The marketing concepts are the key topic of this thesis. Its aim is to define the point of creation of marketing concepts in the field of restaurant services. The intention here is to present the "good practice", via analysis of valued marketing concepts of chosen restaurants. The theoretical part is focused on the definition of marketing, main marketing elements and their application on tourism and hospitality. The practical part consists of three chapters featuring interview with the specialists from the field. Attention of the author is also directed towards the identification of key determinants affecting the choice of the concept and to determination of the relationship between marketing concepts and gastronomy awards.

The aim is to create a basic imagination about the poetic school of J. Vrchlicky on the basic of selected literary historical synthesis. Subsequently my task is to create a database of information about book publications which belong to this field. The aim of the work is to find a representative sample of book publications which comment Jaroslav Vrchlicky´s work and his after epigones. Therefore, I focus on authors who belong into the enclave Poetry School of Jaroslav Vrchlicky. I chronologically sort and briefly characterize these poets and writers.

The work focuses on the current Russian-language theatre writing, more precisely on its strongest and best-known fraction known as the “New Drama” movement. It questions the usage of the term itself as well as it outlines the historical development of Russian theatre, of drama of last twenty-five years and related events of the collapse of the Soviet Union and reflects the change of social paradigm. It describes the emergence of the phenomenon of "New Drama". It presents the names, institutions, general tendencies and its typology. In the second part, it puts emphasis on the production of four selected authors of the movement: Olya Mukhina, Ivan Vyrypayeva, Mikhail Durnyenkov and Yaroslava Pulinovich, whose works are analysed in detail. The analysis of the work of the four chosen authors and the context of its creation confirms the initial thesis of the gradual convergence of the original subcultural phenomenon with the mainstream. In conclusion, the thesis attempts to name the circumstances that led to the change of the authors’ strategies and thus generally to the transformation of the mainstream subculture.

The diploma thesis deals with czech literary prizes in 21th century. It creates typology of present literary awards in the Czech republic. It deals with State national award for literature, Award of Jaroslav Seifert and Magnesia Litera in detail. For these three prizes it lists their characteristics, history, the winners, the jury and the voting system. Medial reflection of the particular year is presented for each induvidual award for the period 2000-2013. The diploma thesis deals with the trends and phenomenons of these three selected awards. These trends and specific phenomenons are compared each other at the end.

This diploma thesis researches the impact of a literary prize on the media image of the awarded book in 2012. More precisely I pursue these awards and winning titles: Jaroslav Seifert Prize (Vladimír Binar: Číňanova pěna), Jiří Orten Award (Vratislav Maňák: Šaty z igelitu), Josef Škvorecký Award (Kateřina Tučková: Žítkovské bohyně), Magnesia Litera - The Book of the Year (Michal Ajvaz: Lucemburská zahrada). First I analyse the change of the quantity (the number of references and the share within the text), then I focus on the modification of the journalistic assessment of the title (on the scale positive - neutral - negative). In first case I use a quantitative analysis of media content, in the second case I use a comparative semiotic analysis. My sample are these Czech periodicals, in alphabetical order: A2, Aktuálně.cz, Hospodářské noviny, Host, iDnes.cz, Lidové noviny, Literární noviny, Reflex, Respekt, Tvar. The main output is a discovery, how the Czech print and online written media reflect the results of the literary prizes, also I (try to) determine the media power of each award.

In the 1960s Czechoslovak Airlines (ČSA) set up offices in the countries to which they operated regular flights. ČSA branches abroad were to match high standards of other airlines premises. In those years travelling by air was still regarded a luxury. ČSA had to take these facts into consideration. The same group of architects, designers and artists who participated in the design of ČSA branch offices took also part in the outline of the new Prague Ruzyně international airport checking-in hall. This thesis aims to depict some former, now vanished, ČSA premises. In the 1990s ČSA closed down some offices abroad and the Prague Ruzyně international airport checking- in hall (now Terminal 1) was completely reconstructed. Press and other articles, archive documents, monographies as well as information provided directly by architects, designers and artists or their relatives were used in order to describe some previous ČSA publicly accessible premises and works of art that they included. On the basis of ascertained facts, it is obvious that in the 1960s ČSA offices abroad were not only to promote the good company reputation but further fulfilled a political role to create a positive picture of the Czechoslovak Republic. ČSA offices were designed by groups around Karel Filsak and Jan Šrámek. Their signatures can...