Abstract The purpose of this study was to examine whether non-profit organizations in the form of ethnic associations could contribute to greater political integration of ethnic minorities. tree questions sought to answer the aim of this study: “To see if memberships in ethnical contributed greater political integration and participation in society and politics?” “Have association membership contributed to increased political participation, as well as an increased interest in political issues? “And what measures for increased political participation and greater political integration has been made by the parish of Västerås in recent years? The essay was performed by means of interviews. The results show that a commitment to an ethnic association improves the possibility of integration and increased political interest.

The continual challenge– A case study of sports clubs marketing In recent decades the mass media have come to play an increasingly important role in society and culture. The purpose of this qualitative study is to research how four nonprofit sports clubs in Umeå handle social changes such as commercialization and mediatization. To answer the study’s purpose three questions were examined. The first one discusses how sports clubs handle the transformed market. The second one discusses nonprofit organizations' difficulties in marketing. The final question discusses how sports clubs worked with their marketing communications. The sports clubs which were studied were the following: CFA Cheerleading, Umeå AFC Huskies, Tegs SK football club and Tegs SK hockey club. To examine how these clubs handle social changes several theories, such as Jürgen Habermas public sphere theory and Pierre Bourdieus theory about social fields, have been applied to the material. The study was conducted through interviews with communicational representatives and active members within each of the four sports clubs. On the one hand the results of the study indicated that the sports clubs have a positive view of mediatization and technological advancements. On the other hand several of the sports clubs' representatives find that the commercialization forces them to adjust in order to compete in a competitive market.