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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Marketingová podpora uvádění inovací na trh / Marketing Activities Support of Innovation

VODÁK, Robin January 2018 (has links)
The diploma thesis titled "Marketing Support for introducing Innovations to the market" was intended to process recommendations for marketing support for introducing innovations to the market for the selected business. The main sub-goal of the work was to determine the prognosis of the future development of innovation - a specially developed vending machine for the preparation of nutritional supplements, including the right choice of types, brands, flavors and prices of individual nutritional supplements. The goal of the work was fulfilled. The evaluation of the results and the subsequent recommendations were based on the results of the questionnaire survey and the results of market testing.

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