This diploma thesis deals with the creation of a business plan for the establishment of hairdresser’s in Vracov in the South Moravian Region. Hairdresser’s will be operated as a business of a natural person. The design of the entire business plan is based on theoretical knowledge, processed analyzes of the external and internal environment and on its own marketing research. Business model is based on a selected strategy that will meet customers’ needs and generate profit.

The subject of this diploma thesis is a new building of polyfunctional house in the cadastral territory of Komárov. The building is situated in a almost straight terrain in the building land. The house has four above-ground floors. On the firt floor there is wine bar and hairdresser’s. On the seconf floor there are administrative areas ane on the third and fourth floor there are six flats. On the land there asi also playground and two parking lots for cars. The supporting walls are made of blocks Silka. The object is roofed by flat roof.

Diploma thesis develops subject of operation of hairdresser’s saloon in Brno. It introduces analysis of saloon management and evaluation of reasons why saloon’s principal strategic objectives defined by owner before reconstruction in 2007 are not being fulfilled. Simultaneously, it suggests modifications and changes that lead to more effective saloon management, from both management and strategic point of view. Consequently, it brings more stable clients and positive financial effect. Proposal part covers specific potentialities how to define saloon’s objectives, communicate them toward employees and how to communicate with customers. Necessity of communication and pro-active approach result from other analyses as well.