The main objective of this thesis is to analyze the attitude of Czech consumers to online grocery shopping and to confirm or refute expected interest in this service. To accomplish this goal, I used the following methods - collection of secondary data (especially statistics related to Czech e-commerce and information about current food e-shops in the Czech Republic) and the results of a questionnaire survey. The thesis is divided into two parts - theoretical and practical. In the first chapter of the theoretical part I describe the development of electronic commerce in the world and in the Czech Republic as well, including basic models of e-commerce, its advantages and disadvantages or current trends. The second chapter is focused on customer behavior, customer segmentation and characteristic of Czech online customers. The practical part provides detailed information about the grocery e-shops in the Czech Republic (such as information concerning range of products, design of websites, registration of new customers or availability of services), the results of the questionnaire survey and recommendation for online grocery shops.

This thesis deals with shopping and sale of grocery online focusing on Tesco Stores CR,a.s. The aim of the study is to evaluate the Tesco e-shop from user's perspective, compare it with the competition and to propose steps towards optimization. The first part of thesis describes general information about the Internet and e-commerce, online grocery market and its specifics. Following part includes analyzeds of grocery e-shops based on multi-criteria evaluation and comparison with the Tesco service. This thesis should help the company Tesco optimize their web and activities.

Background: Gamification is the application of game design elements in non-gameenvironments and is used to optimise experiences. Existing literaturedoes not explain which game design elements are applicable tosustainable grocery purchases or why. Grocers need to understandwhat motivates customers to purchase sustainably before applyinggame design elements in practice. Purpose: The purpose of this paper is to gain an understanding about howgamification could be used to encourage sustainable grocerypurchases. Research Question: Which game design elements are perceived by customers as motivators for purchasing sustainable groceries? Methodology: This research took a qualitative approach with an exploratorypurpose. The research approach is situated in the inductiveinterpretivist methodological research tradition. The empiricalmaterial was collected in two focus group discussions. A systematiccoding process was applied to uncover the meaning of theparticipants' perspectives. Conclusion: The findings of this study were that positive attitudes toward thegame design elements were required to encourage sustainablegrocery purchases. Game design elements could also shift the sourceof motivation to purchase sustainable groceries from external causesto internal goal-fulfilment. Endless game structures and the lure ofextrinsic rewards in the form of coupons and discounts were found tobe necessities in this context. The three important aspects of gamedesign elements found in this context are informational, progressive,and social. Contribution: This study is the first to explore the motivational, value-based, and attitudinal reasoning that explains why and how certain game design elements could motivate customers in the context of sustainable grocery shopping

With the COVID-19 pandemic taking over the world faster than anyone had anticipated and creating a ‘new normal’, consumers had to adapt and get used to these changes. The pandemic caused lockdowns in several parts of the world, where businesses, schools, and stores had to shut their doors, although essential stores such as grocery stores remained open. Not only did this happen, but consumers' social life was also impacted as they were asked to stay at home and limit their contact with other people. The COVID-19 pandemic caused a shift in the practices of consumers, with food and safety being one of the most essential needs, consumers converted to stockpiling on food and hygienic products which led to a lower on shelf availability in grocery stores. Even though many countries around the world imposed a lockdown, Sweden never imposed any lockdown during the COVID-19 period, making it an interesting country to research. Although Sweden did implement some measures which for all public areas meant a limited amount of people allowed in the store, whereas other measures were more focused on recommendations such as keeping distance, avoiding large crowds, and working and studying from home as much as possible. Ultimately, the COVID-19 pandemic did impact university students in Sweden, as student life completely stopped on campus and classes were partly given through Zoom. The city of Jönköping is a city where many students live, and over 19.000 students are registered at the university of Jönköping. These students are in a crucial stage of their life where new experiences and changes are happening. This initiated the purpose of the study to research whether the COVID-19 pandemic has changed the grocery shopping practices of students pre and during the COVID-19 pandemic in the city of Jönköping. To perform the research a qualitative study has been conducted. An interview was formulated after reviewing the literature to gather information from university students in Jönköping, where the aim was to analyze their grocery shopping practices before and during the COVID-19 pandemic. A total of 15 university students were interviewed, in the age range of 23-26, who all study and live in the city of Jönköping during the pandemic. To study the practices of the students, the framework of Arsel and Bean (2013) has been applied. The objects and doings of the students pre and during COVID-19 have been researched and analyzed, and from the collected data, categories of meanings have been identified to analyze the meanings of the objects that were used and the doings that were performed by the informants. Changes in practices were identified in which the students mainly kept the same grocery shopping routine with adaptations to protect themselves against the virus. The grocery stores are visited less frequently, and items are avoided out of fear of getting infected. The main practices identified is that the students started to wash their hands, keep distance, and started to use hand sanitizer as protective measures. This thesis provides a guide for governmental institutions on how consumers react to regulations during a pandemic. Also, this may help grocery stores to know how consumers adapt their grocery shopping practices amidst a pandemic.

This paper examines the transferability of supermarkets into developing countries by using Saudi Arabia as a case in point. Results of an empirical study comparing the grocery shopping habits of Saudi and Western expatriates are presented. The paper provides insights into the diffusion of supermarkets among the local population in Saudi Arabia and offers strategies to facilitate the diffusion process.

