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Thesis (M.B.A.)--University of Hong Kong, 1982.

by Lo Ming Ngai, Wong Tai Wai. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 76-78. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGMENT --- p.iv / Chapter I. --- HEALTH CARE SYSTEM AND HEALTH INSURANCE / Introduction --- p.1 / Function of Health Insurance --- p.4 / History of Contract Medicine & Health Insurance in HK --- p.6 / The Present Health Insurance Market in HK --- p.7 / Medical Services in HK --- p.10 / Scott's Report --- p.12 / Provisional Hospital Authority Report --- p.15 / Chapter II. --- POSSIBLE SCENARIOS FOR HEALTH CARE FINANCING --- p.19 / Chapter III. --- RESEARCH METHODOLOGY --- p.31 / The Delphi Methodology --- p.33 / Questionnaire Design --- p.39 / Selection of Panel --- p.42 / Collection of Data --- p.43 / Chapter IV. --- RESULTS AND DISCUSSION --- p.44 / Chapter V. --- IMPLICATIONS AND CONCLUSIONS --- p.60 / APPENDICES --- p.75 / "Questionnaires for Round 1,2,3" / "Results for Round 1,2,3" / Comments from panelists / Medical Expenditure in recent 10 years / Medical Expenditure Forecast / Medical Benefits for Employees in HK / "Analysis of General Insurance Business,1986,1987" / BIBLIOGRAPHY --- p.76

by Lee Kam Hon. / Summary in Chinese on endpapers. / Thesis (M.Comm.)--Chinese University of Hong Kong, 1969. / Includes bibliographical references.

Thesis (MBA (Business Management))--University of Stellenbosch, 1987.

by Chui Pui-Wah, Wong Wing-Ho, Wu Xiujuan. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 88-89). / Questionnaires in Chinese. / ABSTRACT / ACKNOWLEDGEMENTS / LIST OF TABLES AND FIGURES / TABLE OF CONTENTS / CHAPTER / Chapter I. --- INTRODUCTION --- p.3 / Chapter II. --- METHODOLOGY --- p.6 / Primary Research --- p.6 / Exploratory Study --- p.6 / On-site Interview --- p.7 / Questionnaire --- p.7 / Secondary Research --- p.10 / Limitations --- p.11 / Chapter III. --- COMPANY BACKGROUND AND INDUSTRY ANALYSIS --- p.12 / Company Background --- p.12 / Life Insurance Market Environment in China --- p.14 / Strong Economic Growth --- p.14 / Economic Reform Creates Needs for Private Insurance --- p.15 / Opportunities for Foreign Life Insurer upon China's WTO Accession --- p.16 / Future Development of life Insurance in China --- p.22 / Nanjing ´ؤ An Attractive Market for AIA --- p.24 / Chapter IV. --- AIA IN THE MAINLAND CHINA --- p.27 / Business Expansion --- p.27 / Market Share --- p.28 / Promotion by Building Good Will --- p.29 / New Concepts brought to China Insurance Market --- p.30 / Problems Faced --- p.30 / Chapter V. --- DATA ANALYSIS --- p.32 / Demographics --- p.32 / General Findings --- p.35 / Consumer Behavior Analysis --- p.40 / AIA and its rivals --- p.45 / Further Findings Tested by Null Hypothesis --- p.54 / Conclusions --- p.58 / Chapter VI. --- RECOMMENDATIONS FOR AIA --- p.61 / Target Customers --- p.62 / Product --- p.62 / Pricing --- p.64 / Promotion --- p.65 / Distribution --- p.67 / Chapter VII. --- APPENDIX --- p.69 / Chapter VIII. --- BIBLIOGRAPHY --- p.88

The thesis presents an analysis of range in the insurance industry with a focus on life insurance and marketing mix in insurance for a young customers. There is mainly used methods of comparison, qualitative marketing research, the mystery shopping and observation. In the methodological part is described the marketing research, marketing of services, marketing mix in insurance, the application part is focused on product of the life insurance types and the advantages and disadvantages of this financial product, including a comparison of current market offerings. In this thesis is compared product, price, distribution and communication of five selected insurance companies in the Czech Republic. The goal is recommendations on how to improve the attractiveness of life insurance for segment of young consumers.

