I den allt mer globaliserade världen får begrepp som varumärke och kvalitet allt större betydelse även för statliga myndigheter. För Försvarsmakten är ett av de mest kända yttre attributen dess uniform. Vid sidan av de rent praktiska funktionerna är uniformen även ett signalmedel som utvi-sar vart i Försvarsmaktens struktur personen hör hemma och inom vilket tjänsteområde denne verkar. I civilt språkbruk kan detta översättas till vilken tjänstekvalitet uniformen utlovar. Från att tidigare ha varit ett signalmedel internt inom Försvarsmakten har uniformens signaler kommit att få en allt större betydelse även utanför i samverkan med andra nationer. 2003 genomgick flygvapnets uniform en betydande förändring då man ändrade gradbetecknings-systemet utifrån ett internationellt behov från svenska marinen, dessa system har traditionellt alltid följts åt. Den internationella effekten av förändringen gjordes aldrig för flygvapnet vilket denna uppsats har sin utgångspunkt i. Utifrån en mental modell där en utländsk betraktar den svenska uniformen utifrån sin egen uniforms uppbyggnad, görs en analys där en stor likhet skapar en för-väntan om hög tjänstekvalitet. Problem uppstår dock om igenkänningen inte alls motsvarar utfallet i den genomförda tjänsten. Analysen visar att flygvapnets uniform förvisso följer det brittiska systemet, vilket var utgångs-punkten för marinens behov av förändringen, men att skillnad i uniformsfärg och utseende på gradbeteckningarna till stor del upphäver likheterna. Fullständig likhet i utseende och betydelse har den svenska uniformen med Thailand och Uruguay vilket är en förbättring mot innan då den svenska uniformen var helt unik i den internationella jämförelsen. Nya problem har dock uppstått framförallt mot länder som använder det franska gradbeteckningssystemet där den svenske office-ren i flera fall avläses att ha en lägre tjänstegrad än vad som är fallet. / In the new globalised world terms like brand and quality have become an important part even for branches like the armed forces. In 2003 the Swedish navy and air force changed their rank insigni-as based on the Swedish navy interaction with the Royal Navy where the Swedish officers felt being over-ranked. The Swedish air force rank system has by tradition followed the navy but the international analysis of the effect for the air force never took place. This essay takes it basis from that unmade analysis. The model used for the comparison is the so called mental model where an foreign officer observes the swedish uniform and based on his knowledge of his own uniforms structure makes an expectation of the the service level he will get in the interaction. The higher similarity in the comparison, the higher the expectation. Problems will occur though if the expectation deviates from the actual outcome and the experience of the service will be bad. The analysis in this essay shows that the change of rank insignias for the swedish air force have made them similar to the Thai and Uruguay air force. The insignia system is very similar to the one used by the Royal Air Force but the difference in colour of the uniform and rank insignias overshadows the positive effect. New problems have occured in the interaction with countries using the French rank insignia system where the Swedish officer in most cases will be seen as underranked.

Esta investigación se centra en el estudio de las experiencias del tercer espacio de una flagship store, y cómo este espacio, a través del uso de la personificación de marca, comunica su personalidad, en relación con el sector de moda. El caso que se analizó fue el de la tienda insignia de Butrich y el público objetivo fueron mujeres entre 24 a 40 años del NSE B. La importancia del desarrollo de esta investigación se ve reflejada en los aportes que tiene en el ámbito de la publicidad y el marketing peruano, dado que la tienda insignia es una forma diferente de hacer publicidad en 3D de la marca. El objetivo de esta investigación ha sido identificar de qué manera la experiencia en el tercer espacio de la flagship store de Butrich puede lograr comunicar la personalidad de la marca a través del uso de la personificación de esta entre mujeres de 24 a 40 años. La metodología se basó en el enfoque cualitativo. Se usó la herramienta de entrevistas a profundidad. Los hallazgos principales fueron tres. El primero es el reconocimiento de Jessica como la personificación de Butrich. El segundo es la publicidad boca a boca. Y el tercero, es un espacio de diversión y de relajación. En conclusión, cuando se desarrolla una buena personalidad de marca, las experiencias en el tercer espacio son positivas y el uso de la personificación ayuda a comunicar y conectar al consumidor. La mejor publicidad que tiene Butrich es su propia tienda insignia. / This investigation focuses on the study of experiences of the third space through flagship stores and how this space uses brand personification to communicate its personality related to the fashion sector. The analyzed case is about Jessica Butrich’s flahship store, the target market were socio-economic status B women between 24 to 40 years old. The importance of this research is reflected in the contributions it has in the field of advertising and peruvian marketing, given that flagship stores are a different way of advertising the brand in 3D. The objective of this investigation is to identify how the third space experience related to Jessica Butrich’s flagship store can communicate the brand’s personality through its personification among 24 to 40 years old women. The used methodolody was based on the qualitative approach and the main tool used for this methodolody was the in-depth interviews. Three main findings were achieved. The first finding was the recognition of Jessica Butrich as the personification of her own store. The second finding is everything about mouth to mouth advertising. The third and final finding is about Butrich’s flagship store as a place of relaxation and fun. Finally, when a good brand personality is developed, the third space experiences are positive, and the use of personification helps to communicate and reach the consumer. Butrich’s best advertisement is its own flagship store. / Tesis