This study segments grocery shoppers seeking to maximize shopping value and minimize the investment of time, money, and effort. The literature lacks investigations of grocery shoppers based on shopping activities; therefore, this study aims to fill the gap. Data were obtained from 751 respondents who recently made a smart grocery shopping purchase. The cluster analysis to segment grocery shoppers yielded three types: spontaneous smart shoppers, apathetic smart shoppers, and involved smart shoppers. The segments differ across generational cohorts, consumer characteristics, postpurchase evaluations, and shopping values. Conclusions can assist marketers in tailoring their strategies for each segment.

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Consumption of prepared foods is increasing dramatically. A more harried lifestyle, the changing role of women --and men, the advancement of household appliances, and improvements in food processing technology have all played significant roles in this increase. This study identifies prepared food users and non-users and compares their psychographic and demographic profiles. Study results are presented and implications drawn from the results are discussed.

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Mit der COVID-19-Pandemie erlebte das Geschäftsmodell des Quick-Commerce, das auf schnelle Lebensmittellieferungen setzt, einen regelrechten Boom. Heute hat sich der Markt weitgehend konsolidiert, und die verbleibenden Anbieter kämp-fen mit der geringen Profitabilität des Geschäfts. Vor diesem Hintergrund unter-sucht die vorliegende Arbeit, ob die Zahlungsbereitschaft der Konsumenten eine Preiserhöhung zulässt und welche Zielgruppen besonders attraktiv sind. Zu die-sem Zweck wurden eine Online-Umfrage und eine Preiserhebung durchgeführt. Die Ergebnisse deuten darauf hin, dass die Liefergeschwindigkeit, die Bedarfssitu-ation und der Warenkorbwert entscheidende Faktoren für die Zahlungsbereit-schaft sind. Darüber hinaus scheint ein Zusammenhang zwischen der Zahlungsbe-reitschaft und Merkmalen wie Alter, Haushaltsgröße und Wohnort zu bestehen. Jedoch übersteigt der aktuelle Marktpreis bei einem Großteil der Befragten bereits die individuelle Zahlungsbereitschaft. Die Ergebnisse liefern wichtige Erkenntnisse für die Praxis und beleuchten ein bisher wenig erforschtes Themenfeld.:1. Einleitung 2. Theorie und Forschungsstand 2.1. Online-Lebensmittelhandel 2.2. Quick-Commerce 2.3. Zahlungsbereitschaft 2.3.1. Theoretische Grundlagen 2.3.2. Methoden zur Messung individueller Zahlungsbereitschaften 2.3.3. Zahlungsbereitschaft im Online-Lebensmittelhandel 2.4. Hypothesenentwicklung 3. Erhebung von Zahlungsbereitschaften 3.1. Methode 3.1.1. Untersuchungsdesign 3.1.2. Operationalisierung 3.1.3. Fragebogenentwicklung 3.1.4. Stichprobe und Datenerhebung 3.1.5. Datenaufbereitung 3.1.6. Datenanalyse 3.2. Ergebnisse 3.2.1. Beschreibung der Stichprobe 3.2.2. Überprüfung der Hypothesen 3.2.3. Weiterführende Analysen 4. Erhebung aktueller Marktpreise 4.1. Methode 4.1.1. Produktpreise 4.1.2. Liefergebühren 4.2. Ergebnisse 4.2.1. Produktpreise 4.2.2. Liefergebühren 4.2.3. Gesamtpreis 5. Diskussion 5.1. Interpretation der Ergebnisse 5.2. Limitationen 5.3. Praktische Implikationen / The COVID-19 pandemic led to a significant boom in the business model of quick commerce, which focuses on fast grocery deliveries. Today, the market has largely consolidated, and the remaining providers are struggling with the low profitability of the business. Against this background, this study investigates whether con-sumers' willingness to pay allows for a price increase and which target groups are particularly attractive. For this purpose, an online survey and a price analysis were conducted. The results indicate that delivery speed, the urgency of need, and the shopping basket value are key factors influencing willingness to pay. Additionally, there appears to be a correlation between willingness to pay and characteristics such as age, household size, and place of residence. However, the current market price already exceeds the individual willingness to pay for the majority of respond-ents. The findings provide valuable insights for practical application and shed light on a relatively under-researched field.:1. Einleitung 2. Theorie und Forschungsstand 2.1. Online-Lebensmittelhandel 2.2. Quick-Commerce 2.3. Zahlungsbereitschaft 2.3.1. Theoretische Grundlagen 2.3.2. Methoden zur Messung individueller Zahlungsbereitschaften 2.3.3. Zahlungsbereitschaft im Online-Lebensmittelhandel 2.4. Hypothesenentwicklung 3. Erhebung von Zahlungsbereitschaften 3.1. Methode 3.1.1. Untersuchungsdesign 3.1.2. Operationalisierung 3.1.3. Fragebogenentwicklung 3.1.4. Stichprobe und Datenerhebung 3.1.5. Datenaufbereitung 3.1.6. Datenanalyse 3.2. Ergebnisse 3.2.1. Beschreibung der Stichprobe 3.2.2. Überprüfung der Hypothesen 3.2.3. Weiterführende Analysen 4. Erhebung aktueller Marktpreise 4.1. Methode 4.1.1. Produktpreise 4.1.2. Liefergebühren 4.2. Ergebnisse 4.2.1. Produktpreise 4.2.2. Liefergebühren 4.2.3. Gesamtpreis 5. Diskussion 5.1. Interpretation der Ergebnisse 5.2. Limitationen 5.3. Praktische Implikationen