Tyrimo objektas – UADB „Ergo Lietuva“ paslaugų rinkodara. Tyrimo tikslas – suformuoti UADB „Ergo Lietuva“ paslaugų rinkodaros strategines kryptis. Iškeltam tikslui pasiekti sprendžiami tokie uždaviniai: 1) išnagrinėti mokslinę – metodinę literatūrą, susijusią su draudimo paslaugų rinkodara bei jos taikymu draudimo veikloje, nustatyti pagrindines rinkodaros funkcijas, strategijas ir jų reikšmę; 2) parengti tyrimo metodiką draudimo bendrovės „Ergo Lietuva“ rinkodaros strateginio planavimo būklei nustatyti; 3) išanalizuoti draudimo paslaugų rinkodaros aplinką bei jos poveikį strateginiams rinkodaros sprendimams. Tyrimo metodai. Analizuojant teorinę draudimo rinkodaros reikšmę taikyti bendramoksliniai tyrimo metodai – sisteminė ir lyginamoji mokslinės literatūros analizė, mokslinės literatūros studijavimas ir apibendrinimas. Tyrimo metodinį pagrindą sudaro empirinio tyrimo metodika. Atliekant rinkodarinės veiklos tyrimą naudoti kiekybiniai ir kokybiniai tyrimo metodai: analizė ir sintezė, apklausos metodas. Tyrimo laikotarpis: 2004 – 2009 metai. Tyrimo rezultatai: • pirmame darbo skyriuje išnagrinėta draudimo paslaugų rinkodaros samprata ir funkcijos, draudimo rinkodaros komplekso elementų strategijos, draudimo rinkodaros strategijų reikšmės. • antrajame skyriuje pateikiama draudimo bendrovės ,,Ergo Lietuva“ charakteristika, rinkodaros aplinkos analizė, bendrovės taikomos rinkodaros strategijos, draudimo paslaugų vartotojų nuomonės tyrimo metodika. • trečiajame skyriuje... [toliau žr. visą tekstą] / The object of the research – the service marketing of the insurance company „Ergo Lietuva“. The aim of the research – to formulate the strategic aspects of the insurance company‘s „Ergo Lietuva“ services marketing. To achieve the aim, the following problems are being solved: 1) to analyse the scientific – methodical literature related with the insurance services marketing and its application in the insurance activity, as well as, determine the basic marketing functions, strategies and their significance; 2) to prepare the methodology of the research in order to define the strategic planning condition of the insurance company „Ergo Lietuva“ marketing; 3) to analyse the environment of the insurance services‘ marketing, including its impact on the strategic marketing decisions. Research methods. The analysis of the theoretic significance of insurance marketing integrates general research methods, such as, systemic and comparative analysis of scientific literature, the study of scientific literature and generalizations. The methodical basis of the research includes the methodology of the empiric research. While conducting the analysis of the marketing activity, the following quantitative and qualitative research methods have been applied: analysis and synthesis, as well as, the interview method. Research period: 2004 – 2009. Results of research: • the first section of the work explicates the notion of insurance services marketing and its functions, the strategies of... [to full text]

Work is focused on main problems of segmentation in practical life taking complicated financial services showing difficulties the market is facing. Aa main stream is author describing czech insurance market where segmentation has held a prime place within media and insurers interest. On the other hand is also showing banking sector where easy and simple marketing segmentation has been adopted. After analyzing the real situation, author is taking best practice advise from real world and also recommendation on what to do next from theory.

Allianz pojistovna, a.s. has held the third-largest share in the Czech insurance market for a long time. The aim of this master´s thesis is to do an analysis of marketing and communication mix and based on this analysis make proposals and recommendations which would strengthen company´s position in the future. The first thing, which is characterized in the theoretical part, is marketing research. The emphasis is on direct questioning technique. Furthermore in this part, the individual elements of marketing and communication mix are described. The beginning of the practical part is dedicated to information about Allianz pojistovna, a s. and to the results of a carried out secondary research about development of the Czech insurance market. The following analysis of marketing and communication mix is supported by results of a questionnaire survey. Based on these findings I carried out my own evaluation completed by a SWOT analysis and proposed particular suggestions and recommendations.