The purpose of this study was to describe and analyze George McGovern's rhetorical strategies during the three-week period known as the "Eagleton Affair." First, the thesis describes the communications related to the selection of Thomas Eagleton as McGovern's running mate in 1972. Second, it analyzes the communications related to the disclosure of Eagleton's past medical history. Third, it explains McGovern's vacillating rhetorical strategies and the communications which led to Eagleton's withdrawal from the Democratic ticket. The results of this study show that McGovern's rhetoric reflected indecisiveness, inconsistency, and impulsiveness. The rhetorical errors greatly damaged his credibility as a serious presidential contender.