czech Republic is directed to the sale of the fresh water fish, which are typical for our country. The consummation of fresh water fish has a long tradition in the Czech Republic, by contrast the marine fish are of the business in the modern life, which made possible to import this raw from the seaside country. In spite of the long term of the being fish in our market its consummation has got a low level. I directed above all to the young people and their board custums considering to the fish consummation in my dissertation. More than two third of inhabitants consumms fish, that means that it is a big chance for the motivation directed to the higher consummation of the fresh water fish. The Czech people eat much more salt water fish than fresh one. The reason is the wider choise of the salt water fish in the market , its better preparation for cooking purposes and lower prices than by the fresh water fish products. There is a low or almost no choice of the fresh water fish meals in the restaurants. With the boarder fish advertisiment by chefs and education it is possible to reach the more frequent using of fresh water fish in the reastaurant´s menus, which the young generation likes.

Vad gör en fiskmarknad i Stockholm? Projektet, som utgår från idén om en fiskmarknad på Skeppsbron i Gamla stan, har fokuserats på en alternativ lösning där fisk och grönsaker odlas i ett slutet system – akvaponi. Anledning till den alternativa ingången är Östersjöns dåliga hälsotillstånd, som är en följd av en lång tids ogenerade föroreningar. Östersjöfisken är i dag förbjuden att sälja som matfisk inom EU, men svenska politiker har aktivt sökt, och fått, dispens för en inhemsk försäljning av den förgiftade fisken. Kvinnor och barn avråds i dag från att äta östersjöfisk mer än tre gånger per år. Är det då hållbart att viga en så central plats som Skeppsbron åt en romantiserad fiskhall som bär färre än hundra ”lokala” fiskare under armarna, och som riktar sig till ett smalt, i huvudsak manligt kundsegment? En strategi formas för att kunna tillgodose en fiskmarknad med enbart fisk odlad på plats, samtidigt som den inre organisation och stadsrummet tas i beaktan. / What is a fish market doing in Stockholm? The project, based on the idea of a fish market on Skeppsbron in the old town of Stockholm (Gamla stan), has its focus on an alternative solution where fish and vegetables are grown in a closed system – aquaponics. The reason for the alternative solution is the bad health situation for the Baltic sea, which is the outcome of a long period of unashamed polluting. The fish from the Baltic sea is illegal to sell as food within the EU, but Swedish politicians have actively sought, and received, exemption for a regional trade with the poisoned fish. Women and children are advised to refrain from eating fish from the Baltic sea more than three times per year. Is it then sustainable to use such a central place as Skeppsbron for a romanticized fish market that pays for less than a hundred “local” fishermen, and that addresses a narrow, mainly male segment? A strategy is formed to provide for a fish market with only fish bred on location, at the same time taking in consideration the inner organization and the cityscape.

Mitt projekt bygger på den traditionella saluhallen med ljus ovanifrån. Tunga väggar av tegel och en hög takhöjd skapar en upplevelse som förknippas med en myllrande marknadsplats. Samtidigt bidrar det böjda taket av trä till att lätta upp den strikta formen. I taket ligger dessutom ett lager akustikdämpning som förhindrar att ljudnivån blir för hög, vilket annars är en risk i det stora rummet och de hårda väggytorna. Den centrala gången framhävs genom en ökad rymd. Byggnaden tar upp stor plats längst kajen, men är tänkt som en förlängning av gatan med sina breda entréer. Platsen på Skeppsbron tillåter ett stort tillägg och är tvärtom i behov av en destination. Byggnaden är framför allt planerad i ett plan för att minska takhöjden och inte bryta siktlinjerna från intilliggande hus och kajkanten. Där Tullhus 3 tidigare endast lämnade en smal gång för fotgängare och cyklister finns nu en bred väg under tak.    Marknaden är mestadels introvert för att skapa rummet där allt händer på en gång. Fisk säljs över disk samtidigt som restaurangen med det öppna köket ligger några meter därifrån. Under sommaren, då borden flyttats ut i solen, kan man cykla hela vägen fram till fiskdisken. Mot vägen, i västlig riktning, ligger marknadens egna renseri där de passerande kan följa fiskhanteringen, och på så sett se den gå från nyfångad till tillagad. Från kontorets balkong bevittnas hela spektaklet. / My project is built on the traditional hall with light from above. Heavy brick walls and a raised ceiling create the feeling associated with a crowded marketplace. At the same time, the flowing wooden ceiling loosens the strict boundaries. Furthermore, the ceiling contains a layer of acoustic absorbers with the purpose of restraining the level of noise in the hall. The central walkway is highlighted through an increased volume and raised ceiling. The Ship’s Bridge is in need of a destination, hence the markets big impact on the site. However, the passing pedestrians and cyclists are now reserved a wider passage than before. The Ship’s Bridge Market is an introvert building to promote the meeting place where everything happens at once. Fish is being sold over the counters while the restaurant, with its open kitchen, is just a few steps away. During the summer, when the tables has been moved outside, you can bring your bike all the way in. The fish is being delivered and handled and from the office on the second floor you are able to watch the entire spectacle.

Now more than ever, we are exposed to the consequences of floods and their spatial implications. Climate change is one of the most dramatic global challenges of our time and is presenting a serious threat to even the most advanced coastal cities.  Lysekil is a municipality on the west coast of Sweden. Lysekil is surrounded by harbors and piers on all sides facing the sea. The Lysekil Center proposal is about rebuilding the existing fishmarket, but also having a natural meeting point for ferries, boats, cars and pedestrians. At the same time, a landscape has been designed with a focus on managing a sea level rise of 1.5 meters.

