<p>Predmet ovog istraživanja je ponašanje donosilaca odluka u uslovima<br />neizvesnosti. Na osnovu sprovedene simulacije među subjektima i<br />dobijenih rezultata, cilj ove disertacije je da se utvrde dominantni<br />faktori prilikom poslovnog odlučivanja u uslovma kada donosiolac<br />poslovnih odluka ne raspolaže informacijama potrebnim za ispravno<br />donošenje odluka u trenucima kada njegova investicija ostvaruje<br />gubitak. Prilikom utvrđivanja sklonosti donosioca odluke u obzir je<br />uzet i pol donosioca odluke i poslovni status, kao i prethodno<br />iskazane sklonosti ka riziku.</p> / <p>The subject of this research is behavior of decision &ndash; makers in ambiguous<br />surroundings. Based on the simulation that was conducted among subjects<br />and results obtained from it, the aim of this dissertation is to establish<br />dominant factors that influence decision &ndash; making process in situations<br />where information neccesery for adequate decision &ndash; making are not<br />available to decision &ndash; makers in situations where decision &ndash; makers are<br />facing loss. Gender and employmet status were taken into consideration<br />during determination of decision &ndash; makers preferences, as well as their<br />previously exhibited risk preferences.</p>