[pt] As novas tecnologias trazem novos paradigmas para o design de adornos pessoais. Apesar da sua adoção, essas tecnologias são comumente empregadas para executar as mesmas formas de adornos produzidas em banca de ourives, portanto a inovação pode ficar limitada aos processos de fabricação. A tendência à virtualização do mundo físico também impõe novos desafios ao design de adornos. Esta pesquisa tem como objetivo trazer reflexões para o design de adornos sobre como as novas tecnologias podem contribuir para dar sentidos inovadores aos produtos. Para isso, apresenta e discute características específicas do design de adornos, assim mostrando o paradigma do emprego dessas tecnologias. Posto isso, delimita o escopo das novas tecnologias pertinentes à pesquisa, expondo seus efeitos e impactos no design de adornos. Com base em uma pesquisa documental, mostra o potencial expressivo dessas tecnologias através da seleção de casos. A seguir, através de uma revisão bibliográfica, analisa a mediação que o design pode fazer entre adornos pessoais e novas tecnologias. Em conjunto à contextualização, foram realizadas atividades de experimentação em realidade virtual, digitalização tridimensional e design computacional, que buscaram explorar o potencial dessas tecnologias de forma inovadora através do design. Os experimentos desenvolvidos demonstraram aspectos específicos das novas tecnologias abordadas e, em conjunto, esses procedimentos expuseram a relação entre elas e o processo de inovação de significados no design de adornos. / [en] New technologies bring new paradigms for jewelry design. Despite their adoption, these technologies are commonly used to create the same styles of jewelry produced by hand by goldsmiths, so innovation may be limited to manufacturing processes. The shift towards virtualization of the physical world also poses new challenges to jewelry design. This research aims to reflect on how new technologies in jewelry design can give innovative meanings to products. For this, it presents and discusses specific characteristics of jewelry design, thus showing the paradigm of the use of these technologies. That said, it delimits the scope of new technologies relevant to this research, exposing their effects and impacts on jewelry design. Based on documentary research, a selection of cases is made to show the expressive potential of these technologies. Then, through a literature review, it analyzes the mediation that design can make between jewelry and new technologies. Along with the contextualization, experimentation activities in virtual reality, 3D scanning and computational design were carried out, seeking to explore the potential of these technologies through design in an innovative way. The experiments demonstrated specific aspects of the new technologies addressed in this research and also exposed the relationship between them and the process of innovation of meanings in jewelry design.

我國「文化創意產業發展法」於2010年三讀通過，根據第3條之定義，文化創意產業共計15類產業，及一款經中央主關機關指定之產業。法令規章所建構之文化創意產業類別體制，於文化創意產業政策實務推動中之執行完整度，扮演著極為重要角色。 本研究爰從文獻分析，針對文化創意產業政策計畫演變，比較我國與韓國文化創意產業制度設計。在個案選取上，以珠寶產業為例，探究文化創意產業政策執行實務，說明官僚組織設計，對文化創意產業政策執行影響的情形，並提出若干省思及相關建議。 / Taiwan's "Cultural Creative Industry development act" was adopted in 2010 after the third reading. According to the definition in article 3, there are a total of 15 types of industries that are classified as part of the "Cultural Creative Industry" , as well as other industries designated by the Central Competent Authority. The classification system of the Cultural Creative Industry decreed in the regulations plays an extremely important role in implementing the promotion of practical Cultural Creative Industry policies. The present study aims to elucidate the changes in policy planning of the Cultural Creative Industry through a literature review and compare the design of Taiwan's Cultural Creative Industry policies with those of South Korea. The jewelry industry was selected as a study case to investigate the practicality of policy implementation of the Cultural Creative Industry, explain the influences on the policy implementation by the design of the bureaucratic organization, and propose a number of reflections and related suggestions.