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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Globalizace pivovarského průmyslu / Globalisation of the beer industry

Kolesa, David January 2011 (has links)
The diploma thesis is focusing on the analysis of the globalisation trends in the world beer industry and a prediction of their future development. Therefore, the first part of the thesis is describing the current situation in the global beer industry including a global production, consumption, export and import of beer. The role of the Czech Republic in the global beer industry is analyzed in the second part of the paper. It includes an analysis of current trends in production and consumer demand. Third part of the thesis is analyzing the biggest player in the global beer industry - company called AB InBev. The focus is put especially on the company's strategy concerning the internationalization and the choice of the foreign markets to enter. The final part of the thesis offers a prediction of the future trends and regions with high potential of growth within the beer industry.

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