The aim of this dissertation is to define favourable conditions for a company to implement IceWarp Mail Server groupware product. In the first part of the dissertation the author defines the term "groupware" and analyses the market of groupware applications of similar functionality, presenting a basic comparison with IceWarp Mail Server. The second part is focused on functionality description of each IceWarp Mail Server module and its possible uses. The author also compares individual ways of accessing the functions of a supported client and their advantages and disadvantages. In the third part the author defines hardware and software requirements for implementation and operation of server and client. The author describes implementation of IceWarp Mail Server and clients in general, including ways of migration of present data from the old system, and points out the most common problems and questions connected to this process. The last part of the dissertation is focused on finished projects of IceWarp Mail Server implementation into various organisations. First, initial conditions and expectations are analysed, then the process of implementation is described along with the arisen difficulties and their solution.

The thesis aims to analyze the recent activity of the IceWarp company on the Czech and foreign market and then to propose new strategy for Great Britain. The introduction presents the groupware solution and the product IceWarp Server. The next part contains information about the Czech branch and describes the processes of customer acquisition, customer care department and technical support department. Then it is made the comparison with British branch which has the same structure. Based on the indentified shortage the new strategy is proposed in two version differing in financial cost.