Thesis (MA (Psychology))--University of Stellenbosch, 2005. / ENGLISH ABSTRACT: Sexual relationships in the psychotherapeutic setting have always been regarded as unethical and sexual attraction between therapist and client has generally proved to be awkward and anxiety provoking for those involved. Although research indicates that these relationships do occur, and that sexual feelings between therapists and clients are not infrequent, there is little conceptual clarity on the dynamics thereof. Consequently, the available guidelines and ethical rules regulating such sexual contact generally take the form of “thou shalt not…” and provide limited assistance to therapists in managing such situations in a manner that protects the integrity of the therapeutic relationship. This review assumes the presence of the psychodynamic phenomenon of transference in all psychotherapeutic relationships, and constructs sexual attraction and contact as the product of the sub-concept of erotic transference. Against this background, the review presents the dynamics of erotic transference in terms of its nature, impact and management. On this basis, current ethical codes and training issues are reviewed, guidelines for proper prevention and management are suggested and important directions for future research are identified.

The purpose of this thesis is to prove that despite consumers' impression that they are alone in deciding their consumption decision they are wrong. Consumers are manipulated on various levels by marketers. It is the marketer who decides what consumer identities should be created. Consumers are persuaded by marketers on different levels beginning with consumers' needs. Marketers begin by appealing to consumer drives, motivations and emotions to persuade their consumers to purchase their brand. On a more in-depth level marketers manipulate consumers by using a variety of human behaviour learning strategies to sway consumers' purchasing decisions. In addition, marketers use various environmental and social-environmental influences to control their consumers. Lastly, a practical example illustrating the multinational corporation Nike is used, to prove that marketers are aware of these different methods and use them to manipulate consumers. In the end of this paper it is very obvious that consumers are easily persuade by marketers. A consumer is only the puppet while the marketer is the puppet string master.