Abhandlung--Zürich. / Lebenslauf. Bibliography: p. 125-127.

Abhandlung--Zürich. / Lebenslauf. Bibliography: p. 125-127.

Thèse--Faculté des lettres de Paris.

Thèse--Faculté des lettres de Paris.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1962. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves [459]-478).

Diss. Univ. Bern, 1948.

Inaug.-diss.--Münster. / Lebenslauf.

Thesis (B.A.(Hons.))-- University of Adelaide, Dept. of History, 1972.

The thesis is about the topic of rebranding on a concrete case from the Czech Republic. The main goal of this thesis is to find a strategy for the rebranding campaign of the Garnier Naturals brand. The key benefits of the paper are the summarization of the rebranding process in general as well as concrete process for the Garnier Naturals brand. In the theoretical part of the paper is the theory behind brands and case studies about both successful and unsuccessful rebranding. In the application part there is an image study of the original brad as well as an analysis of quantitative research and qualitative research -- focus groups. The most important learnings and a proposed strategy for this particular rebranding is in the last part of the paper - the summary.

Thesis (Ph. D.)--Yale University, 1923. / Bibliography: p. [190]-192.