The topic of this thesis is to increase the competitive position of the firm Plastika a.s. with the help of creation a new marketing strategy for the next period of time. The analysis of the present marketing strategy is the base for it. The first part of this work is based on the theory. The second part introduces the company Plastika a.s.. There is carried out the analysis of the current situation which focuses on its present marketing strategy. The third suggestion part formulates the suggestion of the new marketing strategy for the next period of time which will lead to the improvement of the competitive position of the firm Plastika on the market.

Tato diplomová práce z oblasti marketingu zkoumá možnost využití alternativního reklamního média zvaného GreenGraffiti jako dalšího komunikačního nástroje. Protože je pro Českou republiku a tím i české klienty tento typ reklamního média nový, je důležité vysvětlit, co přesně GreenGraffiti je, odkud pochází a jak se objevilo v České republice. Tato diplomová práce bude také zkoumat, zda je GreenGraffiti vhodným reklamním médiem pro český trh ,a které problémy je třeba vyřešit před tím, než bude zařazen do komunikačního mixu společnosti. Tato práce je napsána na základě znalostí získaných během stáže ve Studio Tomato s.r.o., které vlastnilo licenci na GreenGraffiti pro Českou republiku a také na základě informací získaných od Jima Bowese, zakladatele GreenGraffiti Holding BV.

The master’s thesis is focused on development of the business plan, particularly the proposal for extending production in the small engineering company Unicode M&D Ltd. The first part deals with the theoretical resources needed for drafting. The second part contains analysis of neighbourhood. The last part presents the specific proposal for extanding production in this company.

The Master’s thesis deals with the evaluation and assessment of the financial situation and of the financial health of the company BLANESTA, s.r.o. throughout the years 2008 to 2011 by means of selected methods of financial analysis. The aim of this work is to propose changes leading to the efficient use of business resources chosen on the basis of the potential problems that will arise from the evaluation of the current financial state of the company.

Master´s thesis evaluates financial situation of AGOS stavebni a.s. between years 2004/2005 and 2010/2011 while using selected financial indicators. The main goal of the thesis is to review the financial situation of the company while proposing possibilities for improvement.

This master´s thesis is concerned with evaluation of the financial situation of the choosen company during the years 2008 to 2012. The master´s thesis contains theoretical background, the methods that are used to perform this financial analysis, information about the company and elaborated financial analysis. In conclusion, on the basis of established results, it describes the measures that should help to improve the financial health of the company.

In the thesis will analyze the internal and external environment, together with the financial analysis of Laufen CZ, s.r.o between 2006 and 2012. The thesis is divided into a theoretical viewpoint, which will provide the main source of information and describes various methods and instruments for external, internal and financial analysis and the analysis of the current state of society. The conclusion will summarize the results and any proposed solutions of problem areas.

This diploma thesis deals with evaluation of financial situation of the company Antreg, a. s. between the years 2007 and 2012 and formulates suggestions for its improvement. First part of the work explains basic theoretical principles of financial and strategic analysis that will be used to elaborate the practical part. Second part of the work involves analysis of current conditions of selected company. This analysis is the basis for drafting of the third part which contains proposals and recommendations to improve current financial and business situation of the company.

This thesis considers the proposed business plan – establishment of the shooting range, which outlines the present difficult conditions which exist in the society. Thesis is conceived as a project for investor with sufficient funding for implementation. It is derived from a complex analyses of the external and internal factors, changes and estimates of internal performance parameters aligned to the agreed strategic design. The aim is to produce a essential document which sets out a clear statement of the future direction of the business and its desired position including the identification of the resources required to achieve that goal.

The diploma thesis focuses on build a real business plan for a newly established company MARTart, s.r.o. The business plan is a result of analysis based on a environment business as well as the primary method for a data acquisition market analysis. Also included is a detailed financial plan for the next years of business, giving an important information about the financial development of this company.