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Title: Ice hockey and crisis in the Czech Republic Objectives: Investigate the impact of the current economic crisis on ice hockey in the Czech Republic. Methods: Collect macroeconomic indexes of the Czech Republic and determine the impact of the economic crisis on its economy. Collecting and monitoring of economic indexes of ice hockey teams in the Czech republic before and during crisis. Results: The current global economic crisis affected the economy of the Czech Republic. This crisis affected the Czech ice hockey clubs as well and culminated in 2008 and 2009. The main cause was high dependence on income from sponsors, which constitutes about 70-80% of total income. During the crisis, many companies reduce their sponsorship activities. Currently, most clubs have already settled with the economic crisis and is expected to have as its end. Keywords: Ice hockey, crisis, the Czech republic

Main goal of this thesis is to describe and analyze factors that influence attendance of sport events (matches) of HC Pardubice with the focus on the work with fans as one of the assumed factors of attendance rate. The theory part si focused on theories which refer to this problem. These are: demand for sport and its determinants, theory of sport product and fan definition. At the beginning of practice part, the thesis describes characteristics of the hockey club. Next chapter deals with factors which influence the attendance rate with the goal to determine the significance of particular factors. Subsequently the thesis analyzes the work with fans with special attention to sport product of the club, its price, sales promotion and other elements of club's marketing. Individual chapters are supplemented by the results of the research of HC Pardubice supporters sample that refer to the content of each chapter. In conclusion, the work with spectators is evaluated and possibilities of spectator care development are propounded.

MACHOVÁ, L. Selected aspects of marketing sports organizations. Diploma thesis. Brno, 2015 The diploma thesis is focused on the design recommendations marketing and communications mix sports organizations. The practical part is based on literary sources and includes evaluation of individual economic indicators. The diploma thesis was also performed analysis of the marketing and communications mix, questionnaire research, evaluation of sources of funding, with the possibility of funding from the European Union. Results of the analyzes are used to formulate recommendations to increase competitiveness.

Title: Public Relations tools and activities of ice-hockey team HKM Zvolen Goals: The objective is to analyze and appraise Public Relations tools and activities of ice- hockey club HKM Zvolen which are aimed at target group of fans. As a follow-up to the executed analysis and appraisal other possible solutions of effective communication with fans, that would lead to improvement of club's name, increasing its popularity among the public and mainly enlargement of fans basement connected with higher fans attendance of home games, will be suggested. Methods: The determinated objective is achieved by using analysis of documents and texts followed by descriptive analysis which were the base for creating summary of Public Relations tools and activities towards fans basement of ice-hockey club HKM Zvolen. To gain more detail information, which is not accessible to the public, cooperation with club's management in form of interview was very helpful. Results: The result of this paper is elaborated analysis and summary of PR communication of ice-hockey club HKM Zvolen with its fans during the previous season 2013/2014. On the basis of findings fan relations plan for long-term part of league for coming season 2014/2015 has been created. Fan relations plan was presented in front of management of ice-hockey...

Title: Importance of parental support in long-term sports training for children (chosen sports industry as an example) Objectives: Main goal of this work is to find out how much and how active parents are when it comes to sports training of their children and secondly, how much are they invested in overal development and education of their children. Methods: Empiric research is applied and for purpose of this work, mixed method of quantitative and qualitative research will be used. Currently, mixed research is understood as design research, where at least one quantitive aspect is combined with at least one qualitative approach, data collection or data analysis. Basic assumption is, that qualitative and quantitative approach combined allows better understanding of research problem, than only one of them (compare. Creswell a Plano Clark, 2007). Statistic methods will be used for data. Results: Interviews were done with parents of children (years 2010 - 2006). That means the oldest children were mome at the time. In these categories, parents are still very invested in many aspects. The parents visit matches of their children very often if not all the matches, they can come to Almost all the parents monitor the equipment their child uses and make sure the child has everything he/she needs for the...

THE COMPARATION OF SOLID AND UNSTABLE SURFACE EXERCICE ON 13YEARS OLD ICE-HOCKEY PLAYERS BY MYOTEST Objectives: Compare the effect of the course and exercises by using unstable surfaces with and without field accelerometer (Myotest). Methods: The exercise of a similar movement pattern was performed qualitative and quantitative comparison of the stress field parameters using the accelerometer. Quantitative stress parameters were evaluated for individual movements as mean values from a larger number of repetitions for intra- individual assessments. For comparison exercises were probands adapted from ongoing training process. Results: The results obtained during by testing shows that the measured power and performance weren't always exactly according to the hypotheses. The hypotheses were in some cases completely confirmed (eg VR lunge at the knees in the value of the force on the mat 994.4 N and Bosu 1154 N. The difference is 159,6 N, which is about 16%), in others completely rejected (eg KŠ kneeled in lunge was power value on the mat 730 W and on the Bosu 1172 W. Difference is 442 W, which is about 60%). Occasionally a situation where it was not possible hypothesis neither confirm nor reject (eg H2: the squat were measured performance values on the mat for the three probands negative (JP -70 W, VR...

Title: Ice Hockey Injuries in the Professional Ice Hockey leagues in Czech Republic Objective: The aim of this thesis is to investigate the incidence, types, severity and mechanisms of injury in Czech ice hockey players at the highest competition level during the season 2010/2011. Methods: Data were collected by the non-standardized six-side questionnair from 11 teams in the highest ice hockey league in Czech Republic for season 2010/2011. Findings: There were a total of 559 injuries, 18,4% injuries occured during praktice, 75% during games. The overall game injury rate was 57,4 per 1000 games. The most common injury was laceration in the face. Collision with an oponent, with the boards or fall on ice caused nearly 38% of injuries. As for severity, 45,1% injuries were classified as minor and 14,3% as major injuries. Of the 419 game injuries, 65,2 % occured in forwards, 28,1% in defensemen and 6,7% in goalkeepers. Keywords: ice hockey, injury rate, questionnair

Title: Evaluation of strength development during the hockey season in category of younger cadets Objectives: The main objective is to determine the effectiveness of the two months weight training program in the racing season 2014/2015 with a younger junior category players in ice hockey. Based on the results of motor tests before and after the intervention to assess the effectiveness of strength training, respectively. ineffectiveness of strength training. Another goal is to perform a literature search of titles that deal with issues of youth strength training. Methods: This research work was realized with the help of motor testing method. Results: In both monitored file has been changed levels of power capabilities. The research group was divided into two sets. A set of graduated strength program, file B is not. In individuals from Group B were major changes of power capabilities, although weight training did not pass. Individuals who, have at least the first measuring points is compared to the last testing improved the most. For individuals who have the most points in the first measurement occurred against the last test for such a big change. Keywords: Strength Training, Ice Hockey, Young adolescents, fitness program, season

TITTLE: Violence in Czech Football and Hockey Stadiums AUTHOR: Bc. Tomáš Sekan DEPARTMENT: Department of Physical Education SUPERVISOR: PaedDr. Ladislav Pokorný ABSTRACT: The thesis 'Violence in Czech Football and Hockey Stadiums' is focusing on the supporters' violent and agressive behavior during competitive games in the Czech Republic. This thesis is studying all parties involved (football hooligans, police officers, a psychologist) and concentrating on the public opinion on this specific subject and stadium visits themselves. Interviews, questionnaires, observation and content analysis were all used for the purposes of this thesis. Subsequently, the thesis is analyzing available resources to understand what actions are currently being taken by football and ice-hockey associations to fight the violence, and if these actions can be considered successful. KEYWORDS: Violence, football, hockey, stadium, crowds