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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Marketingová komunikace České olympijské nadace / Marketing communication of Czech Olympic Foundation

Hrachová, Johana January 2015 (has links)
Title: Marketing communication of Czech Olympic Foundation Objectives: The aim of this thesis is to analyze and evaluate the current marketing communitacion in Czech Olympic Foundation and according to these knowledges to create a project presenting proposals for the improvement of the marketing communication of this organization to increase the efficiency in use of the individual parts of the communication mix and to introduce new unused instruments. Methods: For the evaluation of the marketing communication are chosen both quantitative and qualitative research methods. The method of electronic interrogation with a sample of available respondents is realized. Data collection is carried out thanks to prepared questionnaires which are sent by electronic mail to each interviewee. The method of indepth interview with the manager of the project Czech Olympic Foundation is also used to find out all current communication channels. Results: The outcome of this thesis is a proposal of the marketing communication containing new communication instruments and ways to increase the efficiency of the existing ones which are based on the analysis and evaluation of the current status of exploited marketing instruments. Keywords: communication mix, promotion, non-profit sector, foundation, indepth interview,...
2

Interakce vyšetřovatele s vybranými účastníky trestního řízení a její vliv na rekognici / Interaction investigator with selected participants of criminal proceedings and its impact on based recognition

Žáková, Lucie January 2015 (has links)
(in English): The thesis "Interaction of police investigators with selected participants of criminal proceedings and its impact on recognition" is studies the interaction and communication of criminal proceeding participants and its influence on the quality of those proceedings on recognition. The theoretical part deals with criminal proceedings such as all the trial requirements and factors which affect police investigation. Rights and responsibilities of all participants of trials are defined. Furthermore, communication, its types and categories and -most of all -its impact on successful police interrogation is examined. We also mention interpersonal perception. In the theoretical part of the thesis a lot of attention is devoted to the personality of police investigators and to significant characteristics which form the foundation of police profession. In conclusion of the theoretical part we describe the aspects which control the investigation and potential offender recognition. In the empirical part the aim was to find out what impact the quality of instructions has on successful offender recognition. The empirical part was performed in an experiment. The research participants were devided into categories according to chosen standards. Then they were presented with a video recording of a...

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