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Food truck som ett nytt fenomen i Skåne / Food truck as a new phenomenon in SkåneFromell, Hilda, Winter, Regina January 2016 (has links)
Food truck is a mobile restaurant business which originates from the United States, and can now be seen also in Sweden. There are specific guidelines regarding the food that are served from the food trucks rolling the streets of Skåne from 2013. For example the food should be ecological, which is in keeping with the other municipal goals regarding food and meal. The concept is communicated and marketed through social media, which makes it possible to effectively reach many people. Four food trucks are currently active throughout Skåne and those restaurants make their food from scratch. Their communication and marketing is conducted mainly on social media where it is possible to communicate the concept and reach a broad group in a fast and efficient way. / Inledning: Food truck är en mobil restaurangverksamhet som har sitt ursprung i USA, ett fenomen som också dykt upp i Sverige. Politiska riktlinjer ställer speciella krav på den maten som serveras från en food truck som sedan 2013 ambulerar i Skåne. Maten ska bland annat vara ekologisk, vilket följer uppställda mål för andra delar av kommunens verksamhet kring mat och måltid. Matkonceptet kommuniceras och marknadsförs framför allt genom sociala medier där man kan nå ut till många på ett snabbt och effektivt sätt. Syfte: Att ge en bild av food truck som fenomen och hur värdet i ett nytt matkoncept kommuniceras i Skåne. Material och metod: Studien utgår från en kvalitativ metod där intervjuer av fyra food truck entreprenörer har gjorts. För att få fram ett resultat har en tematisk analysmetod använts och som teoretisk ansats användes Kotlers marknadsföringsmix 4-P. Resultat och slutsatser: Food truck är en ny restaurangverksamhet som har vissa fördelar framför matvagnar och andra fasta restauranger. En fördel är maten, där man använder sig av begreppet street food, som utmärker sig genom att den lagas från grunden av ekologiska och närproducerade råvaror. Det ger entreprenörerna möjlighet att kommunicera värden som ligger i linje med kommunens riktlinjer och mål vad gäller den offentliga måltiden. En annan fördel är den mobila möjligheten som gör att man kan nå ut till fler kunder på olika platser. En tredje fördel ligger i hur man använder sig av sociala medier där det har stor betydelse för hur aktiv man är för att nå framgång. Ett genomgående tema i den forskning som studerats är vikten och värdet av att arbeta med hållbarhet i mat- och måltidssektorn. Här kan man se food truck som fenomen och värdet i ett nytt matkoncept som en del i det arbetet i Skåne
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The Food Hub as a Social Infrastructure Framework: Restitching Communities in Boston After the PandemicTiches, Connor J 09 August 2023 (has links) (PDF)
Food culture has long been a fundamental part of the city; as a culturally cohesive urban infrastructure, food culture creates integral shared experiences and is a generator of socioeconomic opportunity. During the COVID-19 pandemic, existing systemic issues of racial segregation and isolation have exacerbated growing concerns of food insecurity within prominent minority neighborhoods of Boston, Massachusetts. The instability created by the lockdown and consequential work-life culture shift reinforces the importance of establishing and maintaining equitable and sustainable pathways of access to food resources and the socioeconomic opportunities food culture can create.
To promote resilience in the post-COVID-19 lockdown city, urban environments will need to be reimagined to incorporate social and economic infrastructures that promote flexibility and maximize entrepreneurial equity, diversity, and opportunity. As a driving force of this equitable change in Jamaica Plain and the surrounding neighborhoods, this thesis proposes a new sustainable food system that is in tune with the regions storied ecological landscapes as well as the current need for mobility in post-COVID-19 urban life. To bridge the gap between historically fragmented regions of the urban fabric, this thesis will propose an infrastructural landmark designed to support the proliferation of food cultures, enhance housing, industrial, and ecological infrastructures, as well as bike and pedestrian mobility to restitch the greater urban fabric of the city of Boston.
This thesis explores the reorganization of a range of modalities of urban food culture into a comprehensive food hub. The Food Hub and associated program will serve as an incubator of socioeconomic opportunity as well as operate as a system of sustainable production and distribution aimed at creating food sovereignty amongst members of the community.
The resolution of these analyses will culminate in an architectonic framework for food culture programs that are primed to support the sustainable and equitable flow of resources, users, and ideas between disparate communities.
