The thesis is divided into two parts. The first part deals with theoretical description of franchising, we can find there definition, basic terms and types of franchising, advantages and disadvantages for both parties and there is also a description how to build a franchised business, including pilot operation, operational manual or franchise agreement. The second part is dedicated to practical application of franchising on a concept of kindergarten and nursery.

The theme of this work is "Franchising as a form of business on the example of selected company" - Coffeeshop Company. The aim of this thesis is to analyze the concept of franchising to the case of Coffeeshop Company. The thesis is divided into three chapters. The first chapter deals with basic concepts, characteristics and advantages and disadvantages of franchising as a form of business. The second chapter is devoted to the legal aspects: legislation changes introduced by the new Civil Code, establishing a franchise company and franchise agreement. The third chapter is devoted to presentation of Coffeeshop Company, its products, franchise concept. In the second part of the chapter there is a questionnaire survey among franchisees, which is followed by recommendations for improving cooperation between the franchisor and franchisees.

This thesis deals with the usage possibilities of franchising within the scope of health care services provided in the Czech Republic. First part of the thesis concerns franchising in general, describes its principals, development, law regulation etc. Second part analyzes franchising market in the Czech Republic and subsequently identifies respective concepts that are active within the scope of health care services. In my opinion, based on the analysis performed and with respect to theoretical findings, due to specifics of health care services, franchising might represent a suitable form of cooperation only among selected types of these services. Recommended among the concepts available on our market within the scope of health care services are those, which according to my opinion have potential to become a successful business opportunity.

The present Master Thesis investigates the concept of international franchising from both business and legal standpoints. The actuality of the topic is obvious: Franchising becomes one of the most perspective and fast-developing method for business expansion, and this Diploma was written as a reflection of such tendency. In the meantime, Franchising is an extremely complex and arguable business issue and still causes a kind of confusion in people's mind. For this reason, my effort in this Work is concentrated on the diversified influence franchising has on the business and economic environment, especially in times of economic troubles. And the Thesis proves the strong correlation between the economic and legal climate from the one hand, and the business opportunities from the other. This Diploma aims at the comprehensive research of the selected theoretical and practical aspects of international Franchising. The research is focused on detailed description of the three major pillars: franchise contract, the most evident franchising trends in terms of potential opportunities and risks, and, finally, the franchise overview with the analysis of the specific industries. The main conclusion that arises from this Thesis is definitely that international franchising is not just "a vehicle for conducting business" for large-scale experienced companies, but a real driver for globalization process now-a-days. The key message is that franchising tends to be considered more as the great business opportunity, even for small- or medium-sized companies, rather then a risky business concern. It is my great hope that this Master Thesis might help the potential entrepreneurs to create a broader view on franchising in international business format before making an intelligent decision about investing in a franchise.

This diploma thesis focuses on the methodology introduction of master franchise. In a particular market Czech Republic and market with car services specifies the steps in the implementation of new licenses on the market. It also contains specific business plan drawn up directly to the network service stations operating under one brand.

The thesis deals with legislative regulation of franchising in the Czech Republic and which areas of law have influence on franchise agreements and how is this relationship to other areas of law solved. The thesis focuses on content of franchise agreements, on typical provisons of franchise agreements according to antitrust law, on protection of intellectual property rights, on unfair competiton and on personal data protection. Some aspects are discussed according to laws of the USA and Germany and are compared to Czech legislation. Available court decisions which deal with franchising were also used in the thesis. Gained knowledge was used to analyze franchise agreement of NATURHOUSE and to suggest some improvemenst in the agreement.

The subject of this diploma thesis is to elaborate a business plan based on franchising in early childhood education. The theoretical part contains the definition of a business plan and its parts, as well as explanations of basic concepts in franchising and finally a description of laws and regulations, which must be followed in the establishment of kindergarten. The target is a practical demonstration of the establishment of kindergarten through franchising.