Based on the theories, such as the resources-based theory, new product development and Strategic alliances, we proposed the equity-building process of new ventures of Internet industry. We note that new ventures¡¦ purpose of capital raising actions before going public is not simply to raising fund, those actions represents that organizations attempt to obtain rare resources, building core competence, through equity invested or conjoined. In other word, equity portion to the new venture can become a means not necessarily an end. Through several Internet new ventures¡¦ interview, we discussed factors that affect the equity-building process, such as original core resources and primary exchanging resources. Four propositions have developed. First, original core resources of new ventures would affect equity-building process, especially on target selecting, conjoining timing, and interaction. Second, on the affection of single equity relation¡¦s occurs, primary exchanging resource didn¡¦t evidently a decisive factor, for, it¡¦s hardly to tell it apart from original core resources. Third is our basic notion, we hold that equity-building process before IPO becomes a portion of growing strategy of emerging organization. Fourth, based on the observation of these selected cases, we conclude that characteristics of core resources of new ventures would affect their manners of acquiring resources, especially needed for organization growth. Due to the limitations of organization condition and capital market, new ventures¡¦ equity-building process of Internet industry could not apply the financial views of analysis. For this reason, we proposed new analysis manner, tried to indicate that how to select and equity portion, and how to build-up competitive advantage during infant stage.

This diploma thesis deals with selected aspects of personality rights protection with focus on new media. It provides analysis of national and EU regulation and presents Czech and European case law on the topic. Deficiencies in laws governing this area and in practices used for protection of personality rights are highlighted as well. The first chapter focuses on the internet law, related phenomena and on the definition of the concept of new media. The following chapter introduces the notion of personality protection as embodied in the constitutional and civil law. Attention is focused on the human rights and on the different personality rights, such as right to protection of the name and appearance, right to dignity, honour and respect and right to privacy. Fake profiles on social media and automatic face recognition techniques are mentioned in this context. Chapter three provides a brief introduction to the data protection and targeted advertising. The following section deals with limitations of personality rights, particularly with conflicts between human rights, with legal licenses, permissions and with typical unlawful interference with personality rights, which can be encountered on the internet. The issue of defamation, hate speech and street view services is discussed in detail....

This diploma thesis called Internet and the Holy See deals with a specific question concerning relationship between the Catholic Church and media. It examines development of the attitude of the Holy See to the Internet in context of its attitude to mass media on the basis of exploration of ecclesiastical documents related to media and analysis of Internet and mass media use in practice. It takes the Internet as the latest fundamental milestone in development of human communication and probes how the Catholic Church represented by the Holy See deals with this phenomenon. Name of this thesis begins with the word Internet, to indicate perspective chosen on this topic. In the last chapter there are conclusions emerging from analysis of ecclesiastical documents compared with actual use of the Internet by the Holy See.

This diploma thesis aims to explore the increasing activity of internet users who intensively create, publish and spread their own content. The majority of this content is related to news and traditional forms of mass media organizations, which now must contend with the new means in which to disseminate information. The theoretical portion of this thesis describes the development of network media and strives for ground active user participation in media discourse and a historical context. Kinds of user-created contents will be introduced, defining their characteristics and analyzes these users who are called "prosumers" or "produsers" in the Web 2.0 era. Attention is also focused on user-generated content accessed by news websites and citizen journalism. The second part analyzes how the foremost world news media use and benefit from user-generated content. Examined media are iReport CNN, uReport Fox News and Have Your Say BBC. The text also analyzes the Czech news media, especially ČT24 news channel and main Czech news websites. The thesis closes with a comparison between Czech and world media and offers analysis of different media organizations approaches to user-generated content. Both parts of the thesis focus on web and television news service.

The master thesis The position and the function of the public service radio in the age of multimedia deals with changes of production of Český rozhlas (Czech radio) from 2005 till the present time in connection with the beginning of multimedia technologies. The most important chapteres of the theoretical part introduce definitions of basic concepts which are important basis for the analytical part: multimedia, media convergence, concept of active audience, interactivity and digitization. Another chapteres deal with public service media and technological and cultural development in the territory of Czech republic. The aim of practical part is to analyze technological changes, which happend in Český rozhlas after beginning of multimedia era, by using the method of case study. The purpose is to do complex introduction of multimedia platforms by means radio mediates its production. Another aim is to find out, how multimedia influence interaction between radio and its audience. The master thesis focus on the analysis of social networks through which Český rozhlas communicates with audience. The text also deal with the question, if beginning of multimedia era influences forms of traditional formats of broadcasting or if new formats emerge.

The diploma thesis will be devoted to the theme of traditional and new media, that are becoming dominates the media world and an important part of everyday life. The text aims to introduce television as a medium that is constantly evolving, as well as the and its audience. Based on this assumption, we will examine television from the perspective of several main media theorists. In fact, there are several basically different views on this medium and its audience. Especially older writers such as Pierre Bourdieu, Neil Postman, Jeremy Orlebar or Guy Debord, have become accustomed to television and the overall medial platform as manipulative and television audience passive. On the other hand, there are also several authors, who see media in progress, digitization and the emergence of new media as new possibilities. We are talking about Pierre Levy, Don Tapscott and Axel Bruns. Between the two opposites are still moving Stuart Hall and John Fiske. Special attention will be devoted to the issue of the gradual development of television as a medium and its audience. Television is in fact considered as one of the traditional (old) media, however, it is changing with technological developments and respond to innovation. I will try to answer the question of what television as we know it today, uses of old and...

1 Abstract The diploma thesis will focus on television as a constantly evolving medium and the question whether the present TV audience is still a viewer and is suitable for the classic mass media, or that television is so close to the new media that it would be more convenient to talk about its "users ". Based on the assumption that society's access to television has changed over the years of its existence, we will archaeologically investigate television from the perspective of several leading media theorists over the past decades. We will examine first of all how the interface between the television medium and the viewer has changed, and especially the possibilities that television offers to its audience. At first, we will focus on the perspective of Marshall McLuhan, the theme of the remedation of the authors Jay D. Bolter and Richard Grusin. Subsequently, we will focus on the research direction of media archeology, based on the work of Michael Foucault's Archeology of Knowledge, and will examine the television and the discourse it is part of. We will focus on the ideas of writers such as Jussi Parikka, Siegfried Zielinski, William Uricchio and Axel Bruns. The work of Lva Manoviche and others will also appear. Particular attention will be paid to the gradual development of television as a medium and its...