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Gourmet Food Trucks: An Ethnographic Examination Of Orlando's Food Truck SceneHawk, Zachary 01 January 2013 (has links)
Gourmet food trucks have emerged as increasingly popular dining alternatives for consumers in today’s urban landscape. Existing literature, as well as my own ethnographic research within Orlando, Florida’s mobile food vending scene, reveals that food truck owner/operators utilize various strategies to establish a viable niche for themselves in this diversified and burgeoning market. Among other things, these strategies include online social networking, creating and maintaining a recognizable brand identity, collaborating with local retailers and bar owners, and incorporating organic and locally produced ingredients in their dishes whenever possible. As in other parts of the country, there appears to be a growing concern in greater Orlando about local diets and the profound and subtle messages it conveys about contemporary eating habits. I contend that dining at gourmet food trucks represents a legitimate declaration of consumer identity about individual beliefs and values. In my thesis, I examine how Orlando’s gourmet food trucks offer consumers a greater selection of food options and allow locals to participate in a viable social network and community.
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日光快餐車加盟商業企劃 / Business plan for sunlight food truck franchise方豪, Fang, Hao (Howard) Unknown Date (has links)
No description available.
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The Food Truck Problem, Supply Chains and Extensions of the Newsvendor ProblemQuayesam, Dennis 01 August 2021 (has links)
Inventory control is important to ensuring sufficient quantities of items are available tomeet demands of customers. The Newsvendor problem is a model used in Operations Research to determine optimal inventory levels for fulfilling future demands. Our study extends the newsvendor problem to a food truck problem. We used simulation to show that the food truck does not reduce to a newsvendor problem if demand depends on exogenous factors such temperature, time etc. We formulate the food truck problem as a multi-product multi-period linear program and found the dual for a single item. We use Discrete Event Simulation to solve the stochastic version of the dual and found the optimal order to maximize the food vendors profit.
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Black Food Trucks Matter: A Qualitative Study Examining The (Mis)Representation, Underestimation, and Contribution of Black Entrepreneurs In The Food Truck IndustryAriel D Smith (14223191) 11 August 2023 (has links)
<p>Food trucks have become increasingly popular over the last decade following the Great Recession of 2008. Scholars have begun to study the food truck phenomenon, its future projected trajectory, and even positioning it within social justice discourse along cultural lines; however, scholarship has yet to address the participation of Black entrepreneurs in the food truck industry.</p>
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<p>The objective of this dissertation is to expand the perception of Black food entrepreneurs within the food truck industry by interrogating how Black food truck owners are misrepresented, under analyzed, and underestimated. Using a series of interdisciplinary qualitative methods including introspective analysis, thematic coding analysis, and case studies, I approach this objective by addressing three questions. First, I analyze movies and television to understand where Black-owned food trucks are represented in popular culture and how they are depicted. In doing so, we come to understand that Black business representation, specifically Black food truck representation consistently falls victim to negative stereotypes. These stereotypes can influence the extent to which Black food truck owners are taken seriously and seen as legitimate business leaders in their community. Second, I interview 16 Black food truck entrepreneurs to understand why the mobile food industry appealed to them and how it has become a platform for them to explore other opportunities. Finally, I review eight cities that have launched Black food truck festivals and parks within the last 6 years to gain an understanding of the collective power wielded by Black food truck owners and its impact Black communities. Moreover, this dissertation challenges the myth that collectivism does not exist among Black entrepreneurs and the Black community broadly.</p>
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Food truck fever: a spatio-political analysis of food truck activity in Kansas City, MissouriPetersen, Deanne January 1900 (has links)
Master of Regional and Community Planning / Department of Landscape Architecture/Regional & Community Planning / Hyung Jin Kim / Planning researchers and professionals have recently noted the social, economic, and cultural benefits food truck activity can provide within a community. As a result, the proliferation of food truck activity has challenged planners to reconsider the role of streets and urban spaces. Food trucks have the potential to enliven the urban landscape and enrich the quality of public life by serving as revitalization catalysts in urban spaces. While food trucks have become an increasingly visible aspect of street life, few jurisdictions have determined an effective manner to regulate and promote food truck activity. The study recommends how cities can improve current food truck policies in order to enable the revitalization of urban spaces through food truck activity. Using Kansas City, Missouri as a study area, the primary question was explored through three secondary inquires and their related methods. First, a GIS-based spatial analysis identified the spatio-temporal characteristics of food truck locations via social media data mining processes. Second, a survey of food truck vendors and interviews with city staff highlighted stakeholder conflicts that pose barriers to food truck activity. Third, a policy review in key cities and the development of a policy framework helped determine appropriate policy guidelines that allow food trucks to operate effectively in a city. The cumulative findings of the study informed food truck policy guidelines for Kansas City, Missouri. The policy framework also provides a structure for cities to utilize in order to analyze their own regulations. Sixteen significant policy areas are included in the framework, with the policy areas falling into one of three categories: permitting and enforcement, streets and spaces, or public health and safety. Appropriate policies that balance the needs of stakeholders allow food trucks to operate effectively, thus allowing cities to capitalize on the urban revitalization effects and other benefits that food truck activity provides within urban spaces.