In this dissertation, the poetic thought of León Felipe is examined through the study of his works written during the Spanish Civil War (1936-1939), namely, Good bye, Panamá (1936); La insignia (1937); El payaso de las bofetadas y el pescador de caña (1938); and Español del éxodo y del llanto (1939). The poet's biographical and poetic paths are outlined, as they are closely linked. A diachronic approach is used to analyse his fundamental ideas or themes that emerge, evolve and merge through his writings during this period which shaped his unique cosmo-vision. The purpose of this dissertation is to study the works of the poet within the social-historical context in which they evolved, establish the importance of this period as the catalyst for his ideological and poetic thought, and analyse how these aspects are reflected in his poetry to give him a new and definitive voice. / Classics & Modern European Languages / M. A. (Spanish)

In this dissertation, the poetic thought of León Felipe is examined through the study of his works written during the Spanish Civil War (1936-1939), namely, Good bye, Panamá (1936); La insignia (1937); El payaso de las bofetadas y el pescador de caña (1938); and Español del éxodo y del llanto (1939). The poet's biographical and poetic paths are outlined, as they are closely linked. A diachronic approach is used to analyse his fundamental ideas or themes that emerge, evolve and merge through his writings during this period which shaped his unique cosmo-vision. The purpose of this dissertation is to study the works of the poet within the social-historical context in which they evolved, establish the importance of this period as the catalyst for his ideological and poetic thought, and analyse how these aspects are reflected in his poetry to give him a new and definitive voice. / Classics and Modern European Languages / M. A. (Spanish)

In the early-15th-century book Il libro dell’arte by Cennino Cennini, the author uses the word diadema about a dozen times. The most recent Swedish edition from 2011 interprets this not as an object but as a halo, a divine light. The earlier edition from 1947/2000 keeps the closest meaning, a diadem, and by that the physical item. Both a material diadem and an immaterial halo would be represented in gold in the paintings described, consequently the symbolism of this material is closely linked to the interpretation of the motives Cennini could be describing.        The time around 1400, in Florence, is an important period of transition, where a fashion that differs for men and women has just been born, the boundaries of the sumptuary laws concerning headdress and jewellery are constantly challenged by women, and the rise of a more secular world where an individual dignity developed may instead be an argument that the word diadema is an essential sign of a more materialistic lifestyle emerging. Several factors come together arguing that the golden headdress of the early renaissance played just as important a role in paintings as the divine light and therefore showing that not every item gilded is a symbol of divinity, it can also be earthly belongings such as insignia, jewellery and dress decoration.

common articles of daily use, the goldsmith's works had additional meanings and functions, and - - monarch's court. Its aim is to distinguish two types of the goldsmith's works associated with Charles IV: those based can be proved by signs or inscriptions found directly on the works, or by other written sources. If there's a lack of written altar at the time of Charles IV as a specific kind of goldsmith's work, whose use interconnects the and Vienna, the catalog includes a number of solitary goldsmith's works spread across European church treasuries a liquary Bust of St. Sigismund in Plock. Two women's crowns are also included, the the Środa Treasure. From the total of thirty here described goldsmith's works placed abroad,