Now more than ever, we are exposed to the consequences of floods and their spatial implications. Climate change is one of the most dramatic global challenges of our time and is presenting a serious threat to even the most advanced coastal cities.  Lysekil is a municipality on the west coast of Sweden. Lysekil is surrounded by harbors and piers on all sides facing the sea. The Lysekil Center proposal is about rebuilding the existing fishmarket, but also having a natural meeting point for ferries, boats, cars and pedestrians. At the same time, a landscape has been designed with a focus on managing a sea level rise of 1.5 meters.

The aim of work was to conduct marketing research on the fish market and then analyze and assess consumer behavior on this market. The first part of work was focused on stydying the literature and other sources. Second part was focused on the marketing research. On the basis of the obtained data, was suggested an improvement of business operations for chosen company.

Som fisken i vattnet, ett projekt som tagit sin utgångspunkt i att återigen skapa liv på Skeppsbrokajen. Förhoppningen med projektet har varit att skapa en fiskmarknad som inte bara är en mötesplats utan en attraktionskraft. Från tidig morgon till sen kväll sker ett skådespel av fiskaktiviteter.   Projektnamnet Som fisken i vattnet har en historisk referens till fiskeköparnas sumpar, vilka fanns på platsen under början av 1900-talet. Marknaden har tack vare denna referens delvis placeras under befintlig kajnivå för att frigöra yta och skapa en lämplig miljö för livsmedel. Känsla av närhet till havet förtydligas genom en helglasad vägg, vilken är enda skyddet mellan Saltsjön och besökaren.   Marknaden ligger i liv med kajen precis emellan två av Gamla stans gränder. Marknadens två våningsplan är anpassade för två typer av besökare; den snabbare förbipasserande kunden samt de kunder som vill uppleva marknaden till fullo. Visionen är att besökaren ska kunna följa fiskens rörelse och process bakom glasade väggar, från det att den kommer in till marknaden till förädling och försäljning. / Baltic fish tank is a project generated with the aim to recreate vivacity at Skeppsbrokajen by adding a fish market that is not only a venue but also an attractive force within itself. From early mornings to late evenings the market will offer a scene of fishing activities.   The project name Baltic fish tank has a historical reference to the fish buyers sumps, which existed on the site during the early 1900s. The market is therefore placed under the existing quay level to free space on the embankment as well as create a suitable environment for seafood. A glass wall is the only thing separating the Baltic sea from the visitor and heightens the feeling of closeness to the ocean.   The marketplace is situated in between two of the Old Town's alleys. The floors of the building are designed for two types of visitors; the client passing by and the consumer who wants the full fish market experience. The vision is to enhance the visitors’ experience, allowing the consumer to follow the fish from the fisherman’s hand to the cold ice display out in the marketplace. The entire process including the gutting of the fish is easily followed through the glass walls adding to a full transparency.

mat är en del av dagarna vi lever. fisk är en del av staden vi bor i. nu som då möts vi där - vid bordet, över disken, i hamnen.på skeppsbron är avstånden små och stora. den sociala scenen och hamnens råhet är båda en del av karraktären. så har platsen alltid fungerat och spåren finns i var gatsten. genom renseriet, rökeriet och bistron får gästerna ta del av hela fiskens förädlingsprocess. från den ocensurerade rensningen, beredningen i rökeriet till den tillagade måltiden i bistron.de tullhus i funkisstil som idag ses på kajen talar om skeppsbron i alla dess lager. paul hedqvists enkla bruksarkitektur är beviset på insikter vi kan lära av. genom att bevara tullhuset och låta bistron ta rum i det slitna skalet rycks inga lager bort.min byggnad består av två volymer - renseriet och rökeriet. precis som tullhusen är de varierande i skala och interiöra material. besökaren ska kunna läsa av processen i arkitekturen. rensieriets kala betong mot rökeriets kakelbeklädnad, till bistrons varma träbeklädnad.mitt förslag undersöker tiden som var och tiden som är. fast mest den tid som ännu inte finns. om mötena vid bordet, över disken, i hamnen som ännu inte hänt. skeppsbron kan vara en plats för det, igen. / food is a part of the days we live. fish is a part of the city we live in. we meet at the table, at the counter, in the harbour. like we always have done, like we always will. the distances at skeppsbron are both small and large. the social scene and the harbours rawness are both a part of the character. skeppsbron has always been like that, and the traces are to be found in every cobblestone. through the cleanery, smokery and the bistro the guests take part of the whole process of the fish. from the uncensored cleaning, the preparation in the smokery to the cooked meal in the bistro. the customs house on the site are build in an functionalistic architectural tradition designed by paul hedqvist. the simple construction says something about the place, that we can learn from. by keeping the building all the layers of the place are kept. my building consists of two volumes - the cleanery and smokery. like the costums house they are varying in scale and interior materials. the guest should be able to read the process in the architecture. the cleanery’s naked concreteagainst the smokery’s tile covering, to the bistro’s warm plywood interior. my proposition investigates the time that was and the time that is, but above all the time that is yet to come. about the meetings at the table, at the counter and and in the harbour that has not happened. skeppsbron might be a place for that, again.