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為尼加拉瓜馬拉瓜市El Carretón by El Morralito餐廳開發義大利三明治和義大利麵餐車服務 / El Carretón by El Morralito: Panini & Pasta Food truck in Managua, Nicaragua羅來德, Lopez, Nester Unknown Date (has links)
為尼加拉瓜馬拉瓜市El Carretón by El Morralito餐廳開發義大利三明治和義大利麵餐車服務 / The mobile food industry in Nicaragua is as of the writing of this document, in a growth stage. The competition is low and the conditions are proper to quickly expand and settle as one of the leaders in the industry. Based on this, the owners of El Morralito, an Italian Panini & Pasta small eatery have decided to plan their expansion into the mobile food market by launching a Food Truck: El Carretón by El Morralito.
Trained personnel, mobile sales point, customer relationships, focus on quality and profitability, and expertise in logistics are the key success factors that will ensure El Carretón successful in its initially target market, which comprehends mostly students and office employees around the center of Managua in a 2 Km radius that includes the biggest universities and the largest office compound in the capital.
Launching the mobile brand as part of an existing company will allow the startup to initiate its operations with several sunk costs, that will reduce the initial investment required to launch the service. Synergies between the existing eatery and the mobile truck will allow each individual business to reduce its costs by sharing a central kitchen, storage space and to have additional procurement bargaining power by bulk purchasing, which will eventually reduce costs and increase profits. Based on these synergies, the expansion plan includes additional trucks of the same and new cuisines that could eventually be franchised.
The financial analysis, which includes the expansion plan, proves the project to be profitable and desirable under its assumptions, based on the initial investment scheme.
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Un nuevo negocio sobre ruedas Food Star / A new business on wheels Food StarArias Vidaurre, Renato Andre, Escobar Oballe, Valeria, Garcia Arrascue, Mauricio, Gutiérrez Janampa, Sonia Angélica, Larrea Echegaray, Alvaro Gonzalo 01 December 2020 (has links)
En el siguiente trabajo de investigación tiene como objetivo presentar la idea de negocio Food Star, emprendimiento de venta online de bocadillos a base de papa peruana en sus distintos tipos y posibles presentaciones. A través de métodos de investigación, como entrevistas y encuestas y el planteamiento de hipótesis para corroborar la viabilidad del negocio, se buscará analizar el entorno interno como fortalezas y debilidades y externo, como factores no controlables por parte de la empresa que tendrán repercusiones en las acciones que se tomen. Además, buscando comprender al mercado que lo rodeará (proveedores, clientes, competencia, etc.), se indagará en el que será el segmento al cual se dirigirán los esfuerzos de ventas, conociendo gustos y preferencias de usuarios en redes sociales para corroborar el óptimo funcionamiento en un futuro del negocio. De esta manera, conociendo la viabilidad que tendría en el contexto actual del país, analizando indicadores de rentabilidad y realizando las debidas proyecciones en miras al futuro confirmando su escalabilidad en el mercado y cumplimiento de estrategias tanto a corto, medio como largo alcance, asegurando un crecimiento sostenible a través de los años. / In the following work of investigation it has the objective to present the idea of business Food Star, enterprise of sale online of sandwiches based on Peruvian potato in its different types and possible presentations. Through research methods, such as interviews and surveys and the development of hypotheses to corroborate the viability of the business, we will seek to analyze the internal environment as strengths and weaknesses and external, as factors not controllable by the company that will have an impact on the actions taken. In addition, seeking to understand the market that will surround it (suppliers, customers, competition, etc.), we will investigate in which segment will be the segment to which the sales efforts will be directed, knowing tastes and preferences of users in social networks to corroborate the optimal functioning of the business in the future. In this way, knowing the viability that would have in the current context of the country, analyzing profitability indicators and making the appropriate projections in view of the future to confirm its scalability in the market and compliance with strategies both short, medium and long range, ensuring sustainable growth over the years. / Trabajo de investigación
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