The work deals with looking at the status of the human embryo. The structure of the work is divided into several chapters that deal with a particular topic. The first chapter deals with the historical view of the adoption of a human embryo, in the second chapter is devoted to philosophical adopting the human embryo and view individual philosophers on this issue. The third chapter is devoted to the ethical acceptance of the issue. Here is discussed an ethical perspective on human embryo status and access two main streams which occur in this area. The next part is devoted to the present, both in terms of the ethical-philosophical, and in terms of health. In the medical section includes prenatal communication between mother and child, and research on embryonic stem cells, which is associated with a number of ethical issues.

This thesis is focused on the theoretical bases of contemporary analysis of Turkish nationalism and Turkish identity. The first part of this thesis in two chapters provides a brief review of the historical development of Turkish nationalism and the main sources of its ideas, and then summarizes the evolution of theoretical debates on the nationalism and shows the most influent theories of the end of 20th century. The main part of the thesis analyzes texts of contemporary Turkish experts concerned with Turkish nationalism in the book Milliyetçilik. The analysis is focused in detail on four main topics. The aim of the analysis is to show how today's Turkish experts approach the study of Turkish nationalism and which thoughts and theoretical bases they work with.

The main aim of this thesis is the literal analysis of the chosen works of Irish writer Edna O'Brien and Canadian Margaret Atwood. The main focus is on the novels, The Country Girls trilogy, The Edible Woman and the autobiographical memoir, Mother Ireland which are analysed on the cultural, historical and social backgrounds. The brief introduction into Irish and Canadian history and literature is added as well. The thesis also deals with history and various approaches to feministic theories and terminology. The main female and male protagonists are described as well as the historical settings and plots. It also tries to seek the purposes why our characters feel frustrated and depressed and in which they might seek hope.

Zavadil, J.: Image and identity of Faculty of regional development and internationl studies, Mendel university in Brno. Diploma thesis. Brno 2015 This diploma thesis examines the impact of higher education in the region and focuses on the issue of the image and identity of public universities as a factor that significantly affects the competitiveness of organizations in the region. The objective of this thesis was to analyze image and identity of the Faculty of Regional Development and International Studies, Mendel University in Brno and propose any changes to the content of the image and identity of this public educational institution.

The thesis deals with artistic tendencies in the landscape from the sixties to the present. The main attention is focused on historical basics of land art, land art formation in Czech republic and the difference between the American and the European approach in creation. An important issue is finding connections between land art and landscape architecture. The paper describes selected foreign and domestic authors who deal with creation of new public spaces, lying on the border between land art, sculpture and landscape architecture. The literature review also raises the question of applied land art, which uses forms of land art (the same means of expressions and principles) to achieve another objective (eg. solving problems and needs). This direction drifts the form of land art into the interdisciplinary area where the land meets the sociology, landscape architecture, history and other fields that have an impact on shaping of the landscape. Hence projects are created allowing the strengthening of the historical, economic, social and landscape features. It thus creates an opportunity where people can experience the landscape and feel sense of belonging. The practical part outlines the problems of landscape in the project area - Anenská Studánka, arising from landscape analysis.Solution to cultural problems is suggested through applied land art that helps us to talk to people about the problems of the landscape. As a form of applied art land a public exhibition of art in the landscape was chosen, which enables us to attract people to the landscape, to identify problems and landscape values, raise awareness about the history of the site and allow a common experience in the landscape. Applied land art was tested in project Hřebečsko - a region that (DID NOT) disappear(ed), which aimed to raise awareness of local people about the history and identity of the place they live in, and gradually restore the lost relationship between people and the landscape. The aim was to address mainly local people and create a space for meeting, sharing and forming new relationships through the shared experience. The benefit of this thesis is the realization of the project as the main organizer. The thesis thus brings practical experience and knowledge of organizing events (own know - how). The work can serve as a guide for organizing similar projects, which are transferable to other locations.

The aim of the thesis is to find differences in perception and knowledge of sportswear brands, and the purchase behaviour process of sportswear based on the purpose of purchase (sporting activities, leisure or daily wear), and then to recommend steps for a successful brand building to Czech manufacturers of sportswear. The theoretical part of the work, which is based on analysis and synthesis of secondary data sources, quotes and comparisons of the opinions presented by various authors, characterizes marketing management, its tools, brand, and costumer purchase behaviour. The practical part of this thesis consists of an analysis of secondary data dealing with brand policy of selected sportswear brands (Nike, Adidas, Puma, Alpine Pro, Hannah, Husky) and primary data collected via questionnaire. Based on the results of the research, conclusion and recommendation were formulated. The recommendation comprises of systematic work on creating brand identity, identification elements and active communication of values that a brand brings to current and potential customers. To focus on a segment of active sportsmen, which currently do not have a favourite sportswear brand is also recommended. The successful acquisition of this segment enables a creation of a relatively large base of loyal customers.

