Námětem mé diplomové práce je jednotný vizuální styl (podobor grafického designu). Diplomová práce se skládá ze tří částí - teoretické, didaktické a praktické. Teoretická část popisuje téma jednotného vizuálního stylu z hlediska historického vývoje, jeho uplatnění a postavení, především u nás v České Republice. Didaktická část navazuje výtvarnými řadami určenými pro žáky 2. stupně ZŠ. Praktická část je popisem mé výtvarné práce vycházející z tématu jednotného vizuálního stylu. Přínosem i cílem této diplomové práce, bylo objasnit problematiku jednotného vizuálního stylu jako součást komplexní komunikace značky a podnítit u dětí zájem o téma grafického designu za využití různých výtvarných technik.

Title: Regional Identity and Regional Differentiation of the Baltic Countries Author: Josef Miškovský Key words: regional identity, regional differentiation, Baltic States, Estonia, Latvia, Lithuania he thesis deals with the regional identity of the Baltic countries (Estonia, Latvia and Lithuania) at different scale levels. The theoretical baselines of the thesis are the dynamic concepts of institutionalization of the regions and their formation, disappearance and restoration. This abstract view on the formation of regional identity is based on theories of social identity and social representation. In the thesis, mainly the "macroidentity" of the Baltic States, i.e. their formation in the space between the European and the Russian spheres and within the superior regions of northern, eastern and central Europe is evaluated. The concepts of these regions and subsequently their influence on the territorial identity of the Baltic States are discussed. The elements of internal identity of individual Baltic States, according to which the Baltic region can be considered a distinctive region within the concept of northeastern Europe, are discussed in later section of the thesis. Attention is also paid to the internal coherence of the Baltic region and the elements that integrate or disintegrate this...

The goal of the master thesis "National identity in contemporary Czech theatre plays" is to analyse some chosen features of the contemporary Czech national identity based on examples from texts written by David Drábek and Miroslav Bambušek. In the first part, some basic categories are interpreted, that create the Czech identity, from the historical and sociological point of view. The chosen features of the Czech identity are analysed in the second part with regard to the theatre plays by two authors mentioned above. A summary of these features follows, as well as a characteristics of the tools both authors use to interpret topics related to this master thesis.

Waterfronts in post-socialist cities have became under the influence of post- socialist transformations an areas of conflict, which are full of contradictory pressures based on the different actors and their views. This diploma thesis deals with plans and waterfront regeneration projects in Bratislava from the perspective of discursive practices and representations of investors, developers, city government and citizens. The work also examines the role of the actors involved in the formation of new identities of regenerated areas via different representations. It focuses on the process, which leads to the formation of new identities in the plans and projects of waterfront regeneration. The work uses an interpretative analysis of text segments. It examines both the process of discursive construction of place through a variety of discursive practices and offers an insight into the backstage relationships of actors involved. Key words: discourse, representation, identity, Bratislava, waterfront, regeneration

Territorial identities are a mosaic of many different cultural elements, from which religion is just one subset. This dissertation explores elements of religion as they are expressed within territorial identities at varying scale levels in Czechia and several neighboring countries. The use of a religiously themed postage stamp or a Christian toponym, the inclusion of a religious site in a hand drawn map of one's hometown or one's position regarding the return of disputed properties to the churches they were taken from years ago, each of these can be an expression of territorial identity. Whether actively practiced or passively acknowledged, religion is bound up in our sense of place. The four separate studies that make up the body of this dissertation present religion's case as an integral ingredient within the territorial identities of Central Europe. In terms of spatial differences, Slovakia and Poland are more likely, as compared to Czechia, to recognize and include elements of religion in their territorial identities. This is true at both national - postage stamps - and local levels - toponyms and cognitive maps. Each of the methods used to explore the presence of religion in expressions of territorial identity - postage stamps, toponyms and cognitive maps - proved effective. The comparative...

KOCIÁN, Jiří. Transylvanian regional identity and its political reflection after 1989. The thesis deals with the question of reviving Transylvanian regional identity and its political use in Romania after 1989. It demonstrates that regional identity has gradually grown in political importance, and represents the content, actors and typology of models of its reflection. The Romanian Communist regime under Nicolae Ceaușescu followed longer-term centralizing tendencies that did not favor maintaining regional specificities. But regional identity, like other collective identities, is the result of a continuous process of daily interactions between its bearers and external actors, all of whom are involved in its construction. Because of that, it survived a period of suppression in its vernacular form. Contributing to its survival was the fact that the multi-ethnic region of Transylvania and its specificities, which represent the core of regional identity, have a thousand-year history. The thesis points, by applying a discourse analysis of the content of newspaper articles, to the fact that regional identity took the form of political discourse after 1989. This discourse rivaled the previous discursive hegemony of the country's centralist concept of state and nation in Romanian public sphere. At the same...

The present work examines the debate about the permissibility of conversion in the Parsi community of India. It explores the historical development of the debate with a focus on the main groups and their ideologies. It shows that both of the sides of the debate aimed to formulate their convictions in a Westernized language for a greater social prestige, while in both cases largely preserving the traditional endogamic rules in practice.

The present work examines the debate about the permissibility of conversion in the Parsi community of India. It explores the historical development of the debate with a focus on the main groups and their ideologies. It shows that both of the sides of the debate aimed to formulate their convictions in a Westernized language for a greater social prestige, while in both cases largely preserving the traditional endogamic rules in practice.

This thesis discusses gender relationships in the novel Life is elsewhere by Milan Kundera. The first part of the analysis focuses on construction of motherhood and fatherhood, from which eventually results the positive/negative relationships of the child to the parents and on which we can also see the organization of the parenting practice itself. The second part is devoted to the key issue of the mother - son interactions, and therefore it analyzes the psychoanalytic concept of the Oedipal complex and difficulties associated with it, such as the son's dependence on the dominant mother who in addition fully replaces the absent father. I especially concentrate on the effort of the son to free himself from this dependence and on his consequent search for male identity. Methodologically, my text is designed as a combination of archetypal analysis with an interpretative or conceptual analysis, stemming from the approach of the so called resisting reading. This thesis compares traditional concepts with the feminist ones and applies them on the characters of Kundera's novel. Key words: gender relationships, psychoanalysis, archetypes, dominant mother, male identity.

This thesis deals with twins in a socio-cultural perspective and the main aim is to explain, how stereotyping of twins influences the perception of twin identity in twins. The theoretical and empirical work includes a theoretical part explaining the key terms and concepts (eg. twins, history of twin studies, social perception and stereotyping of twins) and an empirical part based on a qualitative research survey, supplemented by knowledge from the theoretical part. The empirical study introduces the methodological process of the research survey and the resulting results, which comes from the analysis of interviews by ten respondents. Key words: twins, twinship, stereotyping, social perception, identity, identification