No description available.

The diploma thesis is dedicated to research, suggestion of solution and implementation of innovating algorithm of the fulltext search in the web pages of an electronic shop. The theoretical part deals with the searching in the e-shops. Customer's search behavior is described, further information about the field of web analysis is given and some of the characteristics of fulltext search engines are offered. The practical part is concerned with the analysis of the visits of the web shop, the assessment of current situation of searching, the determination of customer's preferences. This is the base for formulating business rules and improving search algorithm. Finally, the thesis deals with the implementation in scripting language PHP.

The goal of this thesis is to analyze methods and techniques applying to Search Engine Optimization (SEO). The thesis combines theoretical knowledge extracted from scientific sources and from author's experiences. Search Engine Optimization methods are divided into two major chapters according to sphere of their activity. On Page Factors -- factors occuring on web pages and Off Page Factors -- factors affecting web pages but occuring out of web pages. There is a case study at the end of this thesis. Acquired knowledge are used there. The case study is based on real-world project and includes detailed results and economical indicators.

The master's thesis deals with Information Retrieval. It summarizes the knowledge in the field of Information Retrieval theory. Furthermore, the work gives an overview of models used in Information Retrieval, the data and the actual issues and their possible solutions. The practical part of the master's thesis is focused on the implementation of methods of information retrieval in textual data. The last part is dedicated to experiments validating the implementation and its possible improvements.