Title: Brand image of Gill Summary: The purpose of this thesis is to identify the brand image of Gill in the Czech Republic. The aforementioned brand produces marine clothing and sports equipment. Marketing research has been executed using written questionnaires among the Czech sailors. Based on the results of marketing research, possible solutions to improve the brand image will be proposed. Keywords: image, brand, Gill, marketing research, sailing

Title : Analysis of motivational factors for sailors in the ship class Flying Dutchmen Introduction: This diploma thesis deals with posture problems of motivational factors for sailors in the ship class Flying Dutchmen. The aim of the work was to develop a preview of the motivational factors and at the end compare the identified facts in context with similar studies in other areas. The main experimental strategy we chose a qualitative approach. Methods: The research material was developed based on semistructured interview, narrative analysis, inquiry investigation and observation. Additionally quantitative approach was used, mainly in evaluating the inquiry investigation The processing of the results, we used statistical processing in Microsoft Excel. All the results were interpreted by means of comparison in Microsoft Office Word. Results: The results showed us that the principle factors of motivation are "Positive enjoyment ", "Cooperation" and "Beloging with natur". For most of our probands was the first motive to the beginnings of the yachting community boaters. Everyone devote most of their free time sailing, this means that sailing is important in their lives, we can described as their lifestyle is not for them mere sport or form of entertainment. Keywords: Sailing, Flying Dutchmen,...

Title: Application meteorology and historical comparison between weather(meteorological) conditions for yachting and water sports Objectives: To be making maps about windsurfing sports within specific locations. Prove or disprove scientific research about weather conditions changing from 1980 to 2014 years. It's about yachting and water sports at the same locations. Methods: Diploma is descriptive and analytic article. There are methods like research, selections of sources, analysis of information and final synthesis everything knowledge. Results: Description four water ponds for water sports and analytic work with database about weather conditions in the studying locations. Keywords: Meteorology, wind, spot, water sport, yachting.

Title: Use of meteorology and historicalcomparisons atmospheric conditions for yachting and water. Objectives: At work I use two basic methods of research. The method of content analysis and interview. Content analysis, I get the information for the theoretical part of the work, using professional sailing and meteorological publications. Furthermore, the method of non-standardized interview, which I took while visiting Mathematics - Physics Faculty at Charles University, Department of Meteorology and Climatology. Here I have discussed his work with Dr.. Joseph Brechler, PhD. Furthermore, with top windsurfing in the Black foothills and Nechranické dam. Methods: At work I used as a basic research methods method of content analysis and interview. Content analysis, I gained information for the theoretical part, the professional sailing and meteorological publications that deal with the issue. Non-standardized interview method I used when visiting Mathematics - Physics Faculty at Charles University, Department of Meteorology and Climatology. Here I discuss my work with Dr.. Joseph Brechler, PhD., Then Ing. Ružbatský in the foothills of the Black and F.Kasík of Nechranice. For wider acquaintance with the issues I was trying to get other sources of information on various internet portals related to...

The graduation thesis deals with the analysis of Croatian tourism with emphasis on water sports, specifically yachting. The first part is a theoretical part which concerns problems of geography of tourism. Next chapter entitled Presumptions for tourism in the Republic of Croatia, where they are applied to particular presumptions of tourism on the territory of the Republic of Croatia. The second part is based on an analysis of development and current state of tourism and recreation in Croatia, with a view to statistics of visit rate and statistics of accommodation. The fundamental section are chapters devoted to sailing and marinas on the Croatian coast. In the last part was the main task the analysis of marinas according to official statistics, to create own typology of marinas and to devise own route across the sites with quality conditions for sailing. The tables, graphs and maps, which serve mainly to demonstrate and clarify the findings are components this graduation thesis.

The diploma thesis focuses on creation of marketing plan for specific project, which offers the services of extreme yachting. The main idea of the project called Evelyna Expeditions is to offer the possibility to participate on the expedition of yacht Evelyna on her journey around the world. Yachting is getting more popular among Czech tourists, but some of them desire even bigger adventure and want to exploit the potential of boat to explore places on the earth which are accessible only from the sea. The project is designed especially for these people. Theoretical part of the thesis explains the different stages of marketing plan (situation analysis, marketing objectives, marketing strategy, budget, action plan) and gives recommendations how to work with them. The practical part of the thesis brings more specific characterization of the project Evelyna Expeditions, for which is subsequently developed the specific marketing plan based on the recommendations outlined in the theoretical part.

Title: Physiological response of competitors Fireball dinghy class in the model sailing race. Objectives: The main intention of the thesis is to detect the physical demands (difficulties) of sailing boat race categorized as Fireball double crew. The variables of physiological response to the load of competitors recorded are being measured using simulated race under laboratory conditions. At that point, this opportunity enabled us to carry out further comparisons and examine the physical demands of individual post at various directions of wind. Methods: The entire investigation of detecting physiological functions of competitors will be carried out noninvasively throughout the simulation of sailing using metabolic analyser tool and sport tester. From the feedback, we will obtained figures and originate the physiological response of human body to the load. Due to the investigation is being implemented on the double crew boat Fireball; both competitors (crew/helmsman) performing different tasks will be simulated and examined individually. Simulated race will last 24 minutes and competitors will have to face different wind courses, precisely cruising upwind, crosswind and tailwind. Results: From the measured results, we can state that most of the time during simulated race, the performance of racers...