The thesis deals with the issue of sustainability of a non-governmental non-profit organization active in the field of culture, taking into account both theoretical and practical perspective. Using the example of Prague Modern ensemble, the thesis demonstrates development of an adequate strategy with use of marketing tools to create brand awareness for the ensemble in a competitive environment. Formulation of a concrete strategy is preceded by definition of a theoretical framework that includes planning, marketing mix with emphasis put on marketing communication, corporate identity and financing with respect to the specifics of non-profit sector. Finally, the thesis provides an analysis of internal and external environment in which the ensemble operates. Based on theoretical framework and summary from the analytical part, the thesis then suggests adequate strategy for building corporate identity, marketing communication, fundraising and finally organization of the ensemble.

This work deals with transnational ties of reemigrated Volhynian Czechs and ethnic return migration of descendants of non-reemigrated Volhynian Czechs. Dissertation was founded on fieldwork in West Ukraine and in the Czech Republic. Researches of reemigrated Volhynian Czechs were studied in terms of integration or adaptation into the Czech (Czechoslovak) society, but this work, in first part, critically shows immigration narrative of Czech (Czechoslovak) social sciences; there were also transnational ties to Ukraine to which reemigrated Volhynian Czech refers as a meaningful. Next part of this work deals with ethnic return migration of descendants of non-reemigrated Volhynian Czechs. Descendants of compatriots have with Ukrainian ethnic consciousness, but Czech state allows them short-term and long-term stays in the Czech Republic thanks to ancestors, so that they are attracted with Czech surroundings, express wishes to migrate into the Czech Republic and they even could obtain permanent residency more easily due to Czech ancestors. Czech state facilitates migration flow from West Ukraine to the Czech Republic according to presume "closeness" of descendants of compatriots to Czech nation. Common reference of Czech social sciences and Czech state is nationalism which products social reality....

National identity is an important part of not only newly created state's identification and is reflected also in its foreign policy. This diploma thesis deals with the external (re)construction of Slovenian national identity within a political discourse since 1991, when Slovenia gained its independence till 2004, when it was integrated into the EU. The subjects of interest are addresses and texts of the country's top political officials, presidents, prime ministers and ministers of foregin affairs, who were involved in a presentation of the country abroad, and documents of foregin policy. The main aim of the thesis is to answer the question how the Slovenian national identity was being constructed on the outside and what was the goal of this conctruction using the Critical discourse analysis of mentioned sources. At the beginning of 1990s Slovenes gained for the first time in history their independent state and they had to cope with many problems such as their long-standing Yugoslavian history and existence as a part of the Eastern Bloc, geographical location on the crossroad of European regions or its immediate neighbourhood of the disturbed and negatively perceived Balkans. The general agreement of the political landscape on the country's future was one of the main advantages. Tools and goals of...

The diploma thesis Nationalist Thoughts in Liberal Associations: the Maccabi Hatzair Jewish Association and the Czechoslovak Junák Association deals with two liberally defined associations in the period of interwar Czechoslovakia. On the basis of selected interviews with witnesses, it examines the manifestations of nationalist (including Zionist) ideology in a liberal surroundings. Each association is represented by three narrators, who were selected with regard to age, gender balance and geographical aspect. The thesis consists of three chapters, first is described the sociable situation in the second half of the 19th and in the first half of the 20th century, both the Czech and Jewish population. In the next part of the thesis are used oral historical methods of research, analysis and interpretation of interviews. The analytical part serves to find an answer to the research question of how nationalism or Zionism was manifesting itself in liberal associations.

The diploma thesis "Athletes as heroes - construction and evolution of Czech olympic medalist image" deals with media construction of olympic Winter image and its following trasformation into national hero myth. It approaches the topic from the perspective of semiotic analysis. It informs about the key concepts of semiotics and media studies like visual communication, sign, code, myth, social construction of reality, representation and stereotype. These concepts are consequently used as tools for the analysis of photos (thein legends) and headlines in daily press. The text shows on the case of six olympic winners (between years 1998 - 2008) how Czech daily press dealt and built individual stories a basic archetypes. In its first part it offers basic theoretical frame serving to understand the hero image as the social construct. Athlete with his win attracts new - medial constructed - identity. In the second part text tries to analyse media contents that deal with athetes images immediate after their olympic victory. It arrives to following conclusions: media have a tendency to produce the stories od victory, that are gender unequal and stereotyped. And finally, text show us individual images, their basic signs and confrontation, that signifies very similar narrative pracices and zero progress in time.

Nathalie Lamprecht Abstract Class, Sexuality and Nationalism: Identity Building in the Prose Writings of Brendan Behan focuses on Irish author, playwright and rebel Brendan Behan's prose fiction. It uses notions of Irish autobiography, memory and narrativity in order to analyse his collected short stories, his only crime novel The Scarperer and his columns, originally published in the Irish Press, as well as his most extensive work, the autobiographical novel Borstal Boy. Due to the autobiographical nature of most of these texts, throughout this thesis biographies of the author function as co-texts. The aim of this thesis is to find out how Behan uses the themes of class, sexuality and nationalism in order to create identity in his prose. Mostly, the author is critical of his time's accepted version of Irishness, creating characters principally based on himself that do not fit the mould.

The diploma thesis focuses on brand development of a chosen company in Olomouc, a sweet and coffee shop called Zmrzlinárium Café Centro, that specializes in fabrication and sale of ice cream. On theoretical bases this thesis analyses outside and inside environment of the coffee shop and evaluates its current situation. Analysing competitors, customers, suppliers and suplements, there is defined the brand positioning on the market of coffee shops and sweet shops in Olomouc and surrounding area. Analysing brand identity there are detected competitive and risk areas in the field of further development of the brand, which are then incorporated into proposals of solving the brand concept in order to support its competitiveness in future.

The diploma thesis deals with strategic brand management. Analyzes the brand of both internal and external pesrpectives and presents a comprehensive analysis of the company’s brand. Factors influencing the customer loyalty and their importance in terms of the actual client perception, that serve as starting points for the proposal part, are identified. Main intention of these part is to create proposals for the development of a brand in accordance with the strengthening of a customer loyalty and with the recommended procedure of action for the future.

The project New Faces is a series of portraits dealing with the theme of identity and its loss, human individuality and the phenomenon of ideal of beauty. Each of paintings depict different views on the same face, base on personal confessions of portrayed and his friends. Thus we can observe confrontation of the "subjective" and the "objective", where this supposed "objectivity" acquire the relative value in the context of other pictures. The project points to the problem of self-perception and it explores how human perception distorts the reality, especially if more factors (than just a visual image of reality) affects the person.

This thesis introduces the design and implementation of the extension of the system for lawful interception. The system is developed as a part of the Sec6Net project at FIT BUT and provides a platform for research activities in determining identities in computer networks. Parts which has the task of monitoring changes in a user's identity will be extended, so that the system is able to determine the identity even in the tunneled and translated networks. It describes the problems encountered during implementation and their solutions. There are described mechanisms for tunneling networks, mainly virtual private networks and transition mechanisms for IPv6, IP addresses and NAT variants. In the end the tests of the individual modules are described.