This master thesis aims to explore the conditions of small and medium-sized enterprises in expanding to foreign markets and to find opportunities that will help these businesses to grow. By opportunity it is meant the company's own effort, or state and non-state support of SME's. In the thesis there is analyzed the situation of SME's in the Czech market and the services and support that businesses can use while expanding abroad, it also analyses the modern methods in this area. The aim of the thesis is to analyze trends in the field of internationalization of SMEs, to identify the key needs of Czech companies and to compare them with the actual support offered in the Czech market. Based on a comparison with foreign practice, namely New Zealand, it should propose new ways and opportunities in the process of expansion.

A radical change of the socio-cultural order has brought about globalisation processes. Their consequences in the economic sphere include, mainly, growing interdependence, increasing mobility of the production factors and rising efficiency of the global economy. This brings important causes in the political dimension, were the anarchy at the global level translates into erosion of the role of state sovereignty and creation of world economy inefficiencies. Qualitatively new system of global governance, governance at multiple levels and a regulative sub-system emerge, which the World Trade Organisation is a main example of. To reach an effective solution, it is essential to introduce a reform. The central methodological bases are systems theory and neo-liberal internationalism of this analysis.

The World is becoming global and also the companies. They are expanding their business outside the current location. This trend brings new challenges to the top management and to line managers to be able lead not just people with same culture, but also lead and cooperate with reportees from different cultures. Leaders need to be able to lead teams consisted from people of various gender, religion, age, sexual orientation or color. Managers need to be aware of those specifics in order to use full potential of whole team. The aim of this diploma thesis is to analyze those specifics of leading of intercultural IT company based on semi-structured interviews with expats, free associations, analysis of company documents and guided discussion and design methods and recommendations to be able to lead intercultural teams more effectively, mainly in IT field.

Pedloen diplomov prce âNvrh rozvoje internacionalizaÄn­ strategie spoleÄnosti Heinrich Huhn na mexick©m trhuâ je zaloen na identifikaci kritickch faktor ovlyvuj­c­ch volbu konkr©tn­ mezinrodn­ formy vstupu. Teoretick Äs je zamÄen na otzku globalizace a internacionalizace, jej­ strategie a forem vstupu. Analytick Äs zahrnuje analzu intern­ho podnikatelsk©ho prosted­ firmy Heirich Huhn, pehled odvÄtv­, analzu extern­ho mexick©ho prosted­, kter© s nslednÄ shrnuty v analze SWOT. Posledn­ Äs nab­z­ nvrhy a doporuÄen­ zaloen na konsolidaci pedloench analz.

The diploma thesis aims to analyze the political role of multinational business corporations in present globalized world. In this sense, the thesis focuses on the nature of the political role in terms of political theory and corporate social responsibility (CSR) theory and on explanation of possible reasons why corporations accept certain functions in fulfilling the so-called policy gaps or providing public goods. Another question that the work raises is where the legitimacy of corporations operating in the sphere of public policy stems. In the practical part, the thesis focuses on the activities of several multinational business corporations in the field of environment and the subsequent transformation of environmental policy at the global level.

The diploma thesis aims to analyze the political role of multinational business corporations in present globalized world. In this sense, the thesis focuses on the nature of the political role in terms of political theory and corporate social responsibility (CSR) theory and on explanation of possible reasons why corporations accept certain functions in fulfilling the so-called policy gaps or providing public goods. Another question that the work raises is where the legitimacy of corporations operating in the sphere of public policy stems. In the practical part, the thesis focuses on the activities of several multinational business corporations in the field of environment and the subsequent transformation of environmental policy at the global level.

The focus of this master's thesis is on the role of specific media in the diffusion of Japanese culture. Even though Japan is both geographically distant and culturally distinct from the rest of the world, it has become popular among fans globally. One of the main factors contributing to this fascination is a so-called media mix including Japan-specific media ranging from manga and anime to videogames. The aim of this master's thesis is to find out, based on a quantitative research conducted in both Czech and English-speaking environments, how various media outlets in Japan contribute to its popularity world-wide, identify the most important medium and scrutinize it through a descriptive analysis based on the theories of globalisation and cultural hybridisation to see what makes this medium so distinct. The author discovered that the most significant medium contributing to the diffusion of Japanese culture is anime. One of the main reasons behind its success is a commercial strategy of Japanese producers who intentionally remove cultural boundaries out of anime to make it globally acceptable. Another contributing factor connected to that, is the hybrid look of anime characters that do not have the physical features of Japanese people, which is why audiences tend to link the characters to their own...

As the world changes because of the globalization, the environment of the aviation changes as well. The airlines are forced to adapt to these changes and choose new strategies to operate successfully. The main objective of this thesis is to, according to the title, describe, identify and explain the processes which significantly affect current image of the world of aviation and focus on four Central European legacy carriers. The issues of globalization and its affect on behavior of economic actors, which airlines are, are discussed as first. The following part is dedicated to the characteristics of aviation and its components, the milieu and the behavior of the airlines as well as the newest strategic trends that are being chosen is described as well. The theoretical part is followed by the empirical one where the particular steps of examined airlines are analyzed and explained. The hypotheses concerning the probable behavior and adopted strategies of four analyzed carriers are expressed according to the discovered theoretical principles of the operations of current legacy (network) carriers. Whether the hypotheses are completely or partially confirmed, is discussed at the end of the empirical chapter. Key words: globalization, air transport, legacy carriers, airline alliances, hub and spoke, codeshare

Title: The use of foreign players in Czech extraleague baseball Objectives: The thesis aims to determine the contribution of foreign players who were active in the Czech baseball extraleague at the game and club level for the seasons 2015-2020. The diploma thesis compares the effectiveness of game performance of foreign players with Czech players. Conducting statistical analysis can show how many foreign players were on individual teams, and how effective they are for the team. Methods: The thesis analyzes secondary data obtained from the information system of the Czech Baseball Association and data collected by the baseball-stat web portal. Furthermore, semi-structured interviews were conducted with representatives of six Extraleague clubs. The number of foreign players in 2015-2020 and their national composition was examined. Central to the thesis were statistics such as Wins Above Replacement (WAR), Number of innings pitched (IP), Earned run average (ERA) and Batting average (BA). Results: In conclusion, the thesis analyzes secondary sources compared with an analysis of interviews with representatives of Extraleague clubs. The main finding was that foreign players are differential players, and are most often placed in primary positions, such as a pitcher in baseball. This is confirmed by the...

This thesis deals with advertising images. It contributes to discussion about position of image in present visual field. It also speaks about influence of image on contemporary society. The starting point and theoretical basis are Visual studies. The main ideas are applied to two different constructs of reality, both are tendentious. The first is vision, ideologically and politically constructed during authoritarian socialist regime. The second is current globalized consumer society. In the practical part of the thesis, the analysis focuses on the advertisements of Skoda Auto Company, used in both mentioned visual modes in the Czech Republic in the 20th century. Key words: picture, visual studies, iconology, advertising, globalization, consumer society, propaganda, image.