The aim of this Master´s Thesis is to describe importance and implementation of corporate identity for family business. The theoretical part describes specifics of family business and analyze the components of CI, namely : product, corporate design, culture and communication. Methodological part focuses on market research. In the practical part of this thesis, the process of CI implementation as well as formulation of company´s basic values, needed for its long term functioning, are proposed. Also the new slogan, corporate culture and corporate communication are proposed. Afterwards design manual is executed. This design manual covers following areas : company logo, corporate colors, corporate font, business card template, heading paper template, advertisement materials design. Besides that, the new company webpage is was created. This website will involve the visual of the company as well as will help to improve user interface for customers. In the summary, the steps leading to successful implementation are suggested to the management.

Purpose of this diploma thesis is Starbucks marketing strategy analysis on the Czech market. Theoretical part focuses primarily on company characteristics with regard to its historical development, key values, brand identity and positioning. This also covers company's global strategy, ways of international expansion and requirements for perspective business partner. Practical part analyses Czech market, its macro-environment and competition in the field. In addition present thesis includes SWOT analysis, practical examples of marketing strategy adaptation as well as marketing mix.

This thesis focuses on building strong brands through brand image and brand identity. Therefore, an analysis of various factors that influence both brand image and brand identity was carried out. The most important of these factors are brand value and related brand value models, corporate social responsibility, and new trends in brand management as for example digital marketing, viral marketing, event marketing and sponsorship. The aim of the performed research is to identify the image of two most valuable sports brands, Nike and Adidas. Based on the results the image of both brands is compared and furthermore, a comparison of the Nike's brand image with its identity is performed.

The aim of this thesis is to analyze existing communication of the company and, based on field research, evaluate the image of the company as perceived by inhabitants of surrounding villages. The other aim is to make a suggestion for optimization of communication strategy. Underlying aim of the thesis is to assess general function of Public Relations and CSR activities in the field, which is rather demanding in the view of the subject of its activity.

The main focus of this thesis is to analyse the identity management of Czech bank. The author deals with the authentication and authorization of bank employees, the lifecycle of identities and also suggests the operational improvement of systems that relate to identity management. The aim is to show the view from every angle on identity management, highlight the problems and propose countermeasures, respectively measures to improve the identity management running.The main methods of research are analysis of documents, unstructured interview with employees and observation of systems operation. The benefit of this work is in providing author's opinion and recommendations, which can lead to an overall better running identity management in the bank.

The thesis is dedicated to the analysis of the fusion of the Peruvian cultural sphere and its respective economic environment based on method of synthesis. Dissecting a number of demographic phenomena, this complex study examines Peruvian cultural standards on the grounds of ethnic and linguistic observations along with defining the importance of national cultural heritage, and it investigates how these cultural standards affect the economic climate of Peru. In addition, the study pays particular attention to the role of state ministries and their respective actions.

Iran´s reactions often seem very controlversial and inapprehensive to the western countries, therefore Iranian Islamic Republic represents an inscrutable actor in the international field. Construstivism introduces a new approach to this issue and it suggests not to consider Iran as an usual rational actor but to take into account the ideological factors as well. This paper deals with the construstivistic analysis of the foreign policy of the Iranian Islamic Republic towards the West and tries to answer the question if there is a role of the Iranian national identity in forming of the Iran´s foreign policy.

The diploma thesis focuses on the concept of nation branding in foreign policy in general but especially in the context of two Central European countries - the Czech and Slovak Republic. It addresses the question of whether this relatively young discipline is a part of their foreign policy efforts and whether their approach to this tool vary. The comparison is performed through a view on the previous steps and development of the agenda, on the institutional framework and analyses of their nation brands. Nation brand analyses are performed by applying the theoretical apparatus of the concept of image and identity. The image analyses cover assessing the NBI and the CBI indexes, complemented by foreign media analyses and SWOT analyses. The analyses of brand identities are performed through a view on the identity components on the visual level and on the level of substance.

This diploma thesis deals with the methods used to ensure access and communication security in large-scale SAP information systems. It deals with the analysis of existing methods, compares them, and identifies how the methods are usable in the operation of large-scale SAP information systems, as well as it identifies methods that fail in this environment. Justification of methods usability is carried out. Attention is focused on the use and implementation of single sign-on safe authentication methods, secure sharing of user identity and secure communication within the framework of a large-scale SAP information system. In this thesis is carried out a design proposal of the architecture in order to ensure access and communication security in SAP information systems using the LDAP service, SNC Kerberos and single sign-on authentication. In the practical example is documented the detailed technical implementation of this architecture. Furthermore, this thesis deals with the specifics which exist especially in large-scale SAP information systems in the area of access and communication security and documents the appropriate ways to address them.

I have focused on the problematic of L'Oréal Professionnel brand image, which is the brand of professional haircare cosmetics in B2B segment. B2B segment is the key source of income of this brand. In theoretical part I have explained terms like brand, brand image and brand identity, marketing mix, marketing strategy, consumer behaviour, brand knowledge etc. In practical part, I have focused on the development of L'Oréal Professionnel brand as well as the development of its marketing strategy and its present image. Moreover, I have researched what is the real L'Oréal Professionnel image like and whether it is the same as the brand identity. According to the fact, that in some parts there is a clash between these two, I have been recommending steps, which will help to improve the L'Oréal Professionnel image. I have been suggesting these steps also according to the present image of two main direct competitors of L'Oréal Professionnel, which are Wella and Schwarzkopf, which I have included into my research.