The Master's thesis Network analysis of the self-presentation of users on the social media platform Facebook.com focuses on the different ways of self-presentation and behavior of the users on the Facebook.com. The central theme of the thesis is the analysis of the self- presentation tools used by users to construct their virtual identities. In the theoretical part there are explained concepts of identity, self-presentation, social role and social network. The emphasis is also put on the dramaturgical concept of Erving Goffman, which is also the basic theory for this empirical research. The aim of this research is to find out whether there is a difference between the so-called virtual and real user identity and to point out the existence of the so-called ideal self. The research consists of two parts and combines two research methods. In the first part of the research, there are analysed all the data obtained by qualitative in-depth interview. This data is then used in the following network analysis of the content of their Facebook profiles. This network analysis is the main outcome of this thesis. In the conclusion, the findings obtained during the research are presented and at the same time they are compared with previous researches dealing with this topic.

This thesis examines the Swedish speaking minority in the area of Finland. Because Finland had been a part of the Kingdom of Sweden for some centuries, the Swedish language had a dominant position in Finland for quite some time. The Swedish language kept its high prestige even during the period of the Russian rule that began in 1809. In the 2nd part of the 19th century the status of the Swedish language weakened to a large extent and today it is considered to be a minority language of Finland. The purpose of this thesis is in the first instance to define the term of identity and the specifics of minority identity. Subsequently I will focus on the the Swedish speaking minority in Finland, its self- concept, history and literature. In the last part of my thesis I will investigate the work of the Finland- Swedish writer Kjell Westö, in particular his depiction of his own Finland- Swedish identity. KEY WORDS: identity, minority groups, the Swedish speaking minority in Finland, Swedish literature in Finland, Kjell Westö

Teoretická část popisuje fungování evropské sociální politiky, zaměřuje se na Evropský sociální fond, Operační program Rozvoj lidských zdrojů a jeho priority, jsou zmiňovány činnosti předcházející realizaci projektu. Praktická část popisuje konkrétní projekt a jeho fungování, náležitosti žádosti o finanční podporu, monitoring projektu a momentální stav projektu, typy kontrol, vizuální identitu.

The aim of the graduation thesis is to describe the stereotypical perception of men and women in today's society. The thesis links this perception to their signification, while working as reporters for private and public broadcasters. This thesis is focusing on the students of various universities and their subjective point of view when it comes to the parity of both sexes. These students were also asked to compare equality of genders in the public sphere as well as in their private lives, and to describe their attitude towards the media in general. Graduation thesis points out the existence of gender stereotypes, even in the field of news that is spread by the television. This graduation thesis consists of four main chapters. The first chapter includes basic expressions and definitions connected with the key terms gender and identity. The second chapter talks about women's identity nowadays and it's development in the past. The third chapter is comparable to the second one, since it talks about men's identity. The very last part of the thesis is strictly practical and it consists of three separate parts. The first part is the analysis of the situation in four specific televisions. The second part includes the preparation and analysis of in-depth interviews with the respondents and the third part contains a practical suggestion in the form of an annotation. This annotation can be used as a guideline for a new school subject taught at universities.

The freedom of movement is a human right concept that has always been confronted with some form of state regulation. I will focus on the international dimension of migration, especially immigration, which will be analyzed first on a general level and then on the example of Denmark. As this small European state is a typical activist in the field of human rights and a frequent participant in the humanitarian missions, one would say the Danish immigration policy can serve as an ideal example. However, this may not be true. My aim is to analyze the membership of Denmark in various international organizations dealing with immigration, EU in particular. Then, the relationship between the immigrants and Danish foreign policy with focus on Muslims will be considered. My research shows that the tendency of Denmark to restrict her immigration policy is a result of global development and has deep historical roots.

The study follows the process of the construction of belarussian national identity between the second half of the 19th and the first half of the 20th centuries in terms of community of name, language, territory and historical memories. This subjective foundation of a nation does not blend in the belarussian case with the civic model. Historical memory of Kalinovski's Uprising demonstrates the dubiousness of using a common historical past which itself corresponds with that of Russia and Poland. On the contrary, the allocating of belarussian national identity according to social demands was convinient. Unsuccesful vindication of the historical legacy of "Litva" and the failure of Belarussian to become the language of bureaucracy caused a decoupling of the genealogical bonds from the national identity. The longing of "tutejshi" for social happiness facilitated the appropriation of national identity as essentially a soviet one. Belarussians are becoming Belarussians as toiling people who are emancipated in a national state, deliniated by the colonial map. Keywords: Belarus, national identity, nationalism, national state, belorussification, «tutejshi»

The thesis Gender, identity, body attempts to set out a method suitable for historical description and analysis of representations of bodily identities, such as old age, childhood, race etc. The conceptualization of gender identities presents our starting point, the very capacity of the term of gender is examined through the reading of the works of Joan W. Scott and Judith Butler. In respect to our final purpose, the term appears convenient only partially, for it balances between two extremes: it is either overly dependent on gender binarism or it utterly ceases to represent bodily identities. This paper brings an alternative concept: corpus. Combining the concept of gender and the phenomenology of body, it conceives bodily identity as a type of Paul Ricoeur's narrative identity. Composing different bodily parts and behaviour stereotypes, this kind of identity creates a distinctive collective identity: corpus. In its next part, the thesis follows the construction of representations of old age and adolescence in the field of Czechoslovakian 20th century developmental psychology. It appears that both old age and youth are disqualified in the name of a symbolic adult-centrism. Keywords: gender studies - identity - phenomenology of body - marginal groups in the 20th century

The diploma thesis deals with an area of rebranding and brand management in a chosen company. The theory section describes the characteristics of the brand concept and its related terms. The practical part focuses on analysis of the current situation of marketing communications and brand management within the company. Based on this analysis, the recommendations are proposed to help resolve the current issues in the analysed organisation.

This thesis focuses on the concept of interreligious dialogue from the perspective of Husite theology, maps the contemporary texts of the theologians of the Czechoslovak Church on the topic of non- Christian religions and the practical involvement of this church and its theological faculty in dialogical structures. Represents associations and movements engaged in interreligious dialogue in the Czech Republic. The probe into the theory and practice of interreligious dialogue worldwide and the review of authors dealing with, captures the expert reflection of the subject. The reflection of Husite theology emphasizes the key non-substantial concept of human personality and Christian dogma for the interreligious dialogue. The results of this reflection are formulated in five principles that may help overcome the contradiction between indifferent religious pluralism and apriori claim to the truth by revealing the existential nature of interreligious dialogue as opposed to substantive dogmatics, giving an occasion for discussion of the elementary nature of religion.

The main topic of this thesis was risks associted with social networsk by children from leisure-time clubs in Pilsen. The theoretical part was divided into several chapters which deal with the social networks (with their genesis, types a risks), virtual relationships, the cyberbullying, features of the social networks in lives of children and young people, self-concept and identity and rules of safe internet.