The diploma thesis concerns with influence of Apple brand on consumer buying behavior. The aim of thesis is to qualify the influence of brand on consumer buying behavior on smartphone market. From this conditions will arise the recommendations to Apple company, how is possible to bolster its position on mobile phone market. The theoretical part of thesis place emphasis on description of marketing mix, brand theory and consumer buying behavior. Practical part is based on studied secondary data. There is detailed description of Apple company its brand building strategy, situation on smartphone market with marketing instruments, that are used on this specific market. Quantitative questionnaire survey performed in electronical form creates a core of the practical part of the thesis and is preceded by qualitative pre-survey on seven iPhone users. Precisely 154 respondents participated on questionnaire survey that observed thoughts and judgements of questioned people about Apple brand. There are included opinions of owners, that own various smartphone brands and also respondents from the group of Apple iPhone users. The responses of both groups are in the chapter of appraisal results and conditions compared along with studied secondary data. These outcomes of questionnaire survey and secondary data are used as a framework to completion several recommendations for Apple brand and the whole company on this market. Almost three quarters of owners, that use all chosen smartphone brands, perceive the prices of Apple smartphones as overly high. Just as the first group evaluates the situation a bit more than half of the iPhone users, although inside this group is a lower sensitivity on Apple products price perception. One of the important recommendation for Apple company is to be more efficient in communication about the adjustment of its smartphone prices and pricing policy towards to consumers across the countries. It is necessary to obtain more consumers from a group of new Apple brand users and students. These expects the offer of cheaper smartphone in high quality medium category. In case of their satisfaction is there scope for Apple to offer them its premium smartphones in the top category.

This diploma thesis focuses on Virginia Woolf's conception of time in relation to the narrative techniques the author uses in her novels. The aim of this diploma thesis is to analyse the conception of time characteristic of Woolf's prose but also to point out how closely related this conception of time is to the narrative techniques used by the author. To capture the development of Woolf's conception of time and narrative methods, the novels are analysed chronologically according to their dates of publication. Significant part of this thesis is also devoted to the philosophical, scientific and historical context in which the novels were written because the author's treatment of time and narrative techniques are directly inspired by philosophical and-scientific theories and socio-historical changes at the turn of the 20th century.

My Bachelor's thesis aimed at a standard lexical analysis carried out by the means of Del Hymes model. The MMORPG platform of the game Lord of the Rings Online served as a linguistic data collection point. Therefore, the analysis was one of mediated communication. The presented Master's thesis directly resumes the previous one. Mediated communication is even three years later still a widely discussed topic. Its understanding is deepening and its perception is continuously being refined. Nowadays, an analytical description of a linguistic phenomenon cannot be sufficient for an up-to-date thesis. Owing to recent research and new models of enquiry a deeper insight into the text is possible as well as message and communication analysis at a strictly quantitative level. Thanks to the work of people such as Joseph B. Walther, Daantje Derks or Victor Savicky one can immerse in a research reaching far beyond the linguistic element of the communication, and therefore start to examine the alluring paralingual depths inside the communication mediated via computers. Such a depth approach opens up a lot of questions. What exactly is hidden in the text? What information can be acquired through the text which is not communicated in primary code? This thesis formulates several research questions which crystalised out of my long-lasting experience with the game and the MESSAGE produced there. These questions are supplied with lingustic evidence available to the author. The presented thesis does not aim only at providing a handbook for using a specific type of communication. The aim comprises of a depth insight into the message and of finding proofs the message exhibits such traits which reveal its author. This thesis strives to prove that the product of mediated communication is capable of completing the notion of the communicating person at least as efficiently, though by different means, as the paraverbal means in face-to-face communication.

The aims of the study are to explore and compare the Balochs' way of life as an ethnic minority in Turkmenistan and north-eastern Iran and as an indigenous population in Afghanistan, Iran and Pakistan since the early 20th century and to study cultural change in the Balochs in the context of state intervention. The ethnogensis of the Balochs as a nomadic Indo-Iranian ethnic group without their own state was shaped by many external and internal influences. The most fundamental are changes in the political organization of states which the Balochs experienced throughout history. Due to poor living conditions, disruption of their original way of life and the need to ensure land and pasture for cattle, some Balochs living in historic Sistan along what is now the Turkmen-Iranian border migrated to Turkmenistan and to north-eastern Iran in the early 20th century. This thesis compares the Balochs' current way of life and with that after their arrival in new territory and examines the cultural transformation of these two groups in the context of state intervention. Powered by TCPDF (www.tcpdf.org)