The goal of this study was to understand the relationship between food neophobia and bitterness in consumer liking. Fruit and vegetable consumption is necessary for elementary school children to build healthy habits. Free and reduced lunch programs (FRL) in schools provide nutritional opportunities to students. Bitterness sensitivity and food neophobia were examined as separate drivers of liking in acceptance testing (n=161, ages 6-12) from two local elementary schools (high and low %FRL). The food neophobia scale and the fruit and vegetable neophobia instrument (FNVI) were used to determine food neophobia. FNVI scores distinguished consumers in hierarchical cluster analysis of overall liking. FVNI scores correlated to texture liking and flavor liking in familiar and unfamiliar fruits and vegetables. Non-bitter sensitive participants unexpectedly exhibited more neophobia than bitter sensitive participants. Neophobic participants liked familiar products more than unfamiliar products. Bitter sensitive participants were less neophobic and preferred bitter vegetables

The Food neophobia (FN) behaviors in children are developed during childhood and can be influenced by parental FN and feeding behaviors. The objective of this study was to evaluate the relationship between FN and fruit and vegetable neophobia (FVN) among parents, the parents-reports on child's behavior and child self-reports. The effect of parental feeding practices and demographic variables on children’s FN and FVN were evaluated. Sixty-eight parents paired with their elementary school children (aged 7-12 years) in San Luis Coastal Unified School District participated in this study. Results indicated that parents reported their children more neophobic than children self-reported neophobia; however, there was a significant association between parents-reported child FN and child self-reported FN (r=0.62, p<0.05). FVN behaviors were positively and consistently correlated with FN in both parents and children. Parents with the highest income levels used less restriction for weight and child control strategies to feed their children (p<0.05). More pressure to eat was applied significantly for younger children, which increased their levels of food and FVN as reported by parents.