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A study on the Sino-foreign joint ventures in the Shanghai department store industry: a strategic marketing perspective.January 1995 (has links)
by Lau Pui-yin & Lee Hon-cheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 88-92). / ABSTRACT --- p.iv / TABLE OF CONTENTS --- p.vi / LIST OF TABLES --- p.viii / ACKNOWLEDGMENT --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Retailing Trend in China --- p.1 / Research Objectives --- p.4 / Chapter II. --- METHODOLOGY --- p.5 / Primary Research --- p.5 / Secondary Research --- p.7 / Chapter III. --- LITERATURE REVIEW --- p.8 / Chapter IV. --- ENVIRONMENTAL ANALYSIS --- p.13 / Political Environment --- p.13 / Historical Environment --- p.14 / Geographical Environment --- p.16 / Socio- cultural Environment --- p.17 / Regulatory Environment --- p.18 / Regulations for FIDSs --- p.18 / Tax regime for the FIDSs --- p.20 / Co-operative Joint Ventures Approved by the Municipal Government --- p.23 / Demographic Environment --- p.25 / Population --- p.25 / Working Population --- p.32 / Illiteracy Rate --- p.33 / Economic Environment --- p.34 / Economic Performance --- p.34 / Income Level and Living Standard --- p.36 / Market Potential --- p.39 / Infrastructural Environment --- p.45 / A Concluding Comment --- p.48 / Chapter V. --- INDUSTRY ANALYSIS --- p.49 / Supplier --- p.49 / Buyer --- p.55 / Substitute --- p.62 / New Entrants --- p.66 / Intensity of Rivalry among Existing Competitors --- p.70 / Chapter VI. --- INDUSTRY ATTRACTIVENESS AND FUTURE TRENDS --- p.79 / Chapter VII. --- RESEARCH LIMITATIONS --- p.85 / Chapter VIII. --- FUTURE RESEARCH AREAS --- p.87 / BIBLIOGRAPHY --- p.88
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