This research includes two areas, with the first area focusing on supermarket food purchasing decisions by consumers in China. A probit model, using consumer food survey data indicates that supermarket food purchases are related to shopping habits, supermarket and food attributes, and demographics. This information should be helpful for those businesses attempting to market food within the Chinese supermarket supply chain. The second part of the study attempts to identify and analyze non-tariff barriers for food and agriculture, with a focus on China. These can include for example, import regulations, such as food safety regulations, food standards, labeling requirements, inspections, import licenses, and SPS (sanitary and phytosanitary conditions), and they are sometimes used by food importing countries to restrict imports. These results show that there are a number of significant non-tariff barriers regarding China – Canada food trade.