The topic of this thesis is marketing of gastronomic travel agency. Gastronomic tourism is currently among the tourism trends. Based on the growing potential, in this paper will be presented fictitious gastronomic travel agency selling gastronomic tours. The main objective is to propose a marketing campaign of specific gastronomic tours. The marketing campaign will be set up to address, engage and make customers to purchase offered services. The campaign is therefore able to offer to potential customers exactly what they desire. The marketing approach is not the same to everyone, it reflects the consumer and media behavior of different target groups. Thanks to the proposed campaign the competitiveness of the company will be increased, profit will be gained, it means voluminous sales of offered tours and strong position in the market will be obtained.

The dissertation is focused on changes in an attitude and initiative students at secondary special school with gastronomy orientation to study special subjects after realization a creative project: "Welcome Day - Day of Open Door - Halloween." The target group are students of Secondary School and College for Tourist Industry in České Budějovice. The dissertation is divided into fifth chapters. I the first two chapters different opinions of experts in teaching methods, classical and alternative methods of education and teaching, teachers competence and authority participation, experimental education are compared. The thirds chapter contains proposals for topics of project learning in schools with gastronomy orientation. There is an enumeration of folk traditions and their connection with the culture and gastronomy. The fourth chapter describes the project realization in Secondary School and College for Tourist Industry in České Budějovice. The fifth chapter contains the research targets, the research methods and interpretation of research results. The target of the dissertation is questionnaire comparison of students' attitudes after realization the project learning. The research assumptions are that students appreciate extension special subjects of folk traditions and do not reject to participation in the pro?ject realization.

This diploma thesis discusses Instagram as a means for spreading trends in gastronomy with a focus on gastronomy and related trends in the field specifically from the Czech Republic. The author tries to map the influences that the online environment can have on their formation, especially the social network Instagram. After a thorough acquaintance with the environment of social networks, the social network Instagram, its influence on the spread of experiences, trends and the media environment in general, is described in more detail. The author seeks to clarify whether what is happening on this network can guide the direction of what is popular in the gastronomic environment, understand the role that well-watched creators from Instragram play in society and what it means for ordinary users to share food experiences. "Influential" users from the gastronomic sphere on Czech Instagram and their further connection with the media environment are presented. In the research, the author determines, via the form of a structured questionnaire (which was attended by 1143 respondents from the environment of social networks), what role Instragram plays in spreading gastronomic trends in the Czech Republic. The data obtained is supplemented with opinions based on interviews with representatives from the Czech...