The discovered horse meat scandal has had great impact in the media and given many question marks as to how consumers should be facing meat labels. In the survey made lead consumers to ask themselves, whether they think about their consumption of reliable markings discovered at a risk and, if they have changed their consumption habits since discovered horse meat scandal. The survey was carried out in a grocery store in Karlstad city central, where the results show consistent numbers. People do not like change, and in this case, do not like to change their consumption patterns. The same patterns of consumption before and after the horse meat scandal reflects the results but with only three respondents exception. Confidence in organic and locally produced meat is high, but that is however not an agreement among all the respondents. Even though it says organic or locally produced on the package, some of the respondents still felt like they could not rely on these labels. They did not consider changing their consumption habits solely because of the fact that they doubted the products ingredients.