M.A. (Information Science) / As organisations exist in the constantly overwhelming information age, more emphasis is put on information as resource and the economic value it has in the organisation. The South African life insurance industry is no different from other organisations and deals with a vast number ofinformation that flows through these organisations daily. In this study, the role of information, the management of information and the existence and implementation of an information policy are examined. The appointment of an information manager to manage information is also examined. The study was done to determine the level of importance and value of information in this type of industry and whether the South African insurance industry has identified information as a valuable resource in the organisation. Information as resource and the management thereof as competitive advantage is studied. The research methods applied were to carry out a literature study on information and its role as resource in an organisation, the roles and responsibilities of an information manager and the advantage and implementation of an information policy in the organisation. A questionnaire was compiled and sent to all the major South African life insurance companies to determine the above aspects and the current status in this industry.

published_or_final_version / Business Administration / Master / Master of Business Administration

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