Thesis describes the phenomenon of Consumer relationship management (CRM) in theoretical part. Furthermore author discusses each component and principles of successful implementation into a small business. In the practical part, author suggests an implementation into specific Czech company, which wants to keep it's anonymity. Alongside the implementation of CRM, the thesis concerns an optimalization of processes in this company, regarding e-shop orders. Another area of practical part is the analysis of company's historical data and it's usage in the future.

This diploma thesis describes design of interconnections and program modules for robotic cell control for parts creation. Research of this work is focused on industrial comunication protocols. The next part analyzes separate parts of the cell and their ways of connection. Futhermore, control structures of the cell are proposed and after comparison of them SCADA system structure was chosen. Project of connecting separate devices is done in Wonderware Systém Platform. The next step describes procedure of interconection of parts of the cell with each other. Then was designed visualization to operate robotic cell and to illustrate its state. Whole visualization was created using Wonderware InTouch program. In conclusion thesis is